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The Industry On In-Game Advertising

Posted by Zonk on from the less-marketing-in-my-fps-please dept.

Gamasutra's weekly 'Ask The Industry' feature deals, this week, with the ever-increasingly relevant issue of the importance of in-game advertising. From the article: "I believe that advergaming will continue to be a growing significant segment of video games. As with movie and TV product placement, games that do a good job of it won't be considered an affront, those that don't will be panned by gamers and critics. It will be interesting to see how the current clash between the Writers Guild of America (and SAG) and product placement interests works out, and whether similar issues will arise between game designers and financial stakeholders in the future. -Kim Pallister, Microsoft Corp"

2 of 63 comments (clear)

  1. Why can't they just be honest? by voice_of_all_reason · · Score: 5, Insightful

    Just say it. "We can get more money by putting advertisements in games, and it'll generate more revenue than we'll lose by alienating gamers."

  2. The Next Batch of Articles . . . by Seumas · · Score: 5, Interesting

    Now, let's wait for the next batch of articles where coders and designers and industry mavens try to justify how their hack and slash videogames are "art", while defending the blatant Mountain Dew or US Navy recruitment or Mentos commercials in-game.

    You hosers from the previous game/art article want to know the definition of art? I can give you *one* of them:

    Picaso never embedded a Wendy's ad in a painting.