Microsoft, Intel back HD DVD over Blu-ray
raitchison writes "Reuters is reporting that after months of sitting on the fence in the battle over what will replace the venerable DVD that Microsoft and Intel have thrown their weight behind Toshiba's
HD DVD over the Sony's Blu-ray.
Better compatibility with existing DVD technology as well as lower cost were cited as reasons to back HD DVD.
While this is undoubtedly a significant blow for Sony in their efforts to establish Blu-ray as the next standard it's not likely to be the end of Blu-ray."
Better compatibility with existing DVD technology as well as lower cost were cited as reasons to back HD DVD.
Or to help their XBox sales against the PS3.
I'm too young to remember that format war, but I'm not young enough to learn the lesson:
Wait until a de-facto standard has emerged. Otherwise, its a crapshoot at best.
Microsoft has always been in the HD-DVD camp for obvious reasons (Xbox360), so the only real news here is that Intel has jumped on with HD-DVD. Who cares? Intel is a large company, sure, but does anybody really care which optical storage format a SEMICONDUCTOR company supports? This sounds to me like Microsoft begging anyone it can to support their format of choice.
They won't be able to squash the BluRay Consortum... look at their board of directors...
Apple Computer, Inc.
Dell Inc.
Hewlett Packard Company
Hitachi, Ltd.
LG Electronics Inc.
Matsushita Electric Industrial Co., Ltd.
Mitsubishi Electric Corporation
Pioneer Corporation
Royal Philips Electronics
Samsung Electronics Co., Ltd.
Sharp Corporation
Sony Corporation
TDK Corporation
Thomson Multimedia
Twentieth Century Fox
Walt Disney Pictures
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