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Microsoft Looking For Xbox Moms

WillAffleckUW writes "In a New York Times article republished here in International Herald Tribune, Microsoft says it is desperately seeking moms to play XBox games, and has a marketing campaign for women gamers. Apparently not satisfied with its target audience of 17-24 yo males, they are even giving away thousands of free consoles on the radio. Most analysts doubt that the FPS and combat-heavy XBox gaming selection will sell well to women though." From the article: "This time, Microsoft is planning a wider attack. Brochures being sent to major retailers like Best Buy prominently describe the 360's ability to double as a DVD player, play music from an MP3 player through a television's speakers and even display digital photos on a TV. Its game functions, while impressive, are only part of the message."

2 of 95 comments (clear)

  1. Re:Yeah this would work. by kinglink · · Score: 0, Flamebait

    I also meantioned those who worked, who have even LESS time than those who don't. But thanks for pointing out that you only see black and white. You really have proven you care about women so much that you'd rather just complain about a couple lines I wrote instead of actually consider the stuff I said.. Good for you.

  2. you know why women don't wear watches... by UltimaL337Star · · Score: 0, Flamebait

    there's a clock on the stove they added to the new xbox 360