Slashdot Mirror
Outspoken Group Releases Album as Free Download
SirNuke writes "Harvey Danger, a Seattle based rock band, has released their newest album Little by little for free mp3 download. They are doing this partially as an Internet publicity experiment, and partially as a stand against the Music Industry's attack on filesharing. From their website, 'In preparing to self-release our new album, we thought long and hard about how best to use the internet. Given our unusual history, and a long-held sense that the practice now being demonized by the music biz as "illegal" file sharing can be a friend to the independent musician, we have decided to embrace the indisputable fact of music in the 21st century, put our money where our mouth is, and make our record, Little By Little..., available for download via Bittorrent, and at our website. We're not streaming, or offering 30-second song samples, or annoying you with digital rights management software; we're putting up the whole record, for free, forever. Full stop. Please help yourself; if you like it, please share with friends.' I suggest you check it out."
This is probably the most positive use of the Slashdot effect I've ever encountered: how to build a torrent in seconds. I'm at 4 mbit/sec and my pipe is maxed out. Hot damn!
The higher the technology, the sharper that two-edged sword.
The point is that the "standard artist" who sold 1 million copies will make more than that $200,000 in one night for a good portion of their tour dates. It makes perfect sense that artists like Harvey Danger (and they won't be the last) would sacrifice that $200,000 to bring in more fans to their shows. Fans who are grateful to have an extra $15 they saved not buying the album.
Rather than squander my time as a total dilettante, I went ahead and purchased the album. The collector's package, even, with the buttons and the t-shirt and so forth. And why not?
As a citizen, it makes me feel American-as-Apple-Pie to vote with my dollar in favor of a principle and model for which I have strong feelings. As a geek, it thrills me to participate in the subversion of the standard monolithic approach to cultural design by a leaner, sleeker, more modular one, built upon a (mostly) consentually standardized set of interfaces.
Sure, this may not be a completely original idea. In fact, this idea has been tried out in various forms for quite some time now. As someone who doesn't follow popular music, I've been at best peripherally aware of this phenomenon. Very little product represented in this way has been of interest to me. Up until now, I haven't had the inclination to support this process in an active way, because, while I agree with it on principle, it has never been presented to me in a manner that is compelling enough to cause me to make an actual change in my behavior, despite whatever antipathy I might have for the music-industry-at-large.
Take me as an experimental group, if you like. My reaction was positive for a number of reasons. First, that the presentation alluded to certain social and cultural phenomena about which I feel strongly, namely culture itself, free cultural exchange, and the rights both to personal expression and to the personal establishment of cultural norms as vehicles for communication (which I assert as self-evident as an arguable premise).
Second, the integrity of the experiment. While the artists retain their copyright, they release the music with, for the intents and purposes of the common listener, no restrictions upon its use and distribution. Express what cynicism you may about the common listener and his social motivations, or the artists and their financial motivations, but the things that motivate people do so because they are rewarding to people. The new model might do much, and the traditional business model certainly does comparatively little, to reward its constituency for simply doing what comes naturally to it.
People naturally seem to want to share ideas and experiences with one another, finding a place in the "noosphere" (if you will) to call home. At the same time, it is difficult to be cut off from diversity and potential. Whereas a society that indoctrinates its members to accept culture as it is handed to them does little to foster a deep-seeded sense of diversity of experience, perhaps a society that rewards vigilance, determination and resourcefulness with breadth and splendor and models for expression that suit the individual's needs will do better.
I'll download the album and listen to it, but I think I'll keep my package wrapped and sealed as a memento of a historically noteworthy occasion.