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Apple's Strategy Behind iTunes Mobile Phone
vishnu writes "CoolTechZone.com is running a story that analyzes Apple's strategy with ROKR. According to the author, the phone disappoints, but is this Apple's way of testing a potential market. Quote: "There was nothing wrong with the creative cells of the designers at Apple; ROKR is simply Jobs taking a calculated risk. He doesn't want a cell phone that doubles as an MP3 player to become too popular as that would cut straight into Apple's bread and butter product, the iPod. On the other hand, Jobs knows for a fact that in the future cell phones will play a huge role in portable digital music; therefore, he is hedging his bets. He wants to give people a taste of what is to come but at the same time, he wants to project phones as an extension but not a replacement of a portable music player. He's consequently hoping to discomfort Apple's competition with a cell phone that has nothing but iTunes going for it."
All this amounts to is yet more trying to rationalize why the ROKR is so bad.
It's just bad. It's not a conspiracy. Something touched by Apple just plain sucks, and you'll all just have to learn to deal with it.
Gee the phone is a flop so it's a Motorola product. Had the phone been worth a sh1t, and people buying it, everyone would be praising Apple. You can remove the fanboy from the apple store, but you can't remove the apple from the fanboy.
This was insightful? Being that I work for a company that does this kind of design work, and helps customers integrate new ideas into phones, I have to speculatively disagree with this whole, "it's motorola's fault." You guys need to quit protecting Apple so much. The original post is probably the most accurate. Businesses do not like to disrupt their revenue streams.