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ABC Affiliates Grapple With TV-Show Downloads
Carl Bialik writes "By making an episode of 'Lost' available for download last week just half a day after it aired, for a $1.99 charge, 'Apple may have helped open a Pandora's box for the media business,' the Wall Street Journal reports. The president of the association representing ABC's affiliate stations sent a letter to the president of ABC, reading in part, 'It is both disappointing and unsettling that ABC would embark on a new -- and competitive -- network program distribution partnership without the fundamental courtesy of consultation' with its affiliates. While the extent of Apple's TV downloads is limited, the Journal parses the potential impact: 'if downloading episodes over the Internet proves popular, analysts believe Apple will get permission to offer shows with better-fidelity pictures. Any success Apple has won't go unnoticed by other online media powerhouses with expanding video initiatives like Yahoo Inc., Google Inc. and Microsoft Corp., which could all help extend TV downloading to more viewers.'"
Advertising, in my opinion, is a huge reason behind the controversy. The traditional distribution model allows media outlets to force consumers to have interrupted commercial sessions. With a single point of exit media outlets can statistically figure out how much viewership they have and set appropriate advertising rates. Now that ABC has broken the mold its causes much concern among affiliates on the future of advertising rates and whether they can still drive as much revenue. Of course I'm just speculating.
Most of national advertising rates fluctuate as they are based off of current Nielsen ratings which samples viewing habits year round. However local advertising rates are set for a yearly basis based off the TV audience during a specific period 4 times a year(Sweeps Week). With a smaller audience watching TV through this traditional method local affiliates lose a huge chunk of ad revenue.
When I originally read about this, I wondered what the quality would be like. A brief googling suggests that the files are about 150-200MB, which seems like the quality should be better than I was expecting.
Does anyone have any first hand experience with the downloaded episodes? How is the quality on a pc or tv screen?
Network affiliates are the roadkill of the information superhighway.
Once broadband reaches 25mbps there is no reason for a separate tv connection.
The tv networks will become what UPN has already a dumping ground for
tv viewers who are Old and poor.
The networks however have a saving grace, they can still outcompete
itunes. People will happily accept commercials in their tv programs
if they get the programs for FREE...history has already proven this.
There is no technical reason people cant simply download their favorite
programs and watch them with commericals for free or commerical free
for an additional fee.
This would actually free up networks ro produce programs audiences wanted
instead of programs affiliates wanted...programs that could be targeted
to niche audiences rather than lowest common denominator.
"Lost?" Come on. I don't even watch that stuff on TV let alone waste bits from my broadband connection to download it...
Produce something worth watching and I'll go back to watching TV.
This is slightly more technical, but I've been wondering about if they are going to offer up a torrent style iTunes client. This could be a tremendeous boon for for instance podcasts, and video podcasts in general. Maybe only for free content but still.
Sure, many wouldn't be able to figure out how to open up their firewall, but enough people would, that it would make a tremendous difference for some poor podcaster. It will likely let them cut their provider bill in half. Or they could reach 10 times as many people for the same cost. They could even make sure that all their friends have seeds before they release the podcast, that way they don't even really need a server provider (not of the type where you need to know how many GB per month you are allowed).
This would also be a tremendous benefit for Apple since being on iTunes definitely would be the shiznat for all the podcasters because now it also has a very direct benefit for them.
Also, if they did the torrent thing then they would get some serious Google type respect from geeks. Apple would be credited for making decentralized file sharing mainstream.
I can't even think of a down side. Can someone slap me out of this?
The Internet is full. Go Away!!!
The record labels are horrible beasts, but at least we know where we stand with them-- they own a song outright and have ultimate say as to what can be done and what the price should be. Television shows, on the other hand, are based on many complicated deals that extend far into the the future-- and they have to be, because there are a lot of people (and companies) involved in a production who all want their share of potential revenue. It's not all about the first run ad dollars.
"Lost" and "Desperate Housewives" are Touchstone productions, so Disney has a lot more control over their distribution. That's not always or even often the case-- many times a network works with a separate production company, and if it's an older show someone else may have the rights to syndication. Which basically means the contracts for many programs, especially those "in the vault", are going to have to be renegotiated before a network can make them available for download, and some won't be available at all. It also means $2 downloads may not end up being the standard.
I wouldn't be surprised if the guilds got involved, too. Actors, writers, and directors are due royalties from syndication and DVD compilations. Are they going to get a cut of that $2? Their contracts most likely specified terms for residuals from reruns, but what's their cut of an iTunes download? This will be addressed in every contract from today forward, but what about the ones in place now (and the ones from a decade ago?)
On the bright side, what I've noticed on Apple's marketing is that they keep slipping in references to "video podcasts"-- which at the moment barely exist. This could mean iTunes could branch into a new distribution channel for indie programs, like how Netflix is having some success as the sole distributor of certain movies.) It could be both the "bush leagues" for aspiring shows, or the place where shows with a fan base but who can't get the numbers to stay on the air (like Futurama or Freaks and Geeks) could end up.
As for Apple's part of this deal, I downloaded Lost and my first impression was that iTunes is a terrible video player, at least on Windows. Not merely bad, but terrible. It crashes, it freezes for a second or more every time you click on something (including the seek bar, which makes it practically unusable), its user interface is completely unsuited for video, it glitches when it's not the top window, it seems to choose random brightness/contrast settings for each video (or perhaps that's just bad encoding), when downloading and watching videos at the same time it randomly pauses and skips for periods of 5 seconds or more (invariably at an important moment in the dialogue), I could go on and on. And of course you can't use any other video player because of the DRM (which AFAIK hasn't been cracked yet), unless you have a video iPod (I don't). I downloaded a BitTorrent copy to compare and the quality was *far* better, not to mention that it was in its native widescreen format (showing more of the action), and I could use a video player that didn't suck.
I still plan to buy Lost as it comes out to support legal TV downloads and because I have faith that Apple will soon fix iTunes, but when I want to actually watch those episodes I'm going to use BitTorrent.
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It is character driven with outstanding production values and quality acting.
Now if only they'd put some of that effort into the technical writing.
Remember Sayid's attempt to triangulate the French woman's broadcast from season 1, by placing antennas at various points around the island and turning them on all at once, even though there was only one radio and it wasn't connected to any of them? Or how about when he walked around looking for cellphone-style "bars" on his walkie talkie so he could transmit a distress call? Or when he couldn't transmit because there was a powerful signal on a different frequency? Simply ridiculous.
People have been speculating about the machines in the hatch.. you know, "That computer looks like [system XYZ] but the Execute key only appeared on [system PQRS], so this must be a special lab if it has that kind of custom equipment!" I can't help but laugh, because the writers obviously don't care about making any of the technology realistic.
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