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$100 Million Marketing Push For Vista

Posted by Zonk on from the everyone-gets-one-for-free? dept.

GecKo213 writes "Microsoft is touting a $100 million marketing campaign promoting Windows Vista and encouraging software developers to build new programs. With the longest gap ever between major releases of Windows operating systems -- the current version, Windows XP, was launched in late 2001 -- Microsoft is facing pressure from its partners and developers to deliver technology that will convince users to upgrade. If $100 Million dollars won't make you want to switch to Vista, what will?"

4 of 406 comments (clear)

  1. HA by aitikin · · Score: 0, Troll

    How about it working without having to update every other day and me being able to trust it to do what I need done!

    --
    "Don't meddle in the affairs of a patent dragon, for thou art tasty and good with ketchup." ~ohcrapitssteve
  2. Upgrade? by digitalgimpus · · Score: 1, Troll

    Did you see the specs? Most people won't be "upgrading"... they will be buying new computers with it preloaded.

    IMHO it would do more for them to "donate" $100Mil to Dell, IBM, and HP.

    Not to many people meet the specs for that bloated piece of junk.

  3. Cost of OS by ishmaelflood · · Score: 1, Troll

    How much did the OSX releases cost? (Genuine question) At a guess you've spent $800 on your operating system.

    While that isn't the end of the world, it ain't peanuts either.

  4. Microsoft is dying by Anonymous Coward · · Score: 0, Troll

    Made you look. I doubt Microsoft would suffer very much if Vista didn't do to well. Even if they lost ground, they could easily regain it later in another version of Windows that addresses most of the flaws/blahs in Vista. The fact is that Microsoft's market is locked in and will be for a long time to come. As long as they don't develop even worse spending habits than a typical extinct .com, they will continue to grow and maintain their influence anywhere and everywhere there is a computer. Sooner or later, they may find a way to break out of being just a software company, too. It's great that Apple is out there and open source software is still an alternative, although Windows has improved a great deal over the crap that was Windows 98 and its predecessors. The group that poses the greatest potential threat to Microsoft is the people who run Microsoft, but they have a really good track record so far.