NBC To Offer On-Demand Movies Via P2P
RX8 writes "NBC Universal has signed a deal with Wurld Media to make some of their movies available for download via a secure P2P network in 2006. There hasn't been a price released yet, but the movies include what you would get on their existing video-on-demand and pay services plus around 100 older movie titles. Once the material is downloaded, users can only view it for up to 24 hours before it expires."
Nothing for you to see here. Please move along.
:( HELP!!!!
Oh no, my Slashdot P2P trial has expired!
NBC...I have a phone call for you.
The year 2000 is calling, and wants its idea back.
[I can picture a world without war, without hate. I can picture us attacking that world, because they'd never expect it]
If it expires, I won't be buying it.
Entertainment is to be done at my leisure. I choose the terms, not you.
Simple as that.
The 24 hours part is bad news, not because I'd like to keep the movies but because it means that it will only available to Windows.
Once the material is downloaded, users can only view it for up to 24 hours before it expires.
And they can only spend my money for 24h before the payment expires, ok?
You can't take the sky from me...
My 20 year old Toshiba VCR is looking better and better every day. I have yet to find anything it could not record when using the analog video/audio jack feeds....
I rarely read replies, it's my opinion and if you thought about your opinion a little more, I'm OK with that.
"...users can only view it for up to 24 hours before it expires."
I was expecting to read "explodes" rather than "expires". I'm glad I was wrong.
But now I worry that by posting this I might give them ideas.
All rites reversed 2010
Why not their television programming?
If they posted the programming with advertisements intact, eventually they may be able to ask more for advertising, or treat it as a separate advertising space altogether. Plus, the torrents for their shows are going to be out there anyway. This way there is an official torrent that most people are going to want because: they can expect a certain level of quality and there is no risk to them. AND it also increases awareness and availability of their show.
Heck, if they did this I might even watch some of their shows.
You think that the only killer feature of P2P networks is free content? My friend, you miss something, I think.
True P2P networks offer tremendous bandwidth efficiency for the distributors of content, which is especially important when you're delivering large content (like, say movies and other media). Think of how quickly Bittorrent downloads of Linux distros took off--it made it so much easier for gazillions of people to get a brand-new release at the same time. No more waiting a week for the Debian FTP servers to be pingable again.
Plus, the distributor saves money on bandwidth charges, since many of the users will get the content from each other instead of the central servers. Whether this in turn increases the costs of the users remains to be seen, but it probably won't affect their connectivity bills much more than using open P2P networks to get stuff on their own.
Everyone seems to be griping about the time limit. I know it goes squarely against the DRM-hating /. masses, but not only is it valid but people will buy into it.
They've already been doing it for years with movies On Demand, now you can do the same thing on your computer. There are time limits for On Demand and Blockbuster, now it's the limit for your authorized download.
Big whoop. Just because it gets downloaded to your computer doesn't mean you have the right to watch it as many times as you want, as often as you want, for the rest of your life.
Get over it already.
24 hours? Is that from the point of purchase, or the point of completed download? Because if the movie is of a quality worth paying for, that's a significant difference for a lot of users.
Besides, that's an awfully short period of usage. Why would anyone do that versus renting the movie? It would have to be very cheap. What about the ability to pause the movie, or watch it more than once? Is this going to be like those failed one-viewing DVDs that came out a while ago?
You say you got a real solution
Well, you know
We'd all love to see the plan
(The Beatles)
On the other hand, if you are willing to offer movies and programs in an unencumbered format (DiVX, MPEG, QuickTime, Ogg Theora, whatever) with no usage restrictions, and no special download clients required, then I'd be very willing to consider as much as $3.00 per show/program downloaded. I'd especially be interested in the old NBC Mystery Movies from the 1970's, including McCloud, Columbo, and McMillan and Wife.
Please correct your offerings accordingly.
Schwab
Editor, A1-AAA AmeriCaptions
No, that's not the point of my post at all. I wasn't addressing the usefulness of a p2p network in this case - rather on the limited usefulness of the content itself.
There are a few separate issues with how they want to roll this out, and they all revolve around DRM.
1) The limited lifespan. Most people can deal with this, since as someone else mentioned the "On Demand" services and Blockbuster effectively limit the time you're allowed to enjoy the content.
2) Attaching DRM to the content means there is a lack of an open standard. I can't very well write a viewer for the content myself, and any attempt to do so would result in angry lawyers contacting me. While the average user doesn't need to be able to author their own viewing application, it means that the developers who write software for operating systems other than ones from Microsoft or Apple can't either, so everyone else loses too.
These don't seem like big issues to the average home user, but the fact is that most people who are downloading TV shows or movies now aren't average home users. Why would these users give up the freedom and functionality they have now, and pay for the privledge of doing so? This deployment isn't going to meet their demands, and thus the use of unauthorized p2p networks to distribute the content in a format more palatable for those users will continue.