A Tool to Tally Podcast Listeners

Carl Bialik writes "The company Audible is making an effort to measure podcast audience, which could make the audio shows more attractive to advertisers. From the article: 'Currently in podcasts, "there's no measurability," says Matt Feinberg, a senior vice president for radio at Publicis Groupe SA's ZenithOptimedia. Advertisers have no idea if people are actually listening to podcasts, or if they're just downloading them and never playing them back, so there's no guidance for pricing the accompanying ads. "Prices -- people have been making them up," he says.' The service will cost podcasters: 'The company will charge three cents per downloaded podcast to report whether a downloader listened, and for how long. Audible will also offer tools that will stop the podcast from being emailed to others. It will charge five cents per download to track listening and attach the access restrictions. For half a cent per download, Audible will insert an ad relevant to the podcast.'"

Comments

As a great dead man said...

[Phlog]

Reminds me of Bill Hicks. "Oh, God! Please stop turning everything into dollar signs."

Re:As a great dead man said...

[discogravy]

oooh....the common sense dollar! that's a big market!

Re:And for zero cents,

[Jason Earl]

Exactly. Podcast producers already have a far better idea as to what their listener base is doing than radio broadcasters.

gaa

[Anonymous Coward]

man it is getting bad so far about the only things they dont make you pay for is breathing and death, man its getting bad

seems like me raido shows i like are now more adverts that chat

Re:And for zero cents,

[Lord_Dweomer]

No kidding. So let me get this straight...they want to DRM the podcast which INCONVENIENCES ME.....so they can measure my listening so people will be more eager to insert ads into the podcast which INCONVENIENCES ME. So where is the benefit to me, the listener?