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Flushing the Net Down the Tubes
netcetra writes "From a post by on CircleID by Phillip J. Windley: 'Doc Searls has written a brilliant piece framing the battle for the Net at Linux Journal. ... if you take the time to read just one essay on the Net and the politics surround it this year, read this one.' Quote from Doc himself: 'This is a long essay. There is, however, no limit to how long I could have made it. The subjects covered here are no less enormous than the Net and its future. Even optimists agree that the Net's future as a free and open environment for business and culture is facing many threats. We can't begin to cover them all or cover all the ways we can fight them. I believe, however, that there is one sure way to fight all of these threats at once, and without doing it the bad guys will win. That's what this essay is about.' Also see additional background on the piece on Doc Searls blog."
Saving the Net: How to Keep the Carriers from Flushing the Net Down the Tubes
By Doc Searls on Wed, 2005-11-16 02:00. Industry News
We're hearing tales of two scenarios--one pessimistic, one optimistic--for the future of the Net. If the paranoids are right, the Net's toast. If they're not, it will be because we fought to save it, perhaps in a new way we haven't talked about before. Davids, meet your Goliaths.
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This is a long essay. There is, however, no limit to how long I could have made it. The subjects covered here are no less enormous than the Net and its future. Even optimists agree that the Net's future as a free and open environment for business and culture is facing many threats. We can't begin to cover them all or cover all the ways we can fight them. I believe, however, that there is one sure way to fight all of these threats at once, and without doing it the bad guys will win. That's what this essay is about.
Here's a brief outline of the article. If you want to go straight to the solution, skip to the third section:
Scenario I: The Carriers Win
Scenario II: The Public Workaround
Scenario III: Fight with Words and Not Just Deeds
-
Scenario I: The Carriers Win
Be afraid. Be very afraid. --Kevin Werbach.
Are you ready to see the Net privatized from the bottom to the top? Are you ready to see the Net's free and open marketplace sucked into a pit of pipes built and fitted by the phone and cable companies and run according to rules lobbied by the carrier and content industries?
Do you believe a free and open market should be "Your choice of walled garden" or "Your choice of silo"? That's what the big carrier and content companies believe. That's why they're getting ready to fence off the frontiers.
And we're not stopping it.
With the purchase and re-animation of AT&T's remains, the collection of former Baby Bells called SBC will become the largest communications company in the US--the new Ma Bell. Verizon, comprised of the old GTE plus MCI and the Baby Bells SBC didn't grab, is the new Pa Bell. That's one side of the battlefield, called The Regulatory Environment. Across the battlefield from Ma and Pa Bell are the cable and entertainment giants: Comcast, Cox, TimeWarner and so on. Covering the battle are the business and tech media, which love a good fight.
The problem is that all of these battling companies--plus the regulators--hate the Net.
Maybe hate is too strong of a word. The thing is, they're hostile to it, because they don't get it. Worse, they only get it in one very literal way. See, to the carriers and their regulators, the Net isn't a world, a frontier, a marketplace or a commons. To them, the Net is a collection of pipes. Their goal is to beat the other pipe-owners. To do that, they want to sell access and charge for traffic.
There's nothing wrong with being in the bandwidth business, of course. But some of these big boys want to go farther with it. They don't see themselves as a public utility selling a pure base-level service, such as water or electricity (which is what they are, by the way, in respect to the Net). They see themselves as a source of many additional value-adds, inside the pipes. They see opportunities to sell solutions to industries that rely on the Net--especially their natural partner, the content industry.
They see a problem with freeloaders. On the tall end of the power curve, those 'loaders are AOL, Google, Microsoft, Yahoo and other large sources of the container cargo we call "content". Out on the long tail, the freeloaders are you and me. The big 'loaders have been getting a free ride for too long and are going to need to pay. The Information Highway isn't the freaking interstate. It's a system of private roads that needs to start charging tolls. As for the small 'loaders, it hardly matters that they're a boundless source of invention, innovation, vitality and new business. To the carriers, we're all still just "consumers". And we always will be.
"P
Saving the Net: How to Keep the Carriers from Flushing the Net Down the Tubes
By Doc Searls on Wed, 2005-11-16 02:00. Industry News
We're hearing tales of two scenarios--one pessimistic, one optimistic--for the future of the Net. If the paranoids are right, the Net's toast. If they're not, it will be because we fought to save it, perhaps in a new way we haven't talked about before. Davids, meet your Goliaths.
This is a long essay. There is, however, no limit to how long I could have made it. The subjects covered here are no less enormous than the Net and its future. Even optimists agree that the Net's future as a free and open environment for business and culture is facing many threats. We can't begin to cover them all or cover all the ways we can fight them. I believe, however, that there is one sure way to fight all of these threats at once, and without doing it the bad guys will win. That's what this essay is about.
Here's a brief outline of the article. If you want to go straight to the solution, skip to the third section:
*
Scenario I: The Carriers Win
*
Scenario II: The Public Workaround
*
Scenario III: Fight with Words and Not Just Deeds
Scenario I: The Carriers Win
Be afraid. Be very afraid. --Kevin Werbach.
Are you ready to see the Net privatized from the bottom to the top? Are you ready to see the Net's free and open marketplace sucked into a pit of pipes built and fitted by the phone and cable companies and run according to rules lobbied by the carrier and content industries?
Do you believe a free and open market should be "Your choice of walled garden" or "Your choice of silo"? That's what the big carrier and content companies believe. That's why they're getting ready to fence off the frontiers.
And we're not stopping it.
With the purchase and re-animation of AT&T's remains, the collection of former Baby Bells called SBC will become the largest communications company in the US--the new Ma Bell. Verizon, comprised of the old GTE plus MCI and the Baby Bells SBC didn't grab, is the new Pa Bell. That's one side of the battlefield, called The Regulatory Environment. Across the battlefield from Ma and Pa Bell are the cable and entertainment giants: Comcast, Cox, TimeWarner and so on. Covering the battle are the business and tech media, which love a good fight.
The problem is that all of these battling companies--plus the regulators--hate the Net.
Maybe hate is too strong of a word. The thing is, they're hostile to it, because they don't get it. Worse, they only get it in one very literal way. See, to the carriers and their regulators, the Net isn't a world, a frontier, a marketplace or a commons. To them, the Net is a collection of pipes. Their goal is to beat the other pipe-owners. To do that, they want to sell access and charge for traffic.
There's nothing wrong with being in the bandwidth business, of course. But some of these big boys want to go farther with it. They don't see themselves as a public utility selling a pure base-level service, such as water or electricity (which is what they are, by the way, in respect to the Net). They see themselves as a source of many additional value-adds, inside the pipes. They see opportunities to sell solutions to industries that rely on the Net--especially their natural partner, the content industry.
They see a problem with freeloaders. On the tall end of the power curve, those 'loaders are AOL, Google, Microsoft, Yahoo and other large sources of the container cargo we call "content". Out on the long tail, the freeloaders are you and me. The big 'loaders have been getting a free ride for too long and are going to need to pay. The Information Highway isn't the freaking interstate. It's a system of private roads that needs to start char
I've read Doc Searls for a few years in Linux Journal and occasional web articles and I always come away asking myself "what is he talking about?" His articles refer to other articles or weblogs and to converstaions with other people (who have always been friends of his for years) and he writes about the conversations they have, or some address he has given at some conference that I have never heard of, and they all seem to know what the everyone else one is talking about. But to me it might as well be two people talking in Klingon to each other.
Do they all really know what they are on about or are all these clued up people afraid to admit to each other that they don't understand what's going on.
I hear a couple of phrases like "Markets are conversations" which I can can parse but not comprehend, lots of "hip" phrases like "The Cluetrain Manifesto" but what does it all have to do with the price of sliced bread, to use a British idiom, or put it another way what does it have to do with me doing things like wasting time on Slashdot or buying books on Amazon.
Can anyone please translate what he says into normal english?
No but, yeah but, no but...