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Tivo To Also Offer Ads Your Way

Posted by Zonk on from the just-what-i-always-wanted dept.

FangVT writes "InfoWorld is reporting that in mid-2006 Tivo will begin allowing subscribers use keyword searches to look for information on specific products or services. The article does not contain much information but ultimately says 'Throwing in lots of hedge words to soften the idea of advertising once again mingling with TV content, TiVo described the service as non-intrusive, relevant, interactive advertising on an opt-in basis.' Tivo's own press release says, 'For the first time, advertisers will have the ability to deliver television advertising, on demand and targeted to consumers, without the limitations of traditional television media placement.'"

2 of 158 comments (clear)

  1. Eh? by Donniedarkness · · Score: 0, Redundant

    I thought one of the biggest selling points of TiVo was to NOT have to see ads... at least, that's one of the main points that people have made about buying one.

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  2. More reason to switch to a do it yourself DVR by Saint37 · · Score: 0, Redundant

    While the fact that the user will be able to "opt in" may make this seem mostly benign, one could argue that this is a precursor to the inevitable. As a company grows and becomes less efficient it needs to find new revenue sources.

    I see this all the more reason to run a do it yourself DVR such as myth TV, Sage TV, or meadia portal.

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