Watch the First 9 Minutes of Serenity

An anonymous reader writes "As reported on FireflyFans.net, Universal is attempting further promotion of the sci-fi action film Serenity by making the first 9 minutes of the movie available online. The clip contains the opening backstory that sets an Alliance assassin on the trail of the ship's crew; it's an effective hook. On Yahoo movies, Serenity is ranked as the number 1 film currently in theaters and is hanging in a top-ten spot in the highest rated movies of all time. Slashdot has previously covered Orson Scott Card's review, the film's opening, an interview with Joss Whedon, and much more. It's all out of love..."

Comments

Re:What the Heck

[pymike]

It's as if millions of penguins cried out in terror, and were suddenly silenced.

Me included though :\

Meanwhile, in Universal HQ...

[88NoSoup4U88]

Universal Exec : Ok guys, let's do something completely new : We will make the first nine minutes of Serenity available online !
Henchman : Ok, but how much do we charge them for it ?
Universal Exec : Nothing, we just let them see the first...
Henchman : Ok, popups ? Right, popups ?!
Universal Exec : No, we will just let them see...
Henchman : I got you : Ads, right ? Banners !
Universal Exec : No, we will JUST let them see the first nine...
Henchman : Ok, but we HAVE to annoy them somehow... How about some proprietary plugin instead of going for the normal formats ? Let's screw a littlebit with their minds before they get their free content.
Universal Exec : Fuckit, it's lunchtime.

Re:UNSUPPORTED?

[EvilMagnus]

Because you might steal that free promotional download and show it to other people, that's why! Then how would Universal make money on that free promotional download or the movie that the free promotional download is promoting?

I mean, come on, it's not that hard! You must tightly control the distribution of free promotional downloads, otherwise filesharers will destroy your company! :)