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Pay-Per-View to Provide DVD After Viewing?
Anonymous Coward writes to tell us that Comcast is entertaining an idea that would allow digital cable customers to purchase a pay-per-view movie for roughly $17 that would also include a hard copy in the mail a few days later. From the article: "The only snafu in the entire idea is the fact that only 40% of Comcast cable subscribers have the required digital box at this point in time. But still, that is 40% of 21 million customers which is not too bad. DirecTV and Dish, are you listening?"
They should just put DVD burners in the Cable Boxes and save postage.
Ignore Alien Orders
if it's in the normal DVD packaging then you could leave it unopened and resell if you didn't like the movie. but if it's a cheap copy with their own branding then I think it costs too much. if you're the type of collector who is proud of their collection you wouldn't want this, and if you don't care about your collection the hard copy wouldn't matter too much either.
however it turns out at least it's something new.
The only way I would ever find this useful, is if the option to purchase w/ a DVD copy would come *AFTER* you've watched the movie. That way you can tell if it's worth getting a hard copy.
i.e. You purchase the movie for $3.95 or whatever, at the end of the movie, you're prompted to purchase a discounted hardcopy at 13.05 ($17 - $PPV).
This is the only way I see it to be useful, otherwise you wind up with the same 'But I don't want to pay for a shitty movie' problem.
Hold the press, folks!!! Comcast actually gets it.
They're going to take a business model (Pay Per View), add value by giving more to the consumer, rather than less (the ability to purchase the DVD), and deliver it at market prices.
You know, it's nice to see a company that actually wants to do business. Sure, you're paying top dollar prices for the media, but most movies you can buy on pay per view are new enough to still be charging premium prices anyway.
If they're smart, they'll offer the option to buy the media after the movie has been seen as well. (For all those users who will want a copy after seeing how great a movie is.) I can think of a number of times when a movie I've seen once has turned out to be a must-own. For example, Fight Club. The movie wasn't about what public perception thought it was about. As soon as I saw it, I knew I would watch it many times, and so bought it
For $17 one could easily go through 10 movies a month at Netflix. Granted you don't get to keep a hard copy unless you burn one. Walmart has shelves of it's movies at $9.
I suppose there's a market. This might appeal to a single mother who wants a copy of a Disney movie for her kids (assuming they're shown on PPV) or Spiderman. If someone only wants one movie a month I guess it's okay. But at two movies that's $34, three is 50+. I suspect this is going to get real expensive for some households real fast. But, then again, these are households that are already spending $90 a month for cable in the first place.