A Tool to Tally Podcast Listeners

Carl Bialik writes "The company Audible is making an effort to measure podcast audience, which could make the audio shows more attractive to advertisers. From the article: 'Currently in podcasts, "there's no measurability," says Matt Feinberg, a senior vice president for radio at Publicis Groupe SA's ZenithOptimedia. Advertisers have no idea if people are actually listening to podcasts, or if they're just downloading them and never playing them back, so there's no guidance for pricing the accompanying ads. "Prices -- people have been making them up," he says.' The service will cost podcasters: 'The company will charge three cents per downloaded podcast to report whether a downloader listened, and for how long. Audible will also offer tools that will stop the podcast from being emailed to others. It will charge five cents per download to track listening and attach the access restrictions. For half a cent per download, Audible will insert an ad relevant to the podcast.'"

Comments

potcast

[msbsod]

Nobody pays me for my casting when I sit on the pot, why should I pay for this you know what.