Lego Welcomes Hack Of Their Design Program

fdiskne1 writes "We've all heard about big companies suing their customers for hacking a product they purchased. It's about time we hear about a company that welcomes it. One of the most geek-friendly toys has just gotten geek-friendlier. CNet News.com has a story about how the Lego company is cheering the fact that people are hacking their public design program to better fit their customers' needs. Lego has a free program (available for Windows and Mac) that allows a person to put in their own 3D design and the program will tell the customer which Lego 'palettes' they need to order to complete the design. The problem with it was that the palettes each contained a number of bags of different shape and color Lego blocks. If someone needed only one block out of a particular palette, they would end up with many bags of bricks they didn't need. The hack involved someone taking an inventory of how many bricks are included in each bag. The program would then tell the customer how many BAGS of each to order, greatly reducing the number of bricks the customer would have ended up not using in the project. I can think of many companies that wouldn't think of doing such a thing. In fact, I can think of many companies that would intentionally use the flaw in their program to make the customer buy even more."

Comments

Lego without limits

[CDMA_Demo]

Don't you think the very reason Lego is popular is because it allows people DYI in many ways? You can make robots, cranes, smart buildings and other things out of Lego and thats the reason the company is alive. Why would they want to force their customers into doing otherwise?

Comment removed

[account_deleted]

Comment removed based on user account deletion

Re:Nothing too big imho...

[LordKaT]

Is it only a big deal because the LEGO is not throwing a fit? In short, yes. In an age where companies throw a tantrum when you modify the memory contents of your own computer in order to achieve the desired results in a single-player game, or not allow you to play a game because you have CloneCD installed, it's refreshing to see a company not only understand and accept a software hack but actually embrace it.

I Only Wish

[Krast0r]

I wish that more companies would follow the recent examples of Lego and the BBC; instead of just sending out legal threats and public announcements as a reaction to something they should consider why people are doing it. The BBC realised that people were recording and distributing Dr.Who and while they took a hardline on this (as it is, after all, piracy) they also decided that they should make their shows available on the internet as people are obviously looking for other ways to view their favourite shows. Here, Lego have taken the rational direction and thought "how does it harm us?" and have realised it doesn't, it just opens more creative dimensions. Companies rarely have anything to gain by sending constant legal threats (recent examples include RIAA and the MPAA) and may do well to think of why people are doing it in the first place, and how they can change their stance for mutual benefit.

Great marketing move

[andrewman327]

I am sure that many people only know about this application because of Lego's allowing people to hack it. I had not heard of it until I read this thread. Regardless of how many units they might lose from this hack, they will make money from increased awareness. How many people do you think read this /. thread and tried the program for the first time?

All toys should be Lego compatible

[Anonymous Coward]

With the patents of basic Lego (and even 1985 flat pieces, technic and space lego) having expired I hope more Chinese toy makers will make all plastic toys Lego compatible.

Would it not be great if kids who prefer playing with toy soldiers over building with Lego would still use their old lego to build bridges to blow up as the hole on the toy soldiers feet would be compatible with lego. If the interconnects between rockets, rocket-launcer, vehicle and hide-out could be hooked up to any of the other plastic toys?

also refreshing...

[conJunk]

It's also refreshing to see the word 'hack' used positively by news media.

But you have to ask....

[petra13]

Is it really possibly to buy too many legos?

Re:Different materials?

[Bimo_Dude]

ceramic

Look Mom! I made a working Lego Tesla co<<<ZZZZAP>>>