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$100 Million Marketing Push For Vista

GecKo213 writes "Microsoft is touting a $100 million marketing campaign promoting Windows Vista and encouraging software developers to build new programs. With the longest gap ever between major releases of Windows operating systems -- the current version, Windows XP, was launched in late 2001 -- Microsoft is facing pressure from its partners and developers to deliver technology that will convince users to upgrade. If $100 Million dollars won't make you want to switch to Vista, what will?"

2 of 406 comments (clear)

  1. Nothing, really by autopr0n · · Score: 4, Interesting

    I'm still running win2k as my prefered OS. I'll switch to linux rather then buying a new windows, why get stuck in M$s' upgrade cycle? If I ever get a new computer, it'll probably come with vista, so if I ever get it, it'll be that way.

    --
    autopr0n is like, down and stuff.
  2. Re:vista beta1 by vcv · · Score: 5, Interesting

    - New Audio Stack
    - New Network Stack
    - Updated native apps (outlook express, sndrec32, games, much more)
    - LUA
    - Better IO cancellation
    - New communications architecture/api
    - New graphics architecture/api
    - Better task scheduler (based on events instead of just time)
    - New WinPE environment (preinstallation env), can run from usb key or ram drive
    - Hardware failure diagnostics, will warn you when hardware is failing (such as hard drives, through SMART, which already works in Beta1)
    - Transactional File tranfers and registry
    - Better stealth modding (updating hardware without reinstalling)
    - Application Resource Management in the kernel. Apps can request what kind of memory and cpu time it needs to run efficiently
    - TCP/IP offloading to the NIC instead of the CPU
    - WinSAT (for gamers)
    - Auxiliary display support
    - Windows filtering platform for networking (more fine tune controls of networking at a lower level for fireware and other networking developers)
    - Much much more that I can't think of off the top of my head.

    All while maintaining backward compatibility (a small number of apps will break, but it's the same with every major release).

    Tell me what they AREN'T changing.