Apple's Strategy Behind iTunes Mobile Phone

vishnu writes "CoolTechZone.com is running a story that analyzes Apple's strategy with ROKR. According to the author, the phone disappoints, but is this Apple's way of testing a potential market. Quote: "There was nothing wrong with the creative cells of the designers at Apple; ROKR is simply Jobs taking a calculated risk. He doesn't want a cell phone that doubles as an MP3 player to become too popular as that would cut straight into Apple's bread and butter product, the iPod. On the other hand, Jobs knows for a fact that in the future cell phones will play a huge role in portable digital music; therefore, he is hedging his bets. He wants to give people a taste of what is to come but at the same time, he wants to project phones as an extension but not a replacement of a portable music player. He's consequently hoping to discomfort Apple's competition with a cell phone that has nothing but iTunes going for it."