How To Manage A Large-Scale Online Community

Gamasutra has a piece covering a talk Rich Vogel gave at the Montreal International Game Summit discussing managing a large-scale online game community. From the article: "In an online game, the developers get instant, automatic feedback from the playing community, though, 'you need to be pretty proactive on the boards,' he says. Vogel recommends that MMOG developers define their mission or goal, which needs to be somehting that inspires passion. Early adopters of the game will be equally passionate, and the developers need to be in tune with them. The goal can be contained in a simple, short slogan."

Comments

Easy! Watch what Blizzard do...

[Kris_J]

...then do the opposite.

(And when it comes to general attitudes to paying customers, watch what Sony do then do the opposite of that.)