IBM Announces "Blog-Spotting" Software
notesdude writes to tell us InternetNews is reporting that IBM has announced new "Blog-Spotting" software that will allow the monitoring of blogs, wikis, news feeds, consumer review sites, newsgroups, and other community-generated content. From the article: "People can share and spread opinions faster than ever before and that's accelerated the impact of public opinion on businesses"
If you can spot it, you can spam it.
i.e Ikea uses Blogspotter (or it's open-source alternative Spogblotter), finds any blog that mentions Ikea, and likkity-split everyone who visits these blogs can read about the best deals on ottoman's "only at Ikea SATURDAY SATURDAY SATURDAY".