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How Text Ads Tamed Ads on the Wild, Wild Web

securitas writes "In Sunday's New York Times, Randall Stross writes about How Google Tamed Ads on the Wild, Wild Web and how it is largely responsible for the demise of the odious pop-under ad. From the article: "Without intending to do so, the company set in motion multilateral disarmament by telling its first advertisers in 2000: text only, please. No banner ads, no images, no animation.... Google introduced these ads at the very moment when X10 ads were strewn like chewed gum on every square of sidewalk. X10's pop-unders were accepted at mainstream sites run by companies including Microsoft, Yahoo and The New York Times." Remember that "in mid-2001, X10's company Web site was the fourth-most visited" on the Web. Thank you, Google." I'd actually argue that while the text ads had something to do with it, the massive growth in pop-up/under blockers made as much of a difference, if not even more.

6 of 278 comments (clear)

  1. I'd Actually by JustinCEO · · Score: 0, Offtopic

    I'd actually that while the text ads had something to do with it, the massive growth in pop-up/under blockers made a large difference as well.

    He might ADD, too.

  2. I can't read, by ViaNRG · · Score: -1, Offtopic

    You insensitive clod!

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    Progress isn't made by early risers. It's made by lazy men trying to find easier ways to do something. -Heinlein
  3. X10 Ads are Bad?!?! by putko · · Score: -1, Offtopic

    You think X10 ads are bad? How about those horrific porn banners. Warning: link contains some awful porn banners, with cynical comments like:


    Yes! Yes! Porn for the whole goddamn family! Porn for mommy, porn for daddy, even porn for little Sally and little Billy. The sad thing is, even this site says you must be over 18 to enter. If it wasn't for this little bit of false advertising, this would be the greatest porn ad ever.

    This is awful. What kind of inhuman slime continues to have sex with a girl even after she goes into epileptic shock? Truly one of the more sickening fetishes I've encountered. If you play music while watching this banner, her twitching almost seems to be rhythmic.

    I love how he's crossing his arms, effectively communicating just how smug he is over his new endowment. But I somehow doubt that's "100% Natural". And no girl is going to let me get within 100 feet of her with that thing. Plus, shopping for pants is hard enough as it is.

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    http://www.thebricktestament.com/the_law/when_to_s tone_your_children/dt21_18a.html
  4. Im so Ronery.... by digitaldc · · Score: 0, Offtopic

    Kim Jung Il has been seen on eBay alot recently, he just bid on a new reactor for his WMD collection.

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    He who knows best knows how little he knows. - Thomas Jefferson
  5. Re:Crazy pop-up/under ad blitz is alive and well.. by httpamphibio.us · · Score: 1, Offtopic

    I'm a performance artist... professional wrestling has very very strong ties (not necessarily overt, but certainly implied) to performance art. Most things in performance art that have been lauded as influential and important took place in professional wrestling decades before they took place in the art world.

    I've gotten a substantial grant to research this and it will eventually be compiled in book form to be published by a major Boston area university. As much as I'm a "homo" and love to "suck a dick" I'm doing what I believe will be fairly important research in a historical context.

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    sig.