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AMD Tops Intel in U.S. Retail Sales

jimmydins writes "According to digitimes.com, AMD Surpassed Intel in US Retail Sales for the month of September." From the article: "After facing what seemed an insurmountable decline in desktop PC sales during the first six months of 2005, Advanced Micro Devices (AMD) captured a 52% share of the US retail desktop PC market in September, according to Current Analysis. AMD's performance during the back-to-school shopping season topped chip giant Intel's 46% share by six points, said the market research firm. Despite its past successes in surpassing Intel desktop sales in select retail sales weeks, September 2005 marked the first time AMD was able to outperform Intel for an entire month, the research firm stated." In order to keep this in perspective, C|Net points out that this doesn't include direct PC sales, so no Dell sales are included in these numbers. Good showing for AMD just the same, though.

16 of 257 comments (clear)

  1. What this says... by BJZQ8 · · Score: 4, Interesting

    What this says is that AMD is making serious inroads on Intel. Just a few years ago, AMD beating Intel at anything, by any metric, would have been laughable.

    1. Re:What this says... by BJZQ8 · · Score: 2, Interesting

      "This is rhetoric" is rhetoric... Nobody took AMD seriously until AMD64; three years ago, Intel was trumpeting "32 bits should be enough for anybody" and wiping the floor with AMD across the board. Even as they were secretly preparing their own 64-bit extensions, they denied pursuing anything of the like. When I suggested purchasing some AMD desktops for a business I was involved in, practically everybody said "AM who?" My point is the following; AMD was NOT a serious contender in the business or home market because their products were, in effect, clones of Intel. Look at the K5 and some of its "perfect" math (argument reduction, etc)...that broke some Intel-compatible software, so in the K6, it was changed back to the Intel "imperfect" implementation. Intel led, AMD followed. Compare that to now...AMD introduces 64-bit extensions, Intel follows. It is no surprise that AMD is on its way to being a TRUE sales leader.

  2. Retail is the word here by Rectum2003 · · Score: 4, Interesting

    I think it is not so surprising that AMD sells more Retail CPUs than Intel, considering their cheap prices, their great performance and the cheapness of their motherboards/chipsets. They are the perfect home system. However, when you consider than the vast majority of PCs sold in America and troughout the world are trought direct sales (say Dell) as the Ed implied, and through wholesale (Businesses), AMD is marginalized.

    Why? Because they can't promise the same level of production as Intel does. They do not produce their own motherboards, and while some third-party manufacturers produce some great silicon, most are abobinable pieces of flaky crap. For most mom'n'pop users at home, stability and performance don't matter too much, and those $40-60 MoBos are a bargain.

    Anyway, props to AMD for their successes!

  3. Interesting results.. by jkind · · Score: 1, Interesting

    Not quite as interesting though as "Excite.com makes comeback, surpasses Google in usage". Grr slow news day. Hrmm is AMD gear as reliable these days as Intel? That's always been why I've gone Intel.. And I just read that mac-Mini's use AMD.. Could this be giving them a big boost?

    --
    ~jennifer.k~
  4. The question I have is..... by 8127972 · · Score: 2, Interesting

    ..... Does this make AMD money? After all, the comsumer computer business tends to have VERY low margins. AFAIK, AMD doesn't have much mindshare in the moneymaking enterprise market (although to be fair they are trying to push that at the moment) So if AMD is discounting the hell out of these chips to gain mindshare, are they making money? If not, how long can they continue to do so?

    --
    This is my opinion. To make sure you don't steal it, it's covered by the DMCA.
    1. Re:The question I have is..... by IANAAC · · Score: 2, Interesting
      lockquote> AFAIK, AMD doesn't have much mindshare in the moneymaking enterprise market (although to be fair they are trying to push that at the moment)

      Actually, I think Enterprise marketshare, particulary in the 64bit arena, is quite strong. I know we're replacing all our older HPs and Dells with Opterons from HP.

  5. I don't see how this matters... by indytx · · Score: 3, Interesting

    Laptops are now outselling desktops, and AMD has lagged behing Intel in its portable chips designs. Now, a breakdown based on the numbers of CPUs shipped would be interesting.

    --
    Make love, not reality television.
  6. How does that saying go...? by Grfxho · · Score: 3, Interesting
    "Figures never lie, but liars always use figures."

    While I think a full out celebration would be premature, this same set of numbers showing an increase from a previous data set is still a positive sign...isn't it?

    --
    Greatness. It comes in many forms, sometimes it comes in the form of sacrifice - that's the loneliest form.
  7. Re:Not really surprising by Lumpy · · Score: 3, Interesting

    Who builds a PC himself with an Intel CPU anyway? ;-)

    thos of us that are forced to becuase all current video editing apps (prosumer not the cheeze crap that coesm with cameras and firewire cards) require Intel P4.

    I can not wait until Sony Vegas comes out as 64 bit for AMD next year. I'll drop this Adobe crap like a hot potato for that and jump on the AMD 64 bandwagon fast. (still wish I could get MAC editing platform as cheap as a wintel platform)

    Adobe Premiere Pro does not work well under AMD. they have Intel specific code in the rendering that causes performance issues. Same goes for Canopus and Sony vegas as of the current versions.

    Some of us use their computers for work.

    --
    Do not look at laser with remaining good eye.
  8. Re:Numbers, the new hot Christmas toy! by Waffle+Iron · · Score: 5, Interesting
    Retail sales are meaningless without integrating direct sales (Dell, etc).

    Who's to say what's meaningful? For example, auto manufacturers have often met production milestones by stuffing huge numbers of a particular model into their captive auto rental subsidiaries. Are the market share numbers that include those artificially created purchases more meaningful than the sales numbers for dealer sales to individuals? It depends on what aspect picture you're interested in.

  9. Idea for TV commercial by Spy+der+Mann · · Score: 3, Interesting

    Commercial Idea (c) myself 2005, i hereby grant exclusive, permanent, non-revokable license for use to AMD.

    ---
    The typical hare and turtle cartoon race. But they're in racing cars. The Hare starts first in its "Famous inside" car. The turtle starts next, and its car reads: "AMD powered."

    The race starts, and we see the hare pushing the gas to the bottom. But when it looks back, there's no turtle! Where is it? Oh, the turtle just crossed the finish line! The hare's jaw drops as the turtle is already being cheered by the fans and given the gold medal.

    The hare opens the race car, and sees (instead of the engine), an AMD CPU.

    The tagline: "AMD. Faster." (When the phrase is said, the background switches to a bar chart comparing "AMD" and "Other", showing AMD is faster)
    ---

    Seriously, if AMD wants to win the market, they should start making TV and radio commercials. Remember what happened to the Amiga. It was a superior product, but lack of marketing lead to bankruptcy.

    Only when customers start asking for "AMD processors", vendors will start using them.

  10. Re:Numbers, the new hot Christmas toy! by Anonymous+Custard · · Score: 2, Interesting

    Perhaps more important to note is that major manufacturers are creating and stores are stocking enough well-featured AMD-based computers to achieve this landmark of retail sales. This would not have been possible several years ago.

  11. All bigots voice your (worthless) opinions by seniorcoder · · Score: 2, Interesting

    On behalf of the less-bigoted, may I say I am ecstatic that there are two (three?) cpu companies to choose from. This means I can buy whoever's cpus are currently the best and that there is competition to make them all try harder. For those of you who [hate Intel | love AMD | hate AMD | love Intel] I only hope you actually benefit from this chauvinism. Perhaps you have shares in one or the other. Perhaps you work for one or the other. Whatever. The rest of us should be buying on the merits of whatever is currently available. I am buying AMD64 cpus at the moment. Prior to that I was buying AMD Athlons. Prior to that I was buying Pentium IIIs. I have also had good success with Cyrix in the past. Lave the bigots to scream and shout. Please buy on technical merits. May the best cpu manufacturer of the moment win.

  12. Re:fuzzy (2-bit?) math by Anonymous Coward · · Score: 2, Interesting

    If by "due to the fact that AMD has nowhere near the capacity to supply Dell" you mean "they have to provide every processor for every model, no ifs, ands or buts" and "0% is the same as >0% but since they can't supply Dell in their entirety they get nothing", then you'd have a point.

  13. Sounds logic to me by Anonymous Coward · · Score: 1, Interesting

    I run the IT deparment at a not-for-profit clinc,
    ~40 users with xp (at $6 per license [techsoup.org])
    1 Linux user (myself)
    1 Win sever
    4 Linux servers
    all _AMD_ white boxes, except couple of intel laptops
    except one hd once in a while, and a network card, nothing failed in three years so far,
    I am always praised for money/features outcomes.

  14. Re:Numbers, the new hot Christmas toy! by Anonymous Coward · · Score: 1, Interesting

    Well, you can't dismiss a number just because you don't like it. Any metric, compared to itself over time is called a TREND. Trends are more important than most of the worthless data you get thrown at you every day. The fact is that in this channel (retail PC's) AMD has for the first time sold more units than Intel, where 5-7 years ago, they were just a blip on the radar. That is a significant trend and you can bet that the people running Intel are paying attention and sleeping a lot less than they used to. The only relevant question is how has the retail PC channel changed over the time you are looking at. I would guess that it has gotten larger in unit volume sales, just like the direct channels, which is even more telling. Lets face it, AMD is outmanouvering Intel and Intel doesn't know what to do about it. Remember when Invidia used to be unbeatable for graphics CPU's? Now ATI is the king.

    BTW, this AMD vs. Intel competition is AWSOME for us users, it is capitalism at its best.