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Firefox Plans Mass Marketing Drive

Ivan Mark writes "Christopher Beard, the VP of products at Mozilla Corporation, told ZDNet UK on Monday that there is a 'strong likelihood' that Firefox 1.5, the next major version of the open source browser, will be released on 29 November. Beard said they are planning a 'big marketing push.' 'You will have real people telling you about Firefox's features-- what's cool and great,' said Beard. 'People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location.'"

10 of 304 comments (clear)

  1. mmm...tasty by Connie_Lingus · · Score: 3, Funny

    Genetically-modified viral marketing...tastes great with chicken!

    --
    never bring a twinkie to a food fight.
  2. Re:Might be good for film students by Anonymous Coward · · Score: 5, Funny

    Also a good opportunity for aspiring models. "Firefox is the open-source, standards-compliant web browser for everybody. With automatic pop-up blocking and enhanced privacy features, Firefox lets you take back the Internet. Plus, look at my tits."

  3. A Chance for More Mischief by dancingmad · · Score: 2, Funny

    'People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location.'"

    Expose + Goatse, here I come!

    --
    "There is no time, sir, at which ties do not matter," Jeeves, (Jeeves and the Impending Doom)
  4. Re:Might be good for film students by dwandy · · Score: 4, Funny
    Prizes for the best videos will be awarded at the end of the campaign.

    Free copies of the browser?

    ...err, wait a sec...

    --
    If you think imaginary property and real property are the same, when does your house become public domain?
  5. Re:Version 1.5 by WillerZ · · Score: 1, Funny

    I just hope they can maintain this momentum going forward. They need to look for cross-brand synergies in order to deliver on their key objectives.

    --
    I guess today is a passable day to die.
  6. Re:Version 1.5 by 16384 · · Score: 5, Funny
    At Mozilla Corporation, we understand how to unleash virtually. Think innovative, cutting-edge. Our feature set is unparalleled, but our turn-key re-sizing management and newbie-proof use is invariably considered a remarkable achievement. Think mega-cyber-killer. Our feature set is second to none, but our real-time action-items and easy configuration is frequently considered an amazing achievement. We will cultivate the capability of user communities to repurpose. Do you have a game plan to become proactive? If you morph virally, you may have to implement ultra-mega-intuitively. We think we know that it is better to streamline perfectly than to engineer micro-perfectly. If you maximize virally, you may have to engage virtually.

    Mozilla Corporation has revamped the concept of web services. We pride ourselves not only on our feature set, but our newbie-proof administration and user-proof use. The micro-CAE factor is web-enabled. If you architect intra-vertically, you may have to transition super-super-macro-nano-extensibly. What does it really mean to seize "wirelessly"? If all of this may seem dumbfounding to you, that's because it is! The project management factor is interactive. Do you have a plan of action to become innovative? Do you have a plan of action to become blog-based? We always redefine customer-directed branding. That is an amazing achievement when you consider the current fiscal year's cycle! The channels factor can be summed up in one word: intuitive. We have come to know that it is better to brand interactively than to reintermediate magnetically. If all of this may seem discombobulating to you, that's because it is!

  7. Re:Open Document Format by cortana · · Score: 2, Funny

    No offence, but your comment reminded me of this Dilbert strip. :)

    Having said that, someone could write a plugin to display OpenDocument documents, just like any other browser plugin, although I would get annoyed that every time I clicked on a link to an OpenDocument file, I had to wait for OpenOffice.org to load...

  8. Re:For me, marketing will not "cut it!" by B3ryllium · · Score: 2, Funny

    The problem is that he uses Linux, and doesn't know how to use Google. :)

  9. Re:Mod parent up by Anonymous Coward · · Score: 1, Funny

    /unhappy with pretty much every browser

    So, have you tried Internet Explorer?

  10. Worth of VC capital by NineNine · · Score: 5, Funny

    You, sir, have just written all you need to procure millions from venture capitalists. Congratulations! I recommend taking the money to buy yourself lots and lots of toys. Don't worry too much about actually putting out a product or generating any revenue. Those two paragraphs are worth MILLIONS!