TiVo Files Patent For RFID Schema

JamesAlfaro wrote to mention an article on the site TechWeb, which reports that Tivo has filed a patent for an RFID-based preferences schema. From the article: "The multimedia mobile personalization system would have a remote control that recognizes the viewer's RFID tag closest to the PVR. The remote control identifies and notifies the multimedia device through the RFID chip in the person's clothing or body to tailor the media content to their preferences. The remote control device would identify and link the viewer to the system using an 'RFID tag that is attached to a key ring, necklace, watch, in his wallet, or even a sub dermal tag inserted somewhere in the user's body.'"

Comments

This patent is good

[alispguru]

Patenting the idea will discourage others from using it for this purpose. I like the idea of, say, having an RFID tag in your hospital bracelet, but this is just a way for advertisers to get their hooks even more deeply into us.