The Industry On In-Game Advertising

Gamasutra's weekly 'Ask The Industry' feature deals, this week, with the ever-increasingly relevant issue of the importance of in-game advertising. From the article: "I believe that advergaming will continue to be a growing significant segment of video games. As with movie and TV product placement, games that do a good job of it won't be considered an affront, those that don't will be panned by gamers and critics. It will be interesting to see how the current clash between the Writers Guild of America (and SAG) and product placement interests works out, and whether similar issues will arise between game designers and financial stakeholders in the future. -Kim Pallister, Microsoft Corp"

Comments

How long...

[AdamWeeden]

...before someone invents something like AdBlock for this stuff?

Advertising might = new content

[DRAGONWEEZEL]

True, it might be weird seeing COKE in an INNKEEPERS inventory of goods during WOW, but think. Advertized goods will probably be uber kewl.

COKE
"allways refreshing"
3 min cooldown
must remain seated to drink
USE:
Restores 100 mana / second
If you continue drinking for 15 seconds get a "sugar rush"
that gives you +15 AGI but -10 STA.
Also causes you to "BURP" in chat!