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Microsoft Looking For Xbox Moms

WillAffleckUW writes "In a New York Times article republished here in International Herald Tribune, Microsoft says it is desperately seeking moms to play XBox games, and has a marketing campaign for women gamers. Apparently not satisfied with its target audience of 17-24 yo males, they are even giving away thousands of free consoles on the radio. Most analysts doubt that the FPS and combat-heavy XBox gaming selection will sell well to women though." From the article: "This time, Microsoft is planning a wider attack. Brochures being sent to major retailers like Best Buy prominently describe the 360's ability to double as a DVD player, play music from an MP3 player through a television's speakers and even display digital photos on a TV. Its game functions, while impressive, are only part of the message."

6 of 95 comments (clear)

  1. Jail? by turtled · · Score: 2, Funny

    I think that one mom went to jail for stealing money from people thinking they were donating... oh, wait, that was a Playstation mom.

    Do they have the game Calgon (take me away)?

    --
    "I cannot think of any need in childhood as strong as the need for a father's protection." -- Sigmund Freud
  2. Maybe... by Anonymous Coward · · Score: 3, Funny

    If they start developing Soap Opera.... or even.... Orpah-themed games!

    Dr. Phil Live?

  3. I can see it now by Joe+the+Lesser · · Score: 4, Funny

    You come home from school. The house is a mess, the dog needs to be walked, the dishes are dirty, and your mom is playing Halo screaming "What the fuck, I shot him three times!!!"

    --
    "I only speak the truth"
    Karma: null(Mostly affected by an unassigned variable)
  4. X Moms by lbmouse · · Score: 2, Funny

    I have something in common with Microsoft... I'm always on the lookout for soccer moms.

  5. the xbox peripheral most moms want... by evilmousse · · Score: 2, Funny


    is some kind of remote-control/egg-timer that could completely lock the xbox from booting up more than X hours a day or between the hours of Y and Z.

    (just a wild guess...)

  6. M.I.L.F by CountZero117 · · Score: 4, Funny

    this might get me modded down, but, how about a new definition of milf by microsoft, Mom I'd Like to Frag?