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Microsoft, Intel back HD DVD over Blu-ray

raitchison writes "Reuters is reporting that after months of sitting on the fence in the battle over what will replace the venerable DVD that Microsoft and Intel have thrown their weight behind Toshiba's HD DVD over the Sony's Blu-ray. Better compatibility with existing DVD technology as well as lower cost were cited as reasons to back HD DVD. While this is undoubtedly a significant blow for Sony in their efforts to establish Blu-ray as the next standard it's not likely to be the end of Blu-ray."

14 of 427 comments (clear)

  1. XBox vs the PS3? by garcia · · Score: 5, Insightful

    Better compatibility with existing DVD technology as well as lower cost were cited as reasons to back HD DVD.

    Or to help their XBox sales against the PS3.

    1. Re:XBox vs the PS3? by Durzel · · Score: 4, Insightful

      Microsoft also has the luxury of having only to make an announcement about this, and nothing more. They can just as easily "reassess the market conditions" at a later date and get behind Blu-ray. Since the initial X360 won't even have an HD-DVD drive anyway, it's a non-issue for them.

      Sony doesn't have this luxury - they've already bought into the technology wholesale.

      Clearly this announcement smacks more of a desire to pour cold water on Blu-ray as a viable long term replacement for DVD than it does anything else. Or maybe I'm just being overly sceptical. :)

    2. Re:XBox vs the PS3? by poot_rootbeer · · Score: 4, Insightful

      Nevermind, I still put my money on Blue Ray.

      And I don't think you're a fool at all for doing so. I mean, look at Sony's fantastic legacy of innovative proprietary technologies... BetaMax... MiniDisc... Memory Stick... ATRAC... SACD... UMD...

  2. Betamax v. VHS by stinerman · · Score: 5, Insightful

    I'm too young to remember that format war, but I'm not young enough to learn the lesson:

    Wait until a de-facto standard has emerged. Otherwise, its a crapshoot at best.

    1. Re:Betamax v. VHS by n0-0p · · Score: 4, Insightful

      I really like the spin you put on that. You could have stated that manufacturers and content producers didn't want to pay per unit licensing fees to Sony for use of the Beta format. You also could have mentioned the inititial shorter recording times of Beta versus VHS. Instead you went this whole "porn rules the world and Sony don't stand for it" route. I have to admit it was a somewhat entertaining... not particularly accurate but I did chuckle a little.

  3. Probability? by geomon · · Score: 4, Insightful

    "We wanted to choose the format that has the highest probability of this market taking off," said Stephen Balogh, director of optical media standards and technologies at Intel.

    When did probability amount to anything in marketing computer components. Either Microsoft and Intel supported them or they didn't. Those that weren't supported didn't do as well intitially.

    Marketing has always won out over technical merit - period.

    --
    "Rocky Rococo, at your cervix!"
  4. Typical Sony by Mr.+Underbridge · · Score: 4, Insightful
    As usual, Sony will fight to establish their own "standard" instead of working with other groups, everyone else will choose the other standard, and Sony will make sure that all their products only work with their format. Interoperability between devices will only work if you only buy Sony.

    That's why I don't buy Sony, but we'll see how this one plays out.

  5. Hard choice by rwven · · Score: 4, Insightful

    This is such a tough choice for companies. It's more of a practical vs cutting edge thing. HD-DVD "technically" isn't as "good" of a format as B-R. The problem is that with production prices so high in comparison, people would rather buy something cheaper. I think the major issue at hand here is that you have half the industries supporting one and half supporting the other.

    If it all goes to market, we're going to have to either have players that play both or two separate players. And you can imagine how confused non-techie people are going to get when their B-R disc doesnt work in their HD-DVD player.

  6. Yes of course... by thebdj · · Score: 4, Insightful

    Hello, in the PC market we all know how wonderfully horrible catridges work. Early CD drives with cartridges were slow and bad. DVD-RAM died a painful death, probably in some part thanks to DVD burners getting out quickly there after. While HD-DVD has less storage, I think the industry will find that users want backwards compatibility (something Blu-Ray lacks if I recall). And history isn't on Sony's side, afterall there were the losers in the Betamax-VHS battle, and some people would say that Beta was the better format.

    --
    "Some days you just can't get rid of a bomb."
  7. Compability and Phasing Out by SumDog · · Score: 4, Insightful

    People aren't going to jump on either the HD-DVD or Blue-ray wagon for at least a year or so. The first buyers will be the geeks and peeps with enough money. On top of that, most consumers don't have plasma displays or projectors (although a growing number do have HD-TVs and they're a common item at Wal-Mart. In a few years they'll probably phase out regular TVs just like 900Mhz phones phased out older cordless models).

    The quality of existing DVDs is quite amazing and I think most people will be happy with it for a while. The question comes with compatibility. Consumers want to only have to buy one version of something. Will the HD-DVD/Blue-ray they purchase work at their friend's house?

    Personally I like the Blue-ray standard. It's a massive amount of data crammed onto a single disc. It's interesting that the article states that "...said the HD DVD format would make it easier for consumers to copy high-definition movies to computer hard drives...". So will HD-DVD have a less restrictive DRM than Blue-ray or are we talking about media size again?

    I doubt both standards will stick around like DVD-R/DVD+R, because as I said earlier, people only want one universal format for content they purchase. One will be here five years from now and another, like laser discs, will end up at your local used book store in huge bins selling for $5 a pop.

  8. Who Cares? by drvelocity · · Score: 5, Insightful

    Microsoft has always been in the HD-DVD camp for obvious reasons (Xbox360), so the only real news here is that Intel has jumped on with HD-DVD. Who cares? Intel is a large company, sure, but does anybody really care which optical storage format a SEMICONDUCTOR company supports? This sounds to me like Microsoft begging anyone it can to support their format of choice.

  9. Re:Only the market will decide the winner by nine-times · · Score: 4, Insightful
    What if Sony pandered to Linux or OS X or just the PS3 market? Plus Sony has clout with the media distributers...

    Sony is a media distributer. I can't think of any reason to believe they would pander to anyone looking for DRM-free media. If anything, they're notorious for pushing their own proprietary formats.

  10. I think Intel and MS made a mistake... by JordanL · · Score: 5, Insightful

    They won't be able to squash the BluRay Consortum... look at their board of directors...

    Apple Computer, Inc.
    Dell Inc.
    Hewlett Packard Company
    Hitachi, Ltd.
    LG Electronics Inc.
    Matsushita Electric Industrial Co., Ltd.
    Mitsubishi Electric Corporation
    Pioneer Corporation
    Royal Philips Electronics
    Samsung Electronics Co., Ltd.
    Sharp Corporation
    Sony Corporation
    TDK Corporation
    Thomson Multimedia
    Twentieth Century Fox
    Walt Disney Pictures

  11. Chicken and the egg by SuperKendall · · Score: 4, Insightful

    if no one is going to go to Blu-ray, then who cares if the PS3 has it?

    Ahh, but you know Sony is going to sell millions upon millons of units very quickly just based on past console success alone (even if the initial games are not all that special).

    So that means suddenly you have millions of people with Blu-Ray players, vs perhaps a few tens of thousands with (still expensive) HD-DVD players. If any kind of decent percentage of PS3 owners buy Blu-Ray media, sales in that format are going to be much better.

    To say no-one is going to buy Blu-Ray is to ignore how many people will buy the PS3 regardless of Blu-Ray support, but then balk at buying HD-DVD because they already have an HD player in the PS3.

    There's a very real argument to be made that the PS2 substantially increased the rate of adoption for DVD players. I know a lot of people for who the PS2 was the first DVD player they had - the PS3 looks to simply follow the same pattern. History would indicate it will be a success especially with the XBox not releaseing an HD-DVD model until later (undoubtedly at the same time as the PS3).

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley