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$100 Million Marketing Push For Vista
GecKo213 writes "Microsoft is touting a $100 million marketing campaign promoting Windows Vista and encouraging software developers to build new programs. With the longest gap ever between major releases of Windows operating systems -- the current version, Windows XP, was launched in late 2001 -- Microsoft is facing pressure from its partners and developers to deliver technology that will convince users to upgrade. If $100 Million dollars won't make you want to switch to Vista, what will?"
If MS will buy me 2gb of RAM and a 256mb video card I might consider.
Lower the price.
The Sad Part is how much of that 100 million they'll spend on licensing some lame ass theme song from somebody Bill and/or Steve thinks are still "cool" (I predict something c'mon c'mon-ish).
No doubt, I wonder what Vi$ta will do to the cost of a new PC.
They're pretty damn affordable now, but to get all the extra memory and such will be a huge price hike, not to mention the OS itself.
I shudder to think about it (I also shudder at M$ in general -- Pinky and the Brain always pops into my head -- if only Pinky had an inside job there)
Ignorance is not a crime; neither should it be a way of life
Congress control $ = inmates run the asylum
How long do you normally keep a computer before you get a new one?
What OS do you think will be on a computer that you buy two years from now?
The Internet is full. Go Away!!!
Let's see:
And that's just off the top of my head.
Schwab
Editor, A1-AAA AmeriCaptions
I agree, spending hundreds of millions of dollars on advertising when you are cutting salaries is stupid. They have their reasons, however and you will get your wish. Vista will be promoted as much or more than XP, which was hyped bigger than 98, which was hyped bigger ... you get the picture.
Microsoft traditionally spends as much money as needed to keep the Wintel rags running and good press in general. The Wintel rags are where the clueless decide what crappy form or M$ junk to buy next. Occasionally, they branch out into stuff like National Geographic, PBS etc. It keeps them from noticing how crappy a product Microsoft actually has. They spent more than a billion promoting XP. XP is five years old, so you can see that more than 200,000,000 was spent each year floating that crappy software. Oh, did I mention the purchase of NBC?
Microsoft will spend what they think it will take but it's not going to work. People notice and you always have other options.
Friends don't help friends install M$ junk.
No one wastes prime time advertising dollars marketing to Geeks.
I have to agree with you. I have a Linux box that I don't dare connect to the internet anymore. I'm not sure what parts need to be upgraded, how to find out, or how to easily upgrade them. It works okay as an oversized mp3 player though, while I use my Windows box for real work that pays the bills.
First of all I am neither a Microsoft Troll or a Linux Zealot. I like both OS:es. That said, I am a windows developer, that is I create end user applications for Windows. I used to be very proud of this because lots of people enjoy my programs including non-technical users. Combined with windows being a pretty thoroughly documented OS (in the "how do I do"-sense, not in the "how does it work"-sense) and Visual Studio being a very good IDE and compiler, creating user mode apps for Windows was pretty fun and motivating.
That said, I have abandoned M$ forever and installed Ubuntu. I hate Vista as much as the other guy, but the DRM and all that was not the reason I changed platform (I used Windows 2000, and when Vista was released I would probably have changed to XP). The reason... is because Microsoft obviously don't care a thing about individual developers not working for huge corporations. This only becomes obvious when you have developed Windows applications for a while, unfortunately.
Windows is a very defined OS. Microsoft have thought about pretty much every possible way a developer can screw up the OS or use it in ways "not intended", and tucked away anything remotely advanced in kernel mode. This is partially good because all the sucky shareware you can download on FREE (as in punch-the-monkey) websites can not destroy your system completely. This is a typical large corporation, no hackers, everyone is equally bad-mentality (both Paul Graham and Joel on Software have essays about this).
A "safe" userland is a good idea you may think. The trick is... If you want to develop windows drivers / applications in kernel mode... You have to _pay_ Microsoft for the documentation. The Driver Development Kit costs about $100. It's true.
Microsoft want me to pay them to write applications to their OS.
Yet another unacceptable thing from M$. If anything, they should pay me (yeah, this is stupid, but not as stupid). I will now concentrate on userland applications for Linux instead. No one can screw me over now!
What I find especially interesting is that Microsoft, one of the largest companies in the world with lots and lots of resources, keeps "accidentally" inserting security holes into their projects. In the Win98 days, they told us to upgrade to ME "for security reasons". Then we had to upgrade to 2000 for the same reason. Then XP. Then SP2. Now Vista.
I've been using the same mail server without even a point upgrade since 1998. Does Microsoft not have the resources to hire people that can write secure software!?
It it security that's MS is really worrying about and not ensuring future income? Microsoft sounds like they're saying, "Oh sorry about those security holes... you'll have to pay us more money to keep your private data private. You don't have to upgrade, but then your data will be stolen. Really you should upgrade...but nobody's holding a gun to your head right?"
How is this any different than my bank saying, "We're going to sell your account number and SSN unless you pay us money now."?
My other car is first.
If Vista can turn my PC into an appliance and get it to power-up and come to life as fast as the television then I might be tempted. If Vista could increase the speed of my Internet connection or possibly reduce the price of ink for my photoprinter. If Vista could help me communicate with the computer faster, possibly not require a keyboard or mouse. If Vista could keep my dad from getting every known virus and worm on his computer and reduce my tech support calls. If Vista could make my PC run quieter, use less electricity and produce less heat.
:)
Unfortunately, all Vista is going to do is slooooow everything down to a crawl (yet again) to try and push new HW sales. Once everything is slooowed down, I am sure Vista will then try to lock the PC down by secretly encrypting all MP3's and disabling iTunes. Right now, Win2K and Linux are fine with me. Both run great on old HW with lots of RAM. I wonder how many developers will flock to Vista? Maybe MS should just write checks payable directly to application developers instead of spending it on advertising.
I wonder if Vista will help with the dupe posts on Slashdot? That might be worth it!
As much as people btich about Windows here, most of them still run it. Many more than Linux. Slashdot users are more likely to upgrade than most home users, although many will just pirate it.
I'm still running win2k as my prefered OS.
I still don't understand this mentality. I used to run Win2000 as well and was fairly skeptical when XP came out. It was six months before I installed it on another system I had ("No way I'm going to screw my good Win2000 install with that XPee stuff!").
I use XP now, and have Vista Beta 1 installed on my laptop. It's not that I've started to love the "M$ upgrade cycle", rather I've discovered that as long as Microsoft stays with the NT kernel and doesn't go changing a lot of core system stuff for the worse, odds are the OS will be better.
Why do you stay with 2000? If it was simply price, then that's your choice, but if it's not is there something in XP that you found so offensive you didn't want to switch? Here's what I found when I switched to XP: A Win2000 system with improved multimedia ability, an expanded native driver database, and better support for legacy software and games.
If the eye candy that was added to XP annoys you, you can turn it off. If some newer features like System Restore annoy you, you can turn it off. If other added features like Auto Update annoy you, you can turn it off. Essentially you can make XP just like 2000 except for the added support for the things I listed above. Windows 2000 is technically "Windows NT 5.0". Windows XP is technically "Windows NT 5.1". This (accurately) implies that XP is a minor update to Windows 2000, and also explains the short time between the release of 2000 (1999) and XP (2001). Vista is "Windows NT 6.0" showing a major update.
I won't switch to Vista right away, but I will install and try it out on a system other than my primary desktop. By the time an MS OS reaches it's first Service Pack, it's a very good bet that the big bugs in the RTM version have been ironed out. Simply upgrading to a newer OS doesn't mean you're somehow stuck in some cycle from then on.
"What do you despise? By this are you truly known." --Princess Irulan, Manual of Muad'Dib
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Timing is going to be a huge problem for Microsoft, and it's why they're frantically cutting features in order to make their 2006 date. The big computer makers (Dell, HP, etc.) are today selling dirt cheap PCs (~$299) that are perfectly adequate for the home users. They may completely saturate the home market with these cheap XP machines before Vista hits the shelves. Anyone willing to settle for one of these today is not the type of customer who upgrades every two years. And they are indeed "good enough" -- they surf the web, write their school reports, and send email pictures of Junior to Grandma. And they'll have no reason to upgrade for a long time. They're not power gamers; fact is nobody's developed a killer app for the home that requires major CPU.
Once the market is full of these home machines that are "good enough", there will be another PC slump. And if Microsoft can't beat the home users' slump, they're going to have to rely on corporate sales.
The problem here is that Microsoft is their own biggest competitor. Businesses who have XP are "mostly satisfied." Their corporate drones can type up Word documents, create PowerPoint presentations, and read their email right now, and I don't know if Microsoft can convince them to spend major $$$ to migrate to Vista. I believe the business world already sees XP as "good enough," and most of them would question the wisdom of pumping millions of dollars into an "upgrade" that buys them no tangible advantage.
Another problem for Microsoft is that corporations will demand that XP remain under ongoing maintenance for several years after the arrival of Vista. Hell, they just cut support for NT only in the last year or two, and XP is far more popular than NT ever was.
I'm sure their current strategy is to convince the corporate "infrastructure architects" that Vista is way better than XP. Not sure how they're going to do it, but try they will. They'll probably start by offering better management tools than SMS and/or MOM. Then they'll throw out some stability numbers, tell a few worm-proof and virus-proof lies, and start replacing a few corporate servers (first one's always free ;-). But with the DRM in place, very few of the corporate Windows fanbois I know are going to leap to Vista personally, and these are the absolute most critical people for Microsoft to sell to. There simply is no incentive. I'm imagining Vista may end up being a free upgrade to a few corporate giants, just to get visibility out there.
John
Why bother. It's going to be shoved down the throats of everybody who buys a PC anyway.
I don't know why they spend even one dollar on advertising really.
evil is as evil does
If you work in a Windows house and you can't do everything that you described doing in UNIX, then you are a fucking moron.
Every task that you described can be done in Windows just as elegantly using 1 or 2 open source programs and the tools that come with the operating system. If you can't think of their names, then you really ought to be fired for complete incompetence.
Windows is a tool. Quit bitching and learn how to use it.
It is an insane amount of money. It's also exactly how much it costs per day in Iraq.