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ARGs And The Female Gamer

Gamasutra has a feature up by Andrea Phillips examining the world of Alternate Reality Gaming, musing that finally designers seem to have found something that works for both genders. From the article: "At the end of this road, you don't find an exclusively female audience and a disenfranchised male ex-playerbase. Instead, you find a gaming audience that looks a lot like the world we live in every day. Welcome to the gender-balanced world of Alternate Reality Gaming ... In the most successful ARGs, the game and the story are inextricable from one another. In an ARG, there simply isn't a way to devise a game without simultaneously devising the story, and the quality of the game lives and dies based on the quality of the writing. In every ARG team I'm aware of, the lead writer is a crucial part of the dev team. Poor characterization, bad pacing, or lack of plausibility are showstoppers just as much as a blue-screen would be. The action item here for conventional gaming: Make the writing an integral part of the development process, and not an afterthought. "

26 comments

  1. A Young Lady's Illustrated Primer, here we come by Yokaze · · Score: 2, Insightful

    So, how long will it take, until we get away from leveling/looting RPG games, to more story based online-games, where there are semi-professional players/actors, which will drive indiviual storylines in MMORPGs?

    Putting Diamond Age and the current article together, it seems the logical step.

    --
    "Between strong and weak, between rich and poor [...], it is freedom which oppresses and the law which sets free"
    1. Re:A Young Lady's Illustrated Primer, here we come by Seumas · · Score: 1

      There are already hired actors in The Matrix Online (though it's a shitty game).

      I don't care if they enhance games with some real people for some of the interaction, but I want the game to remain the same STYLE. I don't want to play pretend and play act like I'm a pretty pretty princess or any other crap. However, if you want to replace NPCs and pivotal characters with real people - cool.

    2. Re:A Young Lady's Illustrated Primer, here we come by fishybell · · Score: 1
      AFAIK there is much more to do in most MMOG than leveling/looting. Yes, that is a significant part of it, but not all of it. If it were just leveling and looting then why not play not-so-online game instead? MMOG, especially MMORPGS are all, on least some level, a social experience.

      To many gamers, that social experience tends to orbit around the idea of leveling/looting as a matter of puffery as they climb to the top of their network of friends, but the act itself is not what is fun at all. If the only online game were chess, would we gripe about people always wanting to win?

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  2. Who would've thought? by jclast · · Score: 4, Insightful

    Who would've thought that if you make an accessible game with a good story that develops an active community that other people (women included) will want to play it!

    I am truly astounded at GamaSutra's grasp of the obvious.

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    1. Re:Who would've thought? by Seumas · · Score: 1

      There's one big flaw here. "Alternate Reality Gaming" apparently means, essentially, role playing. The SIMS - for example - where you can kind of play "soap opera" or have control of minute life-related details. These are things GIRLS typically like. Nintendogs, Tamagotchi, The SIMS, There. Meanwhile, guys like games like Battlefield 2 and racing games. While some of us like the whole raising a family playing a soap opera controlling when your little family takes a piss kind of thing - most don't. That is an intrinsic difference.

      That's why a game like There where you essentially just have a crafting-based VRML chat environment appeals to one type of person (and sex possibly) over another while games where you DO stuff and are ACTIVE and do more than play house appeal to the rest.

      Call me sexist. I don't care. I've seen a lot of these "ARG" sort of things and they never appeal to me sort of like playing Barbi and playing House never appealed to me as a little boy.

    2. Re:Who would've thought? by jclast · · Score: 2, Insightful

      The article called out games like "The Legend of Zelda." People looking for a good story and good gameplay aren't asking a whole lot out of the games industry.

      Zelda sells because it's easy to learn. KotOR sells because it's got a good story, and it's not too hard to learn. The Sims succeeded because it's easy to learn, and you write the story. Morrowind and Fable succeeded because you wrote the story you wanted.

      Yeah, boys and girls are different, but wanting a decent story and an intuitive interface aren't reserved to one gender. I don't care how pretty the game is and fun it _looks_, if I can't figure out how to control the thing, I'm going to set it down. Boys don't inherently like complicated things.

      Anybody in games for the story (which some guys are, myself included) is going to prefer games with a good story. Hell, I was addicted to The Sims for a while, too. It was fun. But I'll sit down to a game of Civ III, as well. You can't help but have not only a story, but the history of an entire planet there.

      The article isn't listing things that makes gaming better for females. It's listing things that make gaming better for people in general.

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    3. Re:Who would've thought? by fishybell · · Score: 1

      Who would've thought that Zonk would on today?

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    4. Re:Who would've thought? by malsdavis · · Score: 2, Informative

      Actually The Sims (original version) became one of the best ever selling games thanks mainly to males buying the game. Most articles on the matter (do a google search) state that only after this initial male uptake when sisters & girlfriends started seeing brothers & boyfriends playing the game did The Sims become one of the first games played mainly by girls. Only then also did EA realise quite how much money they could make from the female market for the game and start advertising it in woman's magazines and other female orientated media - making it the "girly" game it is today.

    5. Re:Who would've thought? by cathyy · · Score: 1

      Seumas, you apparently have no clue what an Alternate Reality Game is.

    6. Re:Who would've thought? by Anonymous Coward · · Score: 0

      Ummmm....no.

      Alternate Reality Games are supposed to give you the sense of playing The Game - being sucked into a world of intrigue and danger completely removed from mundane life. They give you the opportunity to do things that you would never get to do otherwise, with the added thrill that you're doing it in real life. When you're out on a real, live, public street corner playing phone tag with an A.I., waiting to meet a bunch of mad cultists or looking for a secret "drop", the experience of doing it is that much more tangible. As for the storylines, missing people, aliens, mad AIs and web-wandering ghosts are par for the course. We're not talking about a nose-powdering sim here. Go read up on it in wikipedia or one of these fine sites.

      If nothing else, listen to this and tell me its not hot.

  3. Violence in RPGs by graymocker · · Score: 1

    CRPGs are in an interesting position, because as a game genre they tend to be very literate/sophisticated - CRPGS typically include more written text than other game genres - but at the same time genre convention demands a level of violence and slaying that's equivalent to (if not exceeding) the amount of violence in FPS's. I think a lot of modern computer RPG games are at least subconsciously expressing a dissatisfaction with the tired kill/level/loot progression that is genre convention. KoToR 2, for example, explicitly recognizes that over the course of the game the player character engages in an obscene and absurd amount of violence and killing, and writes this absurdity into the plot line. (This involves some typically recondite Star Wars pseudo-Zen mumbo-jumbo about the player being a "void in the force" or some such that feeds on the death of others. The point it it's not very heroic stuff, and it's an arresting moment in the game when the player is forced to confront the weight and sheer magnitude of his/her actions.) The entire BG series can be read as an artful dodge/acknowledgement of the problematic neverending-stream-of-foes paradigm of CRPGs. The player character is the direct progeny of the game world's god of _murder_. In the NWN campaign an evil character who venerates death expresses a desire to follow the PC around as the PC invariably leaves a trial of blood and corpses in his/her wake. That this very distasteful character appreciates the player's actions could be interpreted as an indictment of the player. Now that I think about it, a lot of RPG's I've played lately have at least acknowledged that the amount of combat in these game is sort of silly.

    1. Re:Violence in RPGs by fishybell · · Score: 1

      It's even more silly when you're mostly killing animals, apparently because they got in your way.

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    2. Re:Violence in RPGs by John+Nowak · · Score: 1

      Seriously. If I see one more RPG where I have to kill rats to level up (except Fallout), I will lose it.

      I love Fallout...

  4. Hmm by Graham1982 · · Score: 2, Insightful
    This world needs more female gamers. All of us guys need to stop goggling over them and give them more chances to prove their skills.

    I saw a special on MTV entitled something like "True life: professional gamers" (I probably got the title wrong) recently. There was an American all female team that played Counter Strike against many other female teams from around the world. They made it to the finals, playing against a team from Brazil, and proceeded to kick tail left and right. Whether of not they would have won (which they did), they earned a lot of my respect for putting forth their effort. They trained for four years, had printouts of various maps and tactics to best acheive victory over their opponents. I think that female gamers are often over-criticized or under-estimated. Yes, if my nickname did not imply, let me state for the record that I am a male.

  5. ARG and the Shemale Gamer by Halfbaked+Plan · · Score: 2, Insightful

    I speculate that there are probably an equal number of women masquerading as men in online games (to avoid all the comeons and crap) as there are men masquerading as women (for odd kicks, I guess).

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    1. Re:ARG and the Shemale Gamer by -pms-mistletoe · · Score: 1

      Studies show that only 5% of male characters are played by women. Yet 60% of female characters are played by men... The ELSPA white paper "Chicks and Joysticks" has more on that.

      --
      "Frag the weak, hurdle the dead, and assassinate those cursed snipers."
    2. Re:ARG and the Shemale Gamer by MagicDude · · Score: 1

      I suppose there is some weirdness to the guy who makes all of his online characters female, but I think a fair number of guys make female characters just because after a while, you want to try something different. On City of Heroes, I have 6 characters, and I made my 6th female just because I had already made 3 male types and 2 "huge" types, so I wanted to go for the body type I hadn't used yet. It was one of the more interesting character designs I had to come up with, because I tried to be reasonable for what a female superhero would wear, instead of using the adolescent mentality of "I'm gonna give her big jugs and make her as scantaly clad as possible". Seeing as how I don't typically spend my time thinking about how I would dress if I were a female, it was an interesting diversion. I end up playing her a lot because she's my only controller character and she's fun to play. So, I guess my point after all that is just because a guy is playing a female character doesn't mean he's "odd".

    3. Re:ARG and the Shemale Gamer by malsdavis · · Score: 1

      Studies show a lot of things.

      I bet the actual percentages of such things and the percentage of female players in general are very different for each game and it's genre. A recent article on some large media organisation's website (I really can't remeber which one) stated that for most online puzzle games (thoose annoying Java based ones on various websites) were predominantly played by woman. ...for example my girlfriend is currently (and has been for atleast 5 hours now ) playing some stupid tetris-style game on some website.

    4. Re:ARG and the Shemale Gamer by -pms-mistletoe · · Score: 1

      My personal experience backs that up. Women are huge casual game consumers. On the other hand every female Halo player gender-bends, as the only playable characters are male :)

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      "Frag the weak, hurdle the dead, and assassinate those cursed snipers."
    5. Re:ARG and the Shemale Gamer by SuiteSisterMary · · Score: 1

      Stands to reason that, in a role-playing game, a gamer, you know, try playing a different role.

      --
      Vintage computer games and RPG books available. Email me if you're interested.
    6. Re:ARG and the Shemale Gamer by Anonymous Coward · · Score: 0

      UR GAY! Come out of the closet...

  6. Story Isn't Everything by Bellum+Aeternus · · Score: 2, Insightful
    The backstory is core in World of WarCraft. Hell, it out dates the game by more than a decade. BUT, WoW is dominated by men and men playing women. Sure, I know a few actual, real females that play but they're in a pretty darn small minority.

    Also, you still power leveling and loot envy going on. I think it's more the adolecent male behavior that keeps women away from games.

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    - I voted for Nintendo and against Bush
    1. Re:Story Isn't Everything by John+Nowak · · Score: 1

      The backstory is core in World of WarCraft. Hell, it out dates the game by more than a decade. BUT, WoW is dominated by men and men playing women. Sure, I know a few actual, real females that play but they're in a pretty darn small minority.

      I know two females you play or played WoW, and about four males (all of whom are disgusting). Not such a bad ratio. Also, you still power leveling and loot envy going on. I think it's more the adolecent male behavior that keeps women away from games.

      Not just females -- Me as well.

  7. Statistics??? by LKM · · Score: 1
    Studies show that only 5% of male characters are played by women. Yet 60% of female characters are played by men... The ELSPA white paper "Chicks and Joysticks" has more on that.

    Those numbers are utterly meaningless. Let's assume that there are 90% males playing a game and 10% females. Let's further assume that a given person is equally likely to play with a character of the other gender as with a character of his or her own gender. That gives us 5% females playing females, 5% females playing males, 45% males playing males and 45% males playing females.

    In this case, 10% of all male characters are played by females, while 90% of all female characters are played by males - even though males and females are equally likely to play with a character of the opposite gender!

    Clearly, your numbers don't show that males are more likely to play female characters than the other way around. In fact, they don't really show anything at all since we don't know how many males and females were in the sample.