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Firefox Plans Mass Marketing Drive

Ivan Mark writes "Christopher Beard, the VP of products at Mozilla Corporation, told ZDNet UK on Monday that there is a 'strong likelihood' that Firefox 1.5, the next major version of the open source browser, will be released on 29 November. Beard said they are planning a 'big marketing push.' 'You will have real people telling you about Firefox's features-- what's cool and great,' said Beard. 'People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location.'"

3 of 304 comments (clear)

  1. Re:Marketing by Slashdoc+Beta · · Score: 0, Troll

    I have to disagree .. I think Firefox is a pretty good product already and I'm not sure of any major way it could be made "better". There may be bugs to fix and standards to support, but it's probably nothing so major that it's going to win over more users. Incidently, I did give $20 for the NY Times campaign but forgot to buy the paper on that day. DOH.

  2. Re:Too much hype by Grand+Facade · · Score: 0, Troll

    Here! Here! I don't need some marketing dickhead ramming the latest and greatest web browser down my throat. I started using Firefox when I heard it was good and the pain of IE became more than I could bear. I continued to use Firefox when I switched to a MAC til the pain of the way it worked became too great. I believe the memory problems exist on the MAC platform as well. I switched to Safari after I augmented the RAM on the MAC as it was way slow until that point. I now only fire up Firefox when I wish to browse a website that Safari does not render properly. For some reason it doesn't handle Java? pulldown menus properly and probably the same issue does not work on my bank site.

    I don't need the latest version, until the memory problem has been addressed, I won't even bother to download or RECOMMEND it. I guess the marketing dickheads don't care about these importand issues or don't leave their box on long enough to experience the problems.

    So FireFox will continue to remain my backup browser. Why can things just work? Hey! Dickhead! Spend the cash on making it work the marketing end will take care of itself. Oh! I See! But then since you are not needed you will have to go back to selling used cars.......

    RickB

    --
    Rick B.
  3. Where's the money? by NineNine · · Score: 0, Troll

    What I'm trying to figure out is where in the hell they're getting money to pay to convince people to use their free product. Am I the last sane person on the planet that thinks that a business should actually attempt to make a profit (or *any* kind of income)? Who's paying for this, and are they just doing it for fun? Honestly, what's the point of marketing to give away a free product? The only thing that I can come up with is that Firefox is just a giant bait-and-switch scheme, where the Mozilla Foundation will get a lot of people using their product, then try to charge for it. It's the only thing that really makes sense to me.