2005 The Turning Point For Online Ads

An anonymous reader writes "Google's advertising sales vice president, Tim Armstrong, said this week in an interview that 2005 was the turning point for online ads. Older businesses went from trying out the internet as an advertising venue to investing full-on." From the article: "'The experimenting and testing phase begun in the 1990s has ended. Corporate ad buyers are investing now,' he said. Jupiter Research estimates the U.S. online advertising market will grow 28 percent over last year, to $11.9 billion in 2005, moving to $13.6 billion in 2006 and $15.1 billion in 2007."

Comments

Investing Full On

[faqmaster]

"Investing full-on" == the return of pop ups. I've noticed more and more pop ups, not in independet windows, but as CSS overlays. Annoying as hell. Plus, it seems every page now has full-motion 30 fps quarter-page Flash movies. The return of the bad-old-days.

Re:Investing Full On

[Anonymous Coward]

There's also the trick of trapping your first click on the page with javascript and make it trigger a pop-up window at that moment (works with Firefox's default settings).

I don't really see how those pop-up equivalents can be eliminated short of eliminating the new window javascript function and CSS overlays completely.

Re:online vs offline advertising

[xoip]

Print/display ads are sold on a cost per thousand basis. Trouble is...how do you verify the ad has indeed been viewed by a subscriber, visitor? Online ads where things are pay per click ensure that the viewer has engaged with you on atleast some level, as opposed to flipping by a page. Try it out at RambleWeb. You have the option of browsing past or engaging in depth with the gift idea presented. Choice is yours...In a magazine, there are ads in there you'll never see yet someone paid for them.

Dupe?

[merky1]

http://slashdot.org/article.pl?sid=05/11/21/114325 7&tid=98&tid=217&tid=1

Temporary?

[hagrin]

I've started a tech site/blog just like a million other people around the world in the hopes that I too could cash in on the online advertising scheme.

However, running a tech blog, I have noticed one definite fact - that Ad Munching occurs on almost 70% of the users that visit my site. That means that my "revenue stream" (I've made less than it would take to fill up my car's gas tank) is one Greasemonkey script, one AdMuncher default installation, one MSFT OneCare configuration away from being completely obliterated.

Technical users are already speeding up their web browsing experience and once default OEM computer installations come with ad blocking (MSFT could potential block AdWords ads with Vista out of the box), you could see a filtering of advertisements off the web. Especially since Google is relying on contextual ads, their JavaScript code is one security setting away from never even reaching the user - no less having them click on the ad and then actually buying something.

Re:Data anyone?

[furnk]

For newspapers, at least, online ad revenue is growing quicker than print ads, but still makes up only a fraction of sales. http://www.editorandpublisher.com/eandp/search/art icle_display.jsp?vnu_content_id=1001570425

Text-based, targeted ads seem to be the rage because of affordability and ease (you don't have to hire someone to create the ad), but you have to keep in mind the masses and masses of people who still muddle through the pop-ups. Sure, it's easy to look through slashdot and hear about people who are quick to turn pop-ups, but don't discount the millions of people who don't understand how to turn them off. (Generally, these are the same people who still have their homepages set to msn or apple, and still have 12:00 blinking on their VCR -- yes, people still have VCRs.) I would guess that these people are likely the most susceptible to advertising messages, too.

I am surprised by the success of advergaming http://www.naa.org/artpage.cfm?AID=6563&SID=103, which is probably most often identified with Orbitz. So popular were the games that Orbitz unveiled orbitzgames.com earlier this year http://pressroom.orbitz.com/ReleaseDetail.cfm?Rele aseID=174773, after it says its own study found 78 percent of those who played Orbitz online games would play again in the future. I don't take too much stock in companies' internal studies that are announced in press releases, but I think advergaming has popularity for business folks who might feel guilty (or afraid of getting caught) if they seek out online games. (But hey, if one just opens up while I'm on this site, why not play, right?)

Quick question: What are the feelings on pop-up vs. pop-under ads? I block both, but before I did I tended to dislike the insidiousness of pop-under ads more than the annoyance of pop-up ads.