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Sun's Bold New Ad Campaign

Posted by ryuzaki0 on from the funny-advertising-at-its-best dept.

Celeritas writes "Sun is making some noise over their latest x64server entries by doing a fly by over Dell's HQ yesterday. A few pictures were snapped to capture the event. Sun has continued the offensive by running some interesting ads as well as designing some that were rejected due to the controversial content or as Sun calls them 'bold ad concepts'"

5 of 426 comments (clear)

  1. Looks like some great ads by Anonymous Coward · · Score: 5, Insightful

    ... for Dell Computer Corporation, anyway.

    McNealy is sure paying a lot of money to keep Michael's name in the big lights.

    1. Re:Looks like some great ads by dcocos · · Score: 5, Insightful

      The point that you are missing is that ( and this is a rule of marketing) is that the market leader never mentions the any competitors, but the rest of the companies ALWAYS mention the number one company so that potential consumers will equate their product with the market leader. Think about how often Pepsi mentions Coke in their ads but Coke NEVER mentions Pepsi. This is literally taken my from Marketing 101 class that I took oh so many years ago.

  2. Reminds me of QuarkExpress by ReformedExCon · · Score: 5, Insightful

    Didn't Quark run a bunch of ads that maligned Adobe's product and basically made Quark come off like a bunch of insecure jerks?

    When you have to insult your competition, you insinuate that you are losing to them. Sun looks like they are losing to Dell, which they may very well be, I don't know. But this ad campaign cements that idea.

    --
    Jesus saved me from my past. He can save you as well.
  3. Re:Idiots by nametaken · · Score: 5, Insightful

    But then it wouldn't have made digg.com, /., and thousands of other major sites.

    Whats the point of a mature ad campaign that nobody notices. An obnoxious one is almost always better. Just ask AFLAK.

    So that's my take. Can you hear me now?

  4. Re:From an advertising copywriter... by Lehk228 · · Score: 5, Insightful

    the ad doesn't suck... we are all sitting around slashdot talking about servers almost none of us were previously interested in but here we are talking about them, and looking up system specs on them. This ad will work quite well to stir up a buzz about Sun's servers.

    --
    Snowden and Manning are heroes.