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Deciphering the Brain's Love Map

victor7 writes "Business Week Online is running a story about a new entrant into the online dating service market called Chemistry.com which has a unique approach to trying to match up subscribers. The goal is to try to programmatically decipher the subscriber's brain's 'love map' which they believe represents that chemistry that people have with each other." From the article: "There are other personality types as well that are based on chemistry. There are questions that tell us if you are good at abstract thinking, or quick to make decisions and act on them. It's not exactly like I'm going to light a fire between the two of you. It just raises the chances. Most people fall in love because they have shared values, but they stay in love because their personalities mesh. We're trying to increase the changes of finding that spark and joy and excitement you feel when personalities mesh."

19 of 255 comments (clear)

  1. How the hell by Anonymous Coward · · Score: 5, Insightful

    did a nerd domain name like "chemistry.com" got registered first by a dating service company?

  2. programatic by AngstAndGuitar · · Score: 4, Interesting

    Programaticaly created/discovered love is meaningless. We need to dispel the mistique of computers and tech, or they become a new religion. People seeking a website where they would have previously seen a sothsayer. I feel it would be dehumanizing for a program to narrow down potential selections, especialy for it to claim to do so based on a programatic psychological analisys. Many of my best friends are people who's "chemistry" I'm sure I would never match to.

    --
    Less look fast, more go fast.
    1. Re:programatic by xenocide2 · · Score: 4, Funny

      "Many of my best friends are people who's "chemistry" I'm sure I would never match to."

      Which is precicely why you're just friends. =)

      --
      I Browse at +4 Flamebait

      Open Source Sysadmin

  3. Dumb. by Seumas · · Score: 4, Insightful

    So, this advertisement in Business Week gets mentioned on Slashdot for more advertsing, huh? Business Week - the heralded scientific publication that it is. *yawn*

    The concept of "love mapping" is just dumb. I'll tell you what is required - a good looking chick and a good looking guy - preferably with money, power or fame - all three in best of circumstances.

    All the other bullshit is just that - bullshit. People can justify their attractions or what they desire in someone all they want, but guys deep down don't want the smart witty girl - unless she also happens to be totally hot. The girl doesn't want the sensitive feminine guy - she wants the hot guy with money or power and charisma.

    It's really not that hard to figure out. I guess if you're ugly and have no money, power or charisma, then you try to hope there is some other random element involved, but you know deep down that you're kidding yourselves.

  4. Re: not sure one CAN predict by formula by Kohath · · Score: 4, Funny

    I'm not speaking from experience, but it seems to me that 2 people will stay together if they want to stay together more than they want anything else.

    If they want something else more, then they may eventually choose that thing over staying together. And they'll split up.

    I think I cracked the code on relationship longevity. Anyone want to buy my book? It'll say basically the same thing, but it'll be 200 pages and it'll cost you $15.

  5. Hollywood by CorporalKlinger · · Score: 5, Insightful

    "Most people fall in love because they have shared values, but they stay in love because their personalities mesh"

    That's strange... Hollywood actors / actresses seem to have both shared values (a love of money / entertainment) and shared personalities (general arrogance and a belief of personal entitlement). It makes me wonder why it seems like none of their relationships last longer than the milk in my refrigerator.

  6. Computer called me gay by Hao+Wu · · Score: 5, Funny
    I signed up for a similar study at Harvard.

    Stupid algorithm is full of BS. Says I should be dating men.

    I hate you, incompetent Harvard science faculty. M.I.T. is forever!

    --
    I suggest you read Slashdot
  7. Love is bullshit by Quiet_Desperation · · Score: 4, Insightful
    It's something we make up to excuse our lust, or as a reason to hang around with someone rather than be lonely. It's infatuation masquerading as something greater. It's obsession pretending to be something beautiful. It's so companies can peddle cards and flowers and diamonds and whatnot. It's so people can sit around and feel better than others. It's a weapon of mass destruction, and used every day to try and make those immune to it's fetid embrace feel like shit. It's a thin layer of brittle spackle of the gaping voids in all your lives.

    Yeah, yeah... flamebait. You mod me down because you know I speak the hard truth.

    1. Re:Love is bullshit by GrungyLotG · · Score: 5, Funny

      Am I the only person that sees the irony of this based upon his username?

  8. Mutual Respect by G4from128k · · Score: 4, Insightful
    I would argue that mutual respect one key to a long-term relationship and that tests like this could help determine
    1. what qualities a person has that are respectable

    2. what qualities a person considers in bestowing respect.

    It could be intelligence, knowledge on any of a number of dimensions, social grace, physical strength, affection, aggressiveness, niceness, humor, ambition, earning-power, etc.

    Disclaimer: I've been married nearly 22 years so that means I either know what I'm talking about or have an insufficient sample size to comment on this.

    --
    Two wrongs don't make a right, but three lefts do.
  9. Coming up... by StringBlade · · Score: 4, Funny
    Next week we have an article on a phrenological study of love and the shape of your head...

    ..er, the size of your lumps

    ...hmmm maybe not.

    --
    ...and that's the way the cookie crumbles.
  10. I'll do you one better by James_Aguilar · · Score: 4, Interesting

    I thought that the odds were much BETTER for staying together in the arranged marriage couples. However, the source of this cohesion is disputed: some say that it is because of societal pressures on couples that would otherwise get divorce, others say that it's because the couple understands that what makes a good marriage is not the initial attraction but the actions and kindness that sustain everyday life.

  11. chemistry? by hobo+sapiens · · Score: 5, Insightful

    "Most people fall in love because they have shared values, but they stay in love because their personalities mesh"

    Hmm. Sounds like a weenie in marketing came up with that. Wonder how long it is until he gets his own daytime TV show, or a website like that wiener with his Men are from Mercury and Women are from Uranus or whatever...

    Someone once wisely said that compatibility is really about adaptability. People go into relationships expecting "compatibility". What people really need to do is learn how to adapt to other's personalities. Even if you have met someone with whom you are compatible you will have to constantly adjust your personality so that you can stay in tune with this person. People do change after all.

    Also, if people do not have a sense of commitment things will fall apart once times get tough. Our society in general looks down on commitment as being old fashioned. Maybe that's why our divorce rate is 50%. Chemistry.com won't change that and I have to suspect will go the way of webvan.com.

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    blah blah blah
  12. Leaps of Faith by lookn4Change · · Score: 4, Interesting

    Have we not learned from our ventures in weather forecasting, that complex systems, love and relationships, in this case, cannot be predicted through the force of equations.

    I prefer more traditional methods, the tea leaves say that I will have a good day tomorrow!

  13. yes but by 3l1za · · Score: 5, Insightful
    I remember, but can't cite, an article or study that pretty much shows the odds of people staying together
    You're disregarding obvious cultural differences between residents of the US and residents of a small town in India.

    As I understand in India there is or at least has historically been a very strong taboo on divorce. This might account for why as many of these folks stay together as those conjoined by "love marriages." But anyway I think the numbers for arranged marriages staying together are much, much higher due to the near impossibility of obtaining a divorce.

    A 13-year old betrothed to a 60-year old cannot actually be thought to have the same opportunity for divorce as a rich Manhattan female attorney.
  14. In Soviet Russia... by Bob+Cat+-+NYMPHS · · Score: 4, Funny

    ...geeks refuse to sleep with hot girls!

    Sorry, it's the only response I could think of for such an idiotic story.

  15. love formula by ErichTheWebGuy · · Score: 4, Funny

    I think it looks something like this:

    ( o )( o )

    *ducks*

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    bash: rtfm: command not found
  16. The REAL problem with all of these approaches... by 3l1za · · Score: 4, Insightful

    ...besides the fact that they are woefully 2-dimensional despite what is--by all accounts--a very multi-dimensional experience, falling in love, IS that they ask individuals to evaluate themselves: a losing proposition from the get-go.

    Haven't we already established that people are terrible judges of themselves? Don't something like 80% of people think they are of above average intelligence? looks? etc?

    I tire quickly of these questionnaires for another reason too: they are, to my mind, somewhat mood- or life-stage-dependent. I often have a hard time answering the questions because BOTH answers could be true (or all, for the range queries) at any given time. I suspect I'm not alone in this.

  17. Human Instinct by Robert Winston by Anonymous+Writer · · Score: 4, Interesting

    I recall seeing an interesting BBC documentary called Human Instinct by Professor Robert Winston that explored the science behind attraction. There were heaps of interesting things they uncovered in the research studies he reported on.

    They used morphing to create faces and had people rate the attractiveness of these faces. One experiment used faces that were morphed from female faces to male faces. They found that women tended to be more attracted to male faces that exhibited less masculine features generally. But ovulating women found male faces with more masculine features attractive. They also found that people tended to be more attracted to faces that have some similarities to their own. They did this by morphing a little bit of a test subject's face into some of the samples.

    Another interesting test had to do with immune systems and scents. In their studies, they found that people with more different immune systems were more attracted to each other. In the example for the documentary, they tested five (or six- I forget) female subjects for certain immune system markers. They rated them from those that had markers more closely resembling Prof. Winston's own immune system to those that were more different. They then had these women sleep in shirts (over a span of nights, I think) so the shirts would smell. These shirts were placed in sealed jars. In the demonstration, Prof. Winston had to smell each jar and rate them from best to worst. Sure enough, the pattern in which he arranged them exactly matched the pattern of how his immune system compared to that of the shirt's owner.