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Roundtable on Apple's Future

John Murrell writes "Given the insatiable appetite for Apple rumors, analysis and speculation, SiliconValley.com has opened a week long roundtable discussion on the company's post-Intel future. Among those on the panel are Andy Hertzfeld, Tim Bray, Brent Simmons, John Gruber, Keven Krewell, Mark Gonzales and Leander Kahney."

6 of 187 comments (clear)

  1. Post-Intel? by WillerZ · · Score: 5, Insightful

    Surely should be post-PPC, unless they've ditched Intel already.

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  2. My prediction for the predictions by Deadguy2322 · · Score: 5, Funny

    Somebody willpredict great success, somebody will predict total failure, and many slashdot assholes will bitch about the iPod throughout this thread.

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  3. Oval table by LittleGuernica · · Score: 5, Funny

    Rumors are that the table is not round, but oval. Is the thinnest table on the market (thin as a pencil) and has a color surface. Some talk of video capabilities in future table models. Apple bought massive amounts of table legs from a undisclosed south korean company at great discounts. Introducing this tabel was a bold move, since it's highly succesful Apple footstool was introduced last year and is now the best selling piece of furniture in the world..

  4. So what happens after the move to Intel? by ReformedExCon · · Score: 5, Insightful

    First, the move to Intel will not impact their sales negatively. It will irritate some current Mac owners because of the loss of compatibility. Eventually those faithful will stop fighting the tide and buy into Intel/Apple.

    Apple's operating system will come full of DRM. The industry is moving in that direction, and Intel is incorporating it in their designs, so Apple would have been left out in the cold (and not where the content providers are) if they didn't make the switch. Now that they will make it, DRM will be a big part of their next OS.

    Apple will continue to move into areas where they have little expertise but seem to be a good fit. Cell phones, (more) portable music players, and other gadgets which can help spread the Apple brand. They will stay away from the medical industry, auto industry (though they may seek partnerships to get iPod technology into cars), and overseas shipping (for the time being).

    Apple's future is bright, but they need to focus on keeping their products tightly controlled. They can't start branding everything they see and expect to keep a good focus and positive revenue stream. They will continue to focus on music, but probably start looking into video as well.

    Their OS will remain a non-commodity item. You will be able to buy the OS off the shelf, but it will only run on Apple-branded computers. Hardware selection will be limited as well, but for the user experience, such a scheme will benefit the end users.

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  5. MP3's by carbon116 · · Score: 5, Funny

    I think Apple should make an MP3 player. I hear youngsters use these quite a lot nowadays so there might be a market for it.

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  6. Re:Why Intel? by Mr.+Underbridge · · Score: 5, Insightful
    My guess? Apple intends to sell off the Mac, probably with the Apple brandname too.

    No way. They don't trust anyone with their image/name, there's no way they pull an IBM here. They *might* contract out all manufacturing and some of the crap work, but Stevie's a control freak so they're not selling it.

    Apple itself will then rename itself to iTunes.

    They're not changing the name either, and not to that of a product, for two reasons. One, the Apple name is incredibly recognizable. Two, they're not going to hardwire themselves to a product, as that would be stupid.

    The Macintosh, in some ways, is dying. It's still a profitable niche, and will be for a long time to come, but it has to beat an 800lb Gorilla, and it's questionable it'll ever be able to do so.

    So since it's rather profitable, why sell it off? Everything they've done with the Mac mini etc. suggests they're trying to leverage their iPod windows userbase to try the Mac. Remember, Stevie still loves the Mac, and that's all that matters. Its marketshare isn't dropping anymore, and their long term plan seems to be to sacrifice some of their famous margins to boost share.

    As far as Mac goes, they won't kill it, and they won't sell it, but they might contract out more of the work.