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Xbox 360 'Must Sell Out' on Release Day

Posted by Zonk on

tlhIngan writes "According to a Norwegian retailer (as reported by Gizmodo), Microsoft's making some peculiar demands during the XBox 360 launch. In particular, each retailer is to get 20 XBox 360 consoles (6 core editions, and 14 premium editions). However, to get the full allocation, they have to ensure they will sell out on the day of release (December 2nd over there)! Plus, each console must leave the store with at *least* two games each. Is Microsoft marketing like the beanie babies again - using 'Sold Out!' as a way to hype the popularity of their machine? It may appear to be, since Microsoft recently slowed down production of the XBox 360 as well."

3 of 132 comments (clear)

  1. Possible reason by theantipop · · Score: 5, Insightful

    Another possible reason they are doing this is that they want to get the machines only in the hands of the hardcore gamers and Xbox fans. Doing so will generate a lot of positive buzz. Along with the beanie baby type marketing mentioned, it could result in a huge second push of sales. That seems a bit far-fetched and conspiracy like, but you never know when it comes to MS marketing.

  2. At least two games? by KDR_11k · · Score: 5, Funny

    Plus, each console must leave the store with at *least* two games each.

    A thief grabs an Xbox 360, tries to run away. Security holds him. "Sorry mister, but I'm not allowed to let anyone leave with an XBox 360 and less than two games for it!"

    --
    Justice is the sheep getting arrested while an impartial judge declares the vote void.
  3. Re:Bundles. by PhoenixOne · · Score: 5, Funny

    Am I the only one that got excited reading this? Microsoft expects to have at least two games ready by launch!!!

    --
    Spell cheek you've failed me four the last thyme!