Slashdot Mirror


How Text Ads Tamed Ads on the Wild, Wild Web

securitas writes "In Sunday's New York Times, Randall Stross writes about How Google Tamed Ads on the Wild, Wild Web and how it is largely responsible for the demise of the odious pop-under ad. From the article: "Without intending to do so, the company set in motion multilateral disarmament by telling its first advertisers in 2000: text only, please. No banner ads, no images, no animation.... Google introduced these ads at the very moment when X10 ads were strewn like chewed gum on every square of sidewalk. X10's pop-unders were accepted at mainstream sites run by companies including Microsoft, Yahoo and The New York Times." Remember that "in mid-2001, X10's company Web site was the fourth-most visited" on the Web. Thank you, Google." I'd actually argue that while the text ads had something to do with it, the massive growth in pop-up/under blockers made as much of a difference, if not even more.

12 of 278 comments (clear)

  1. Re:The Google-fication of the facts by xoip · · Score: 3, Funny

    There was one at our office that was glued to the back of a lego robot and used as an attempt to demonstrate wireless video to investors...company now dead :)

  2. Text ads work by $RANDOMLUSER · · Score: 5, Funny
    And these text ads are oh-so-effective. Entering "fusion reactors" on Google gets a sponsored link

    Fusion Reactors
    Looking for Fusion Reactors?
    Find exactly what you want today
    www.eBay.com

    --
    No folly is more costly than the folly of intolerant idealism. - Winston Churchill
    1. Re:Text ads work by AEton · · Score: 4, Funny

      If you ask me, it's all been downhill lately. They used to be a lot better.

      --
      We recently had heard in the office over one of the Yellow Machine that's made by Anthology Solutions.
  3. Re:The Google-fication of the facts by BushCheney08 · · Score: 2, Funny

    Gee, I wonder if the company's failure had anything to do with using a Lego robot in your investor pitch...Don't get me wrong, I personally would've loved it. Then again, I'm not the type of guy who has money to give to cool projects...

    --
    Be a real patriot: Question authority. Think for yourself. Formulate your own conclusions.
  4. Re:X10 ad museum by Loc_Dawg · · Score: 5, Funny

    That reminds me of a fake SA page from a few years ago!

    --
    _signature creation failed.
  5. Kompressor by parasonic · · Score: 2, Funny

    This brings back some fond memories of a song that I once heard by Kompressor about the said X10 popups...

    girl is naked, take a movie
    girl is looking, picture cutie
    you buy thing from pop up banner
    you get wallet, purchase camera

    we must destroy x10, we must destroy all internet ads
    we must destroy x10, we must destroy all internet ads

    window pop up on the screen
    taking control of my machine
    making all internet user insane
    x10 profit goes down the drain

    girl is naked, take a movie
    girl is looking, picture cutie
    you buy thing from pop up banner
    you get wallet, purchase camera

    we must destroy x10, we must destroy all internet ads
    we must destroy x10, we must destroy all internet ads

    the economy failing is x10 fault
    popping up window is computer assault
    window popup again and again
    only solution is crush x10

    we must destroy x10, we must destroy all internet ads
    we must destroy x10, we must destroy all internet ads
    we must destroy x10, we must destroy all internet ads
    we must destroy x10, we must destroy all internet ads

  6. Re:X10 ad museum by Hatta · · Score: 4, Funny

    You misspelled ad nauseum.

    --
    Give me Classic Slashdot or give me death!
  7. Re:Capitalism at work? by ScottSCY · · Score: 2, Funny

    Right on. Intrusive advertising makes me a lot less likely to a) buy the product or even b) return to the website that had the intrusive ad. I had been using GAIM and just for kicks I decided to download the new version of AIM the other day to see if they had actually added anything useful to it. Well, to make a short story shorter, they hadn't. Even worse, while chatting with a friend, harry potter flew out of my buddy list on a broomstick. Scared the shit out of me. I quickly closed AIM and reopened GAIM.

  8. Re:X10 ad museum - disappointed with product by borkus · · Score: 4, Funny

    I got several of those cameras and was disappointed with the results. Apparently, bikini clad women were not lounging around my house when I was away at work. If they had been, I would have asked them to do a litle vacuuming.

  9. Obligatory Aqua Teen Reference by Anonymous Coward · · Score: 4, Funny

    http://www.yzzerdd.com/

    Wwwyzzerdd. Three ws, two zs, and two ds.

  10. Re:X10 ad museum by czarangelus · · Score: 5, Funny

    What frightens me is the bottom ad on that page. It's advertising a hidden camera for "security in your kids' playroom" with a picture of an older girl with noticably hard nipples. What are these people trying to tell us?

    --
    When a true genius appears, you can know him by this sign: that all the dunces are in a confederacy against him.
  11. Re:Not just Google by FooAtWFU · · Score: 2, Funny

    You need a camera to spy on your wife in the shower? I think most happy couples can just use eyeballs....

    --
    The World Wide Web is dying. Soon, we shall have only the Internet.