PSP Hits 10 Million Units

Gamasutra is reporting that Sony's PSP Handheld has hit 10 Million units shipped. From the article: "Broken down into regions, Asia (including Japan) has shipped 3 million units, North America 4.47 million, and Europe and other PAL regions 2.53 million. However, Sony's use of statistics for shipped units can be a little confusing to some, since these figures do vary significantly to the amount of units thus far sold in stores. Nonetheless, citing shipment numbers for consoles is common practice within the game industry, and is carried out by all three major console manufacturers."

Comments

YAWN

[OSS_ilation]

Sharp eyes will catch the fact that this is "shipped" sales, not PSP's sold. Sony's good at marketing, I'll give them that.

Shipped vs. sold

[Phisbut]

According to recent statements from Sony Computer Entertainment Europe, the PSP has sold "over a million units throughout the PAL territories"

and

As ever, figures for North America remain the most obscure, although recent estimates from The NPD Group put the figure at over 2 million units.

So they haven't sold 50% of what they shipped yet... meaning 10 million shipped, but less than 5 million sold.