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In-Game Advertising Reaching Audiences
Via Joystiq, a report that in-game advertising works quite well. From the article: "A new study released on Monday found that in-game ad campaigns resulted in a 60 percent increase in awareness of new brands. The study, commissioned by in-game ad creators Double Fusion and carried out by Nielsen Interactive Entertainment, tested various forms of ads in the PC game 'Metro3D.' And while the study reported some differences in the effectiveness of animated and static ads, Double Fusion's co-founder, Guy Bendov, said the results weren't what he had expected."
I use TiVo, AdBlocker, I even show up to the movies 10 minutes late.
Why do they keep finding me, wherever I hide?
What's next, my DM beginning with: "By the way, before we get started, I'd like you all to know that this dungeon crawl is sponsored by Jolt Cola and Lays Potato Chips?"
After a long hard battle, come in to Starbucks (now with locations in Undercity and Stormwind! Every other small town will have one within the month), put up your axe, and trade war stories over a latte!
I strongly support ads in games. They can really make games cheaper. In time I think they'll make games free. Think of most yahoo and google services. Google isnt posting satellite pictures and petabytes of data storage for the sake of philanthropy. Their ad jobs really pay off, see how big google is now?
"Give orange me give eat orange me eat orange give me eat orange give me you." -Nim Chimpsky