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Apple Upgrades Mac mini, Doesn't Tell Anybody

echomancer writes "Think Secret is reporting that Apple has released a slightly updated version of the Mac mini, but has failed to tell anyone. Some Mac minis may now include a 1.5GHz processor, 64MB of VRAM, and an updated 8x superdrive but these new machines are being shipped in boxes reflecting the original specs. 'The motivation behind this is to help clear current inventory without lowering prices. Essentially, customers are promised that the Mac mini they purchase will have specifications at least equal to the label, but that their system may exceed those.'"

8 of 356 comments (clear)

  1. Yup, got one here by Space+cowboy · · Score: 5, Informative


    I bought one about a week ago. I can't say I've noticed it's faster in real-world use, but it does benchmark slightly faster (in accordance with the CPU speed bump). Since its main purpose is to look gorgeous in the living room, run email and web-browsing, I have no complaints, but then I wouldn't have had, anyway :-) The faster drive is noticeable though (once you get past the spotlight indexing, anyway)

    Having the extra VRAM seems to improve video performance a fair bit as well - subtly but noticeably smoother when doing the 'cube' switch using 'Desktop Manager', for example. (Which is the *very* first piece of s/w I ever install on a mac). Yes I use expose too, but with DM I can dedicate one screen per task. Much nicer :-)

    Simon

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    Physicists get Hadrons!
  2. Dell one-ups Apple, sells whatever it feels like by AEton · · Score: 5, Funny

    Reported here:

    In a swift and decisive move, Dell Computers announced today that it will begin shipping all systems with intentionally mis-labeled specifications on the boxes. In what is being seen as an obvious attempt to play catch up with Apple computer's brilliant move to sell its Mac mini systems with specs that may "meet or exceed" those listed on their packing, Dell took the move one step further.

    "We feel the average consumer is becoming bored with the computer buying experience." says Dell's Chief Marketing Officer Mike George. "They no longer wish to choose an item, pay for it, and have that item arrive at their front door. It's predictable. It's what their parent's would want. Today's consumer needs the element of surprise to add a bit of excitement to the table."

    To that end, Dell plans to ship all of its consumer desktop models and its Inspiron 6000 and 1200 model laptop computers with wildly off-base specifications. "We've actually created a random number generator which is responsible for listing the model number and processor speeds. Even WE don't know exactly what is in those boxes. It really is exciting." says George.

    --
    We recently had heard in the office over one of the Yellow Machine that's made by Anthology Solutions.
  3. Smart move: delight customers & avoid unsold m by G4from128k · · Score: 5, Interesting

    Finally Apple has learned from some of their shipping problems of the past. This is a good move on three levels. First, it's better to surprise a customer with something better than expected. Second, it's also a great way to avoid a sales slump when updated models get announced. Apple has always feared the Osbourne effect, but hasn't been able to stop the rumor mill from letting people know when to stop buying old machines and wait for new machines. Third, its a nice way to ramp to volume production without the pressure of backorders on a new model.

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    Two wrongs don't make a right, but three lefts do.
  4. My only question by G3ek · · Score: 5, Interesting

    is when will Apple 'officially' update the mini? I am ready to buy the top model, but when I heard this I thought "well, hell, I'm not going to order now and risk getting the lower spec'd model."

    So, seeing as how this news has been around for about a week, I wonder if it's backfiring for Apple and no one is buying until they update 'officially'.

  5. Re:It's like they always say by Fulg · · Score: 5, Funny

    YMMV

    Your Mac May Vary?

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    gcc: no input sig
  6. Re:Dell one-ups Apple, sells whatever it feels lik by SCVirus · · Score: 5, Funny

    In a new ad campaign Sun has said that they are '100% more random then dell' and has begun including only a random 12 parts in each box, you could get an entire server or 12 mice.

  7. Re:charity fund by slapout · · Score: 5, Funny

    Maybe this was suppose to be the dupe and the orginal post didn't get put up for some reason.

    --
    Coder's Stone: The programming language quick ref for iPad
  8. ideas by hotsauce · · Score: 5, Informative

    there is a certain firewire chipset that is known to have a bug that causes freezes with os x. drive manufacturers have released fixes. check your manufacturers site

    context menus are supposed to have less options than the menu bar by definition. context menus only have options that are relevant to that context, and in addition ux people will tell you they should only have the most relevant ones, not the whole kit and cabodle. context menus wouldnt save you any time if you had to dig through as many options as the menu bar

    the close window control is supposed to close a window, and not shut down the application. you may be used to windows, where closing the last open window also shuts down the app, but many ux peeps will tell you this is not a good assumption to make: if you close the last window of a database server (say, a query window), do you want the database to shut down? if you close the last window to your mail app, do you want all mail services to shut down (i like still being able to see when ive got incoming mail)? the apple ux teams position on these things and others are well known (try google)

    im surprised you would trust development to a system you see as so flaky