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Microsoft to Storm Linux Strongholds

VitaminB52 writes "Microsoft is only winning about one out of four deals where IT shops are trying to move off of proprietary Unix. To turn that trend around, there are four specific Linux strongholds where Microsoft is focusing its attention." From the article: "After discussing server clustering, Web hosting, and server appliances, Ballmer was cut off by the interviewees before he could identify the fourth. But my guess is that, given the way Ballmer emphasized Software as a Service (SaaS) as a core theme for all the work that's taking place at Microsoft right now, the fourth stronghold of Linux that Microsoft wants is the SaaS stronghold where Linux is the operating system behind a Java-based application server technology ... Ballmer knows he's got a long roe to hoe. 'The day I come in front of the Gartner audience and say we have a better Unix than Linux, that'll be a good day.'"

29 of 319 comments (clear)

  1. time will come by fak3r · · Score: 3, Insightful

    The thing is, the execs that have to make these decisions are used to having a big company behind their Unix OS and are more comfortable with Windows in general, so just that alone works against Linux migration. Still, time will come as this generation quickly moves up the ladder and becomes the decision makers; the value of Linux and BSD will not be overlooked as it is today. While Linux has captured a good market, this will acclerate much more as the years go by.

    1. Re:time will come by digidave · · Score: 5, Insightful

      "...are used to having a big company behind their Unix OS and are more comfortable with Windows in general, so just that alone works against Linux migration"

      Execs are warming up to Red Hat and Novell. They know IBM and other large companies are behind Linux. They are learning that they can get "enterprise" support.

      What will really change things is when today's 15 - 30 year olds are more often the people making the decisions. Many young people have grown up messing around with Linux. High school students are installing it on old computers right now. Once there is a generation of execs comfortable with Linux you'll see major migration rates.

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    2. Re:time will come by peragrin · · Score: 3, Insightful

      So having Red Hat, Novell, and IBM standing behind Linux means those aren't big names that are recongized?

      More companies can stand behind Linux because is Inclusive. If you don't like the service your getting from one you can simply migrate to another one with minimal pains.

      Try that switching between various versions of windows, then buying the upgraded software, then buying the new tools to control that software.

      --
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  2. Bubbly GUIs don't go well in the enterprise. by CyricZ · · Score: 5, Insightful

    When it comes to real users, bubbly GUIs like those shown in most Windows Vista screenshots do not appeal. Most serious users will mock such sassery.

    When it comes to configuring Apache or a SQL database, nothing compares to being able to directly edit text files and run services easily from the command line. This is what UNIX, Linux, BSD and Solaris offers.

    They'll at least need to get Monad finished, and it will have to trump the existing UNIX command line in some fashion. But if they keep throwing bubbly interfaces as professionals, the bubbly interfaces will hamper the ability of such professionals to get work done.

    --
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    1. Re:Bubbly GUIs don't go well in the enterprise. by tomstdenis · · Score: 2, Insightful

      Rule #1. Appeal to the vain and idiotic bosses.

      The boss likes bubbly then the boss mandates Windows in the server room.

      Tom

      --
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    2. Re:Bubbly GUIs don't go well in the enterprise. by tomstdenis · · Score: 3, Insightful

      Haahahahaha, NO.

      They'll say "will it cost money to switch"

      You say "yes but ..." they cut you off and that's the end of it.

      The rest of your sentence would be "but we'll save a lot in the long run by having better control of our processes, no license fees and regular updates to keep us current." They don't care.

      If it costs $10 today to say $100 tommorow it's not worth it.

      And that's why capitalism fails. Nobody does anything that makes any god damn sense anymore.

      Tom

      --
      Someday, I'll have a real sig.
    3. Re:Bubbly GUIs don't go well in the enterprise. by pubjames · · Score: 2, Insightful

      any serious manager

      unfortunately "serious managers" aren't as common as they should be.

    4. Re:Bubbly GUIs don't go well in the enterprise. by krygny · · Score: 3, Insightful

      "If it costs $10 today to [save] $100 tommorow it's not worth it.
      And that's why capitalism fails. Nobody does anything that makes any god damn sense anymore."

      Capitalism only fails for those who are a failures at capitalism. A successful capitalist might just as easily elect to spend the $10.

      --
      Research shows that 67% of those who use the term "research shows", are just making shit up.
    5. Re:Bubbly GUIs don't go well in the enterprise. by Ma3oxuct · · Score: 5, Insightful

      It is a rather big problem that IT "specialists" are only specialists because they know how to navigate a GUI. It is not a surpise that there will be corporate resistence against OSS simply because a number of "IT specialists" live on the fact that Microsoft saves thier sorry unintelligent asses.

    6. Re:Bubbly GUIs don't go well in the enterprise. by Peter+La+Casse · · Score: 2, Insightful
      Most serious users will mock such sassery.

      I would love to agree with you but unfortunately I can't. There are lots of people in senior IT purchasing positions who really don't understand the technology at all and just know buzzwords and are easily swayed by sales people.

      Those people are not "serious users".

      Also, "lots" doesn't counter "most".

    7. Re:Bubbly GUIs don't go well in the enterprise. by edunbar93 · · Score: 2, Insightful

      Most serious users will mock such sassery.

      I would love to agree with you but unfortunately I can't.

      He said most serious users, not managers. Managers are managers because they're too incompetent to be workers, and they are placed within the organization where they can do the least damage.

      Asshats like the one you just mentioned are probably best dealt with by a public competition on a playing field that is unfairly tilted in your favour. His arrogance and confidence in the high techness of windows will mean that he'll agree to such ludicrous terms. Choose tasks that you know will be done faster on the command line and take ages to do in windows. One of the ones I love (and hate to do with windows) is changing an obscure configuration item in a sea of options. When your configuration is in text, it's a matter of searching for its name. When it's in a big list of checkmarks, it takes forever to search by eyeballing it. Then there's tasks like `top -ocpu -n |lpr`, or `du -k |awk '{if ($1 > 50000) print $2}'`. Just *try* doing that in windows and see how long it takes.

      --
      "No problem. I have the capacity to do infinite work so long as you don't mind that my quality approaches zero."-Dilbert
  3. Missing small points by Dekortage · · Score: 5, Insightful

    From the article: ...in many of these cluster and grid scenarios -- scenarios that often involve home grown setups with versions of Linux that aren't supported by any of the various Linux distributors -- the people running them are again not incurring any licensing costs on the operating system.

    Yeah... it seems like there is a basic concept here, that the kind of people who need clusters are also the kind of people who can generally take care of them, themselves. Or is Ballmer trying to suggest that MS can make clustering so easy and slick that any old researcher with a few processors could set it up?

    As for the "better UNIX than Linux" quote... uh... what??? Microsoft Unix? Isn't it obvious that Solaris and AIX users migrate to Linux 75% of the time because they're familiar with the basic OS underpinnings? It's a knowledge reuse issue. Does Ballmer really expect MS to create an OS that is similar enough to capitalize on this reuse?

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    1. Re:Missing small points by CaptnMArk · · Score: 2, Insightful

      It's a checklist feature. 100% useless in practice.

      Better unix than linux has a long way to go (better linux than linux even more).

      To MS: some filesystem advice:

      1. case sensitive file system
      2. make file locking advisory, not mandatory (essential to have "make" work well)
      3. allow deletion of files that are in use

    2. Re:Missing small points by Blakey+Rat · · Score: 2, Insightful

      Ok, I'm sorry, out of your three ideas, 2 of them are stupid.

      Case-sensitivity in a filesystem is about the dumbest idea in Unix, if not *the* dumbest idea. It's a pain in the ass for *everyone*, and I've lived my entire live and have never, and likely *will* never, find an application that uses the files "farmdata.dat" and "FarmData.dat" at the same time to store two different things. The only way most people cope with this stupid idea is to just make all their filenames all lowercase.

      Next, allow deletion of files that are in use? Why? What possible practical use could this have? This is the kind of thing that it's great for one border case that's waaay waaay out there on the edge, but for all the central cases it's a pain in the ass. It's just asking for users to lose data.

  4. Another? by BrynM · · Score: 2, Insightful
    From TFA:
    We're coming out with a compute cluster edition of Windows Server
    Typical MS. Instead of building clustering into Server and making Server (gasp!) more robust, they make yet another "Edition" of Windows. I forsee a licensing nightmare in the future. "Sorry boss, we don't have enough cluster licenses so the third node can't be installed." Maybe they are trying to emulate the fragmentation of the various Distros...
    --
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  5. Linux is like water by Colin+Smith · · Score: 4, Insightful

    It's everywhere, it doesn't have or need "strongholds". It simply flows to areas the economics make it useful. The implication of a stronghold is that it's good for one or two things and has to defend against instrusion by a determined foe. Very... Balmeresque... thinking.

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    1. Re:Linux is like water by cbreaker · · Score: 1, Insightful

      No, it COULD slow the adoption rate of Linux.

      It might have been a huge deal perhaps 5 or 6 years ago, but who doesn't run Windows whenever they want to now anyways?

      The hacker kids growing up now all ran pirated versions of dos, Windows, OS/2, whatever. And they're still headed towards Linux.

      As far as a company, now a days, it's not even all about the License fees, it also about the fact that Linux systems are simply more robust when it comes to getting the job done the way you want it to get done. For a lot of folks, this is very important.

      --
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  6. How about the 5th Stronghold? by alucinor · · Score: 3, Insightful

    Vendor neutrality. Let's see Microsoft attack that one. Be kind of paradoxical, really.

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  7. Re:What can he do? by Arker · · Score: 3, Insightful

    It seems to me that, without completely abandoning the company culture and MO which I doubt they can or will do, the best they'll be able to come up with is another commercial unix. Which would be rather silly, and a waste of time. There's a reason everyone and their dog are migrating AWAY from commercial unix, and to Free linux-based systems, after all. And it's not because AIX or Solaris lack features or functionality so MS could step in and better them. It's because Freedom has plenty of practical advantages.

    What can they do? Revive Xenix? SCO would love that, but who else would care? Do the NT POSIX subsystem again, only this time for real? Sure, they could do something like that, but why would anyone buy it even if they did? It will never, ever, be Free, so it would simply be yet another commercial *nix. And commercial *nix is dying.

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  8. They can never defeat us by jandersen · · Score: 3, Insightful

    - but we can defeat ourselves.

    What I'm getting at is the way a number of important SW projects seem to be run increasingly by people who are no longer interested in listening to what people want, but instead pursue their own pink clouds and visions about what would be 'great' or 'cool'. Fortunately this hasn't hit the kernel as such, but I think there is a clear trend.

    I think the problem is that some of the big, central projects, like GNOME, Mozilla and others have reached a stage where they are no longer really open and approachable to outsiders. In many cases there's a feeling that they see themselves as 'the holy church of ...' who are infallible in their wisdom.

    It's not all doom and gloom - there are many projects where the developer group has kept an open mind. But it requires an ongoing effort to stay that way. We should learn a lesson from Microsoft: In the very beginning they won the hearts and minds of a lot of people, not because their products were outstanding, but because people saw them as something great, something that enabled you to get close to the computer, and from that a lot of great SW was created. Then they got greedy and thought they were the infallible 'Church of PCdom', and a lot of people lost all respect and trust in the company. Now they try to win it back, and perhaps they can in time, who knows.

    But if we blindly follow in their footsteps and commit their errors of hubris, we deserve our defeat.

  9. Not just Redhat.. by Savage-Rabbit · · Score: 4, Insightful

    ...Novell/Suse on Intel and AMD powered boxen is making major headway as well. On the other hand there is also plenty of MCSE/MCSA people on their way into management and not just Linux fans. There will be a continuing migration from the old UNIX brands like Sun for example to Linux as Linux matures but I would not expect any migration from Windows to Linux to become an uncontrollable Exodus.

    --
    Only to idiots, are orders laws.
    -- Henning von Tresckow
  10. Missing the cost factor by t'mbert · · Score: 3, Insightful

    Web Hosting companies and SaaS businesses use Linux because they need lots of inexpensive servers. These companies can reduce their costs and increase profits by deploying linux on all their servers for free. This also means they don't have to track licenses and worry about audits from Microsoft in the future. Unless Microsoft either gives away their software, or provides so much extra functionality that it outweighs the cost of the OS, I don't see how they are going to gain in this area.

    That big target that MS needs to hit is the manageability target. We need to be able to install a light OS, pre-configured for our environments, in a fraction of the time it takes today, and it needs to be centrally monitorable and manageable without having to purchase a very expensive commercial package to do so. The entire OS has to be scriptable from the commandline. In server environments, commandline is king.

  11. Re:Some ideas by Arker · · Score: 3, Insightful

    First, MS has always been very pointed in their philosophy that these sorts of things are to be used only as bait to get customers onboard - once onboard they'll be nudged and prodded into porting to Win32. I don't see MS today as being even half agile enough to turn that MO around, and if they don't, it's a useless road.

    Second - yes, they could throw IIS down the drain where it belongs and get serious about supporting Apache. Smart move? Undoubtedly. But again, one that goes completely against the grain of everything MS has ever stood for. Plus the customers that did drink the MS kool-aid and love IIS would be royally pissed about it, and linux or bsd would STILL be a better choice to run IIS on, so I'm not even sure this one would make sense for a sane company in MS' place.

    Third - MS has done everything in their power to mutilate and kill Java. They're completely commited to '.net' instead. So, again, while it might be a good idea to give it real support, I just can't see this company doing that.

    At best, they might decide to try to *appear* to be doing these things, but actually sabotaging themselves on the issues. Use the appearance as an argument to get customers, then tell the customers to move to Win32/IIS/'.net' as the solution to their problems once they're invested. THAT would be perfectly consistent with MS' MO, but unfortunately for them, that MO is pretty well known now, so not many are likely to be suckered like that.

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  12. Consider this. by kahrytan · · Score: 2, Insightful

    Has anyone stopped to consider that what hinders linux migration the most is the linux community itself and gaming industry?

      Linux community is often misorganized; programs and information is hard to find. Slashdots sister site, freshmeat, is hard to use. There is to many distributions available. The choices of distributions and programs are boundless to the point where it confuses the consumer. Confuse the consumer and it will run the other direction.

      Moving right along, it is also gaming industry that hinders Linux growth. The popular games like The Sims, Battlefield, Total Wars, Doom, and Madden 2k6 are not developed on Linux. WINE and Emulation software not the answer. It is only a temporary fix to the larger problem. Linux needs the game publishers and developers behind it.

    Linux community should stop bashing Windows or OSX and focus on it's own areas of concern.

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    1. Re:Consider this. by vadim_t · · Score: 2, Insightful

      What, you're saying the commercial industry is better organized? Ever tried to look for an uncommon product?

      Sure, common stuff is widely available in both kinds. Say, MS Office, OpenOffice, etc. Big products with big visibility, who everybody at least heard about, and which are easy to see somewhere.

      Now move into more confusing grounds. Let's say, I want a .NET component. Where can I find a say, good database bound grid control, which is cheap, stable, and has the (not many) features I need? This kind of thing is offered by several companies like say, Infragistics, but Infragistics makes one that can make webpages drop down from combo boxes!

      In these grounds, you won't quickly find what you need. Many are expensive, some are buggy, there are several companies that offer different versions of the same stuff, some of them are very overkill, some will turn out not to be enough... basically, once you start looking for something not so widely used, finding exactly what you need becomes very hard.

      In fact, I'd say that commercial products are at a disadvantage here. If I need to decide between BIND 8, BIND 9, djbdns and maradns, it's a matter of googling around, perhaps installing them, trying what works. Those are very public, it's easy to find DJB debating the merits of djbdns, source is available, bug reports can be checked in distributions.

      Here's a practical example: I recently built BIND 9 on Gentoo. Looking at the compilation process I noticed something: It builds more or less like this: "gcc -O2 [...] -c foo.c -o foo.o >/dev/null 2>&1". Meaning, it suppresses any warnings due the build process! Instant bad impression. But that's a very good thing to be able to see. Can I ever find about bad coding practices in a commercial product? Not very likely.

      Now take a proprietary component, like that data grid. Sure, I can get a demo version. But do I know that the company won't go bankrupt tomorrow? What if I pay thousands of $$$ and it turns out that late in the development process there's some unsolvable problem they refuse to fix? How about looking at the source to verify the quality? Some companies will sell you the source, but I don't have that much money to be able to pay for something that I might decide not to use after looking better at it!

  13. Nonsense. by Aldric · · Score: 2, Insightful

    A central open source project can become unimportant very quickly if they start making the wrong decisions. Look at xFree86 - x.org forked their codebase and the distros followed. The same would happen with Gnome and Mozilla if they went the wrong way... though Gnome users are quite clearly insane to start with. ;) (KDE user)

  14. Hope they nailed those chairs down tightly ... by amelith · · Score: 2, Insightful

    Increasingly Microsoft are becoming "just another vendor" and they seem to be ill-placed to adapt to this kind of change in the market. Their recent bemusement at the MA OpenDocument decision is a good case in point. Lecturing your customers on why they're wrong, and maybe a bit stupid, isn't something most companies would try to do.

    So now they want to be a Unix vendor? To push themselves into a market packed with Linux solutions and proprietary companies that survived the 80s Unix battles. The ones that allowed Windows NT to get a foothold in server rooms in the first place? Hmmmm. Yeah, that makes sense.

    They're probably going through the same pain as many of the other big companies who've seen technologies they thought they owned and dominated by right become commodities.

    I'm beginning to wonder if they can find a way to compete now. Without the sort of dirty tricks that everyone is becoming wise to that is.

    Ame

  15. Re:Why... by DrSkwid · · Score: 2, Insightful

    I wish I could, searching for it online is like searching for a needle in a haystack.

    --
    There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
  16. "Bubly GUI" != "ease of use" by WebCowboy · · Score: 2, Insightful

    It's not the bubbly that is appealing, it's the ease of use. WHy would I want to use a shell to configure a server?

    If you have to ask yourself that question then you don't have a lot of experience administering servers--or have only been tasked with administering a very small number of servers.

    GUIs make desktop computers easier to use. You don't want to mess around typing arcane commands to write a letter to your mum or balance a chequebook or play a game (hmm..brings back memories of the 1980s and typing LOAD"MYPGM",8,1:RUN" to use the computers at school). The needs addressed on a desktop are quite a bit different than those addressed by servers, and 90% of desktop users are not IT professionals--and (hopefully) all sysadmins are capable professionals.

    If you had to administer a large-ish system consisting of many servers the you'd realise how much of a hindrance a GUI can be on a server--and a poorly architected system such as Windows as it exists today makes the situation worse.

    * Firstly, using hardware resources to drive a rich GUI on servers that quite often are not even equipped with monitors seems a bit wasteful and pointless to me.

    * Second, GUI-based interfaces are just not scalable--they're engineered to operate on PERSONAL computers. Remote access to GUI-based servers is orders of magnitude more complex than command-line style systems--I'd take SSH over Terminal Services any day.

    * Also, once you know the command line doing shell scripts to automate administration tasks is easier, faster and more powerful--I don't know of a single GUI "wizard" that is faster or more powerful than VI and a bunch of text files...which brings me to another issue: when a GUI is the only option to configure your systems then you have to rely on a special application to get your job done. If that application breaks or is otherwise unavailable you are screwed. If for some reason I cannot use GConf on my Linux box I can revert to any text editor, whereas if I cannot use REGEDIT on Windows I have no other option (editing the BINARY registry data by hand is not a workable solution so some application to interpret it is required).

    To me, clinging to shells and texteditors, sometimes looks like an attempt to keep things mystical/magical/voodoo like just to make sure you get payed a smart buck to operate these servers.

    That stems from a lack of understanding. Most casual Windows users do not understand Regedit or any other system-admin tools even though they are completely graphical. To me (someone with a background in electronics desgin), pointing and clicking in some special sequence looks even more like "voodoo" than the command-line as it is so divorced from the underlying system that I can't be sure exactly what the computer is doing behind the scenes. People like me are sometimes uncomfortable when stuff like that is obscured.

    Unix types are like me--they are so accustomed to knowing what happens "under the hood" that they lose confidence in a system when the hood is welded shut and they have no way of confirming everything is right. That is the biggest challenge Windows has in winning converts from UNIX. It's like Microsoft is going to China and telling everyone they have to learn English, and when some of them compalin they are toald by Microsoft advocates that English is much easier than Chinese and you should support such "progress". What about "services for UNIX" you say? Well, that is like a "mostly" complete Chinese-to-English dictionary. Not only does it add to the cost of conversion--it is mostly intended to engourage migration away from the "old ways".

    Why should the administration of servers and adatabases remain behind in an evolving software world?

    Why should administrators have to contend with a one-size-fits-all user interface that serves every purpose at least marginally but serves no purpose particularly well? You are assuming a command-line is "less-evolved" but many would beg to differ. Some people