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Barenaked USB Drive
CryptoKnight writes "The Barenaked Ladies are releasing their next album via a reusable 128 MB USB flash drive. From the Seattle Post-Intelligencer article: 'Rather than distribute via CD, DVD or download, the Barenaked Ladies are making their newest selection of songs, videos and exclusive material available on a USB flash drive. Nettwerk Music Group is releasing Barenaked on a Stick beginning today, says the Hollywood Reporter. It plays on PCs, Macs and any other audio product with a USB port -- like some car stereos -- and costs $30.'"
I'd buy this thing...
$30 for some songs?!?
Girlfriend: Hey, what do you have on that flash drive?
You: Barenaked ladies...why?
SLAP!
They're charging $30 for an album with compressed audio? No thanks.
No, they're charging $25 for a USB memory card and including a double album of compressed audio for $5.
Barenaked has always been a great band that does things a little different.
In this case the sum of the parts is greater than the items. Sure the music can be delivered cheaper and a memory stick is cheap. But the willingness to try something a little bit different just to see what happens is worth some applause.
By the way, these guys produce good music. They are worthy of support.
Think of it. With this device you can keep 128MB of raw data under there.
Hah! I just made you say underwear!
Free Conference Call -- No Spam, High Quality
Everyones complaining about the price, and yet no one is happy that mainstream bands are staring to use technology in a cool way. Also, if yourtoo lazy to RTFA.... "This 128 reusable drive contains 29 songs, including the band's 2004 "Barenaked for the Holidays" album, in MP3 format along with live tracks, in-concert spoken quips, album art, photos, videos and more."
Yay, I have a sig.
*Police Chief Wiggum pulls out a cassette tape*
Lisa: Hootie and the Blowfish?
Wiggum: It's cheaper than blank tape.
Etiquette is etiquette. He kills his mother but he can't wear grey trousers.
This is interesting to me because I think it's a glimpse of music distribution in the near future. No, I don't mean that USB sticks will be the medium of choice in the near future, I mean that music will be released *without* CDs or even DVDs. There's a certain camp of DRM apologists who say, "but I can always just buy the CD and rip the songs myself if I don't want the DRM from the iTunes music store/Napster/whatever, therefore the DRM on those services is OK." Those people don't seem to understand that in a time when CDs are painfully hard for music companies to control (just ask Sony), their sales are plummetting, and iTMS has shown that people are willing to buy DRM-infected music online in large numbers, the days of getting new releases on CD are numbered. If I were a music exec (eew, slimy!), I would be just itching for the day I could do a full-DRM release without releasing CDs at all.
By the way, I *do* understand that in TFA the tracks are unencumbered MP3, but my point is about the limited future for CD distribution. No slight against BNL is intended, though I'm not thrilled that they're only distributing lossy encodings.
-DA
Oh, and by the way, here are a few stores where you can buy unencumbered music electronically:
www.magnatune.com (lossless even!)
www.bleep.com (lots of great electronica, including Boards of Canada)
The Barenaked Ladies publicists/marketing cooked up a winner here. The truth is that none of us, bar some small minority care about BNL, but it made it to the front page of slashdot. This is called a Press Hit. Their publicists are getting a fat check on this one.
We seem to enjoy missing the point, so we start arguing about whether other bands will follow. I will put this in for kicks:
Some might, but upping the distribution costs that much is not profitable long term since consumers wont pay $30 for the same thing everytime.
2*31*37*263
The Barenaked ladies have always been at the forefront of using tech to get their music out there.
I've bought their last three CD's online (including a solo project by Steven Page) with great ease and little expense. The last two were available in flac format so no lossless problems there. They even came with all the album artwork and lyric sheet info available in PDF format.
When 'Maroon' was released they were one of the first bands to provide dummy versions of the song on file sharing networks. (You could download a 40 meg uncompressed file where the song started up but then to band members came on and started shilling their CD in a good natured way over the top of the tunes)
When 'Everything to Everyone' was released a few years ago, I recall trying to get a copy of it from a file sharing network because here in Australia I couldn't get my hands on the CD for months. They flooded the network with all the tracks from the new album without the vocal tracks, so I had to wait. Now, because of their embracement of selling on the web, I don't have to.
Considering that you have broadband, you get the content faster and without the physical waist.
That's weird, having broadband and fast content have increased my physical waist.
All available data suggest that regardless of any of this, the sun will still come up tomorrow.
Barenaked Ladies' previous album Maroon contains 12 tracks at about 47 minutes of music. I ripped the CD to MP3s with a bitrate of 192Kbps resulting in about 65MB. That's just over half the available space on a 128MB USB drive.
Just for the sake of argument (this is Slashdot after all) let's say that they release an even bigger album on the USB drive--a full hour of music. That gives us:
That is not bad at all. Considering that 192Kbps is very good quality and 256Kbps is considered to be at least CD quality audio (there should be no noticeable artifacts even to the most astute listener), this sounds like a good deal.
If I were to guess, I'd bet they encode the files with a constant bitrate of 256Kbps. Using this bitrate they could fit about 65 minutes of music on the 128MB USB drive.
"What do you despise? By this are you truly known." --Princess Irulan, Manual of Muad'Dib
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> As a side note, why do audio discussions bring out the vitrol in people?
I'll (probably foolishly) assume this is a serious question.
Audio "wars" happen for a variety of reasons, but mainly because it's in the interests of so many people to "stretch the truth" about sound.
From the makers and sellers of audio equipment (500 watts per channel!!!!) to the goldenears who run mastering studios (gotta have NS1s, dude, anything else is, like, seriously shit) to amateurs who want to justify the fact that they paid $70 for 7 cents worth of copper cable (most of the quality loss comes betweent the amp and the speaker, you know).
All those people -- the first two categories, you'll notice, could be referred to as "audio professionals" -- are lying, or at the very least being very casual with the truth in an effort to either sell more product, book more business, or not seem like a schmuck.
Your original post, and your confusion about what "compression" actually means wrt mastering techniques is a classic example of a classic misunderstanding that's been banging around in pro-audio circles for a long, long time, and has its origin in the "tape wars" of the 1960s. That war was started by the proponents of the two different ways of aligning the magnetic bits on a section of tape.... needless to say both ways worked, but there were two competing sales teams at work.
The article you linked to suffers from a combination of diseases: the "good old days" virus combined with a heavy dose of the "misunderstanding basic physical principles" 'flu. Someone else, in other words, wanting to sound like an "expert" on sound so they can "we don't do that shit here" in their sales pitch and grab a few more customers.
Please, don't think I expect you to believe me! I only worked fixing the computers in one of the world's top mastering studios for 4 years, and kept my ears open, so what the f*** do I know? You gotta bi-wire _everything_ dude, it's the only way...