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In-Game Advertising Reaching Audiences

Posted by Zonk on from the i-must-bow-to-my-corporate-masters dept.

Via Joystiq, a report that in-game advertising works quite well. From the article: "A new study released on Monday found that in-game ad campaigns resulted in a 60 percent increase in awareness of new brands. The study, commissioned by in-game ad creators Double Fusion and carried out by Nielsen Interactive Entertainment, tested various forms of ads in the PC game 'Metro3D.' And while the study reported some differences in the effectiveness of animated and static ads, Double Fusion's co-founder, Guy Bendov, said the results weren't what he had expected."

1 of 72 comments (clear)

  1. All you need to read... by SoCalChris · · Score: 5, Interesting

    The study, commissioned by in-game ad creators Double Fusion

    An advertiser releases a report stating that their method works, and it gets picked up by slashdot?