Slashdot Mirror
Tivo To Also Offer Ads Your Way
FangVT writes "InfoWorld is reporting that in mid-2006 Tivo will begin allowing subscribers use keyword searches to look for information on specific products or services. The article does not contain much information but ultimately says 'Throwing in lots of hedge words to soften the idea of advertising once again mingling with TV content, TiVo described the service as non-intrusive, relevant, interactive advertising on an opt-in basis.' Tivo's own press release says, 'For the first time, advertisers will have the ability to deliver television advertising, on demand and targeted to consumers, without the limitations of traditional television media placement.'"
Tivo Popup
[Program] is about to start!
[Watch it now with adverts] [Do Not Watch it now]
liqbase
Um, opt out.
What would make someone who subscribes to such a service want to search for ads?
Search
Category: Advertisements
Keyword: "Super Bowl"
Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
Sweet deal on that first one. They're offering it for 33% off! How could you possibly not buy one with a deal like that?!?
Be a real patriot: Question authority. Think for yourself. Formulate your own conclusions.
Three years of service at $10 a month isn't $360, it's $10 a month 36 times. And $10 a month is nothing. $200 on the other hand, I would have felt that.
Would you like to borrow $200?
Ooh, a sarcasm detector. Oh, that's a real useful invention.
There is an easy way to opt in. Just get a season pass to "Paid Programming".
I'll see your senator, and I'll raise you two judges.
I actually look aside while fast-forwarding past commercials. Based on timing, and the mix of colors I can see out of the corner of my eye, I can stop at the right spot probably 9 out of 10 times. The most common "false positive" I get is when, for example, there's a commercial for the Simpsons right before the show itself resumes after a break.