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How Bad Will The 360 Shortage Be?

Posted by Zonk on from the artificial-scarcity dept.

shrouded writes "Rumors have been growing the last few days about hardware shortages for the launch of Microsoft's new video game console this month. No one is speaking about it officially, but off behind-the-scenes whispering makes it sound like initial supplies won't even cover people who have pre-paid for their machines. eToychest spent the weekend asking retailers what they anticipate for the Nov. 22 release date, and its not pretty."

3 of 95 comments (clear)

  1. Interesting by Shmoe · · Score: 3, Informative

    It's amusing this article came up today

    EB called me 3 weeks ago, told me I was in the first shipment. All good.

    Today, get a call stating that I am number 25 of the first shipment and they're only recieving 18 units. They won't guarantee me a 360 before christmas either. (To their credit they said it was very likely, but they hesitated to use the word guarantee.)

    Crappy. Good work MS. Bah Humbug.

  2. XBOX Three Sucksty. by Vinnster · · Score: 3, Informative

    MS really does have some genious marketers.

    1. Keep supply low, restricting sales to fanboys on initial launch
    2. Fanboys talk it up. m@N! my 360 is s0 1337! j00 g0tta g3t 1!
    3. Profit.
    Genius. Bravo, Microsoft.

    I played it at Wal-Mart for as long as I could bear it - 25 minutes, 3 games. How on earth are people lining up to pay USD $350+ for little more than an original xbox? I mean seriously... I swear I was playing at less than 1024x768 resolution.. oh wait. I WAS!

    There is no discernable difference between the xbox 1, and the xbox 1.5, besides the resolution, and if you don't have the TV for it, what's the point? Think HD is _that_ exciting? fine. You shell out the bucks for the Suxty AND the 50-inch+ TV...

    I'll spend the $400 on my computer long before the 360.

    --Vin

    --
    It's not the fall that kills you, it's the sudden stop at the end.
  3. There will be no *real* shortage. by Thatto · · Score: 5, Informative

    Let me preface this by saying I'm not a console gamer. I had PONG and an atari 2600 when they came out. Since, I have found the console gaming experience lacking. Ok, Halo and Halo2 are badass, but hardly worth the cost of the Xbox and assorted other accessories... Maybe I outgrew them...

    I have been reading and hearing about the 360 for a while. The hardware seems impressive. I can see a lot of potential for impressive physics, good graphics, and complex models. By and large, it seems the magic spell that Microsoft's PR department is casting is working. Gamers are abuzz with speculation and news of the 360.

    There will be no shortage.

    I worked at Best Buy when the PS2 was released, and I remember the same rumors of ps2 shortages. People were standing in line the night before. Families split up and stood in lines at different retailers around town. There was genuine concern that demand would not be met. My store had 80 to give out for opening day. Management told the prods (sales reps, product specialists.. whatever) that they were not to sell a ps2 without at *least* an extra controller, and a PRP (Product Replacement Plan). Best Buy is incredibly numbers oriented. Its not enough to sell a box, you have to sell a box "with cheese" i.e. with the higher profit items cables, controllers, PRP. Why else would a Prod recommend a "Monster Cable" surge supressor to ward off dead pixels? BTW Monster Cable costs about 25% of retail price. But I digress.....

    My point is that the shortage was artificial... Every store got an allotment of PS2s (80), and the next truck had more (for us, 130). People were so relieved that they got a PS2 opening day, that they coughed up the dough for all of the extra crap that they were told they *needed*.

    Maybe I am wrong. Time will tell.