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Sun's Bold New Ad Campaign
Celeritas writes "Sun is making some noise over their latest x64server entries by doing a fly by over Dell's HQ yesterday. A few pictures were snapped to capture the event. Sun has continued the offensive by running some interesting ads as well as designing some that were rejected due to the controversial content or as Sun calls them 'bold ad concepts'"
From the text of that ad, you'd think they had -just- now started selling AMD64 servers. I have several Sun AMD64 servers sitting in my server room, and have for quite a while now. Granted, they're just reference boxes -- but they do say Sun on them.
I know jack about marketing, but this stinks of desperation.
Mongrel News all the news that fits and froths
But don't most server admins know the benefits, and won't they have already done the research on what they want to buy?
You think server admins usually get to choose what to buy?
I don't think so.
It looks to me the ads are probably targeted at getting the mindshare of PHB types.
http://quarkvsindesign.com/news/archives/2005/03/q uarks-postcards-from-the-edge/
Jesus saved me from my past. He can save you as well.
Why? I think that's a really brilliant move! That means that Sun systems are the only systems out there that are certified to run Linux, Windows, and Solaris x86. That's has the potential to be an awesome marketing tool that no other server manufacturer can make.
As I mentioned in a different Slashdot story, one of the local Windows admins got a loaner Sun system with Windows installed on it and he was very impressed with its speed and stability. That can open a whole, new market base for Sun. And even if those servers don't run Solaris now, who's to say that they won't in the future as current systems are put into end-of-life or replaced and therefore can serve other functions? Now that we've moved the data to a bigger server, what should we do with this one? Let's put that Solaris on it and see what we can do with it. Hey, it's a very distinct possibility.
Personally, I think that it's about time that McNealy swallowed a bit of that arrogant pride of his. It's been a long time coming. As a Sun admin for over 10 years I'm very excited about this new direction that Sun has been taking. Let's hope it's not too little, too late.
The Overrated mod is for reversing inappropriate, positive mods, not for voicing disagreement with a post.
Sun has a winning hand here. It is that simple.
... you can see why Sun has no problem mentioning Dell in the ads.
The AMD64 platform is a better platform than Intel's at the moment, in every way. And on top of that, Sun has a hell of a lot more experience in building bulletproof hardware. When you factor in Solaris & a lower price tag
You can spin this whatever way you want, but I'm looking forward to seeing Sun trash the company that brought us the "Dell dude". Dell can go back to selling their overpriced PCs at Christmas, and the people who actually run the important servers in the world, doing billion dollar transactions, have a clear path to keep the Windows/Dell bozos out of the server room in the basement of the bank.
Perhaps Sun could learn to promote their products on their own merits, rather than insulting a competitor.
I think those ads speak very well of Sun's merits.
A) Sun's servers use less power
B)Sun's servers put off less heat
C)Sun's servers are faster than Dell's.
Really, one thing to consider here: Sun makes an OS, makes CPUs, makes chipsets.. And we're not talking just the fabrication. They have engineers designing this stuff... What has Dell ever developed? Nothing. Absolutely nothing. They've developed nothing, except for a business model that takes other people's desgins and hard work, and mass produces them so each unit can make a $5 profit, and hope that they'll sell a million units.
They are the leech of the industry, and with our patronage, future R&D is in grave trouble, because they give nothing back to the community.
-- If we don't stand up for our rights, now, there will be no right to stand up for them later.
my theory is: ... Good products don't need much if any advertising.
That was the attitude over at Digital. Their head honcho believed that they would dominate by just having the best products, and that marketing was therefore a waste of time. Instead they got bought out by some commodity PC outfit called Compaq.