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Going From Gator to Claria

Ant writes "Wired News has an article on the famous spyware company that went from Gator to Claria. From the article: 'Three years ago the company was considered a parasite and a scourge. Today it's a rising star -- selling virtually the same product. How a pop-up pariah won the adware wars.'" The name change happened about two years ago, and a lot has changed since then.

27 of 221 comments (clear)

  1. They'll always be Gator to me. by TripMaster+Monkey · · Score: 5, Funny

    Steps to regaining legitimacy:
    1. Change company name from Gator to Claria
    2. Replace perjorative term 'spyware' with more neutral 'adware'
    3. Threaten to sue anyone who still insists on saying 'spyware'.
    4. Establish 'guidelines' for adware.
    5. Stay within self-imposed 'guidelines'.
    6. Convince antispyware vendors to remove Claria's name from list of threats.
    7. ...
    8. Profit!


    Personally, I still despise Gator...uh...Claria, and all it stands for. The legitimization of spyware...uh...adware just leads to it being even more prevalent, and for every 'legitimate' adware app, there's a score of spyware apps out there that don't bother to play by the rules. Things would be much easier if all spyware could be treated like the infectious waste it is, but of course economics dictates that will never happen.
    From TFA:
    Lydia Parnes, director of the FTC's Bureau of Consumer Protection, says it's possible to track people online without being underhanded. The FTC is in favor of online advertising, she explains, "and sometimes tracking makes advertising work better for consumers."

    In other news, cats are in favor of open birdcages.
    --
    ____

    ~ |rip/\/\aster /\/\onkey

    1. Re:They'll always be Gator to me. by SatanicPuppy · · Score: 5, Interesting

      Well, if they move to being a service that allows for targeted ads on advertisers pages, that's semi-acceptable to me. No popups, mind. But relevant picture ads are certainly better than irrelevant picture ads. It's at least a decent goal.

      The question is, can Claria be trusted to gather enough personal information to allow for accurately targeted ads, and not use that information for evil? I think the answer to that question is no. Gator/Claria has the soul of a whore, and they'll sell you out to anyone for a nickle. Look how little time it took them to transition from being semi-useful to being pure evil in the first place!

      Given the opportunity for profit, they'll go pure evil again.

      --
      ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
    2. Re:They'll always be Gator to me. by Meagermanx · · Score: 4, Funny

      They're not spyware. They're just helping you by watching what you look at and providing you the occasional helpful alert window.
      It's like advertising on your television or on billboards. Don't think of it as wasting your time and destroying the scenic view. Think of it as helpful messages to alert you of products and offers you may be interested in.

    3. Re:They'll always be Gator to me. by gid13 · · Score: 4, Insightful

      Though I am a fellow hater of Gator/Claria, I don't actually disagree with your quote from Lydia Parnes. For instance, I like the way Gmail does it. It doesn't install ANYTHING client-side, so it's not wasting my computing resources, and if a Webmail service is going to show me ads to make it viably profitable, at least this one is going to show me ones that are more likely to be stuff I'm interested in.

    4. Re:They'll always be Gator to me. by TheRaven64 · · Score: 4, Funny

      They used to make malware that was difficult, or impossible to uninstall. Now, they do advertising for Sony. Coincidence? You decide.

      --
      I am TheRaven on Soylent News
    5. Re:They'll always be Gator to me. by Yartrebo · · Score: 4, Funny

      Gator's more in-depth tracking can get better clicking rates. The information their program gleams is in addition to the website's adds.

      If their software figures out that you're middle class and are a big spender (very likely if it intercepts at least 10 unique credit card numbers from your particular copy of their spyware), then it could put up a "no payments until 2007" ad for the website. You're also a good target for Ponzi schemes and Nigerian scams. If it never sees a single credit card number but you visit shopping sites, then it might put up an ad touting how secure the vendor's system is or that the vendor will accept checks/money orders. If it notices that your root password or your bank account password is in a dictionary or is = 3 letters long, then it won't bother showing ads touting security, since obviously you could care less about it. However, if the passwords are for Swiss banks (and you are not from a Swiss IP), then you're an easy sell of secretive banking and tax evasion services.

      The following is lawsuit-bot bait:
      claria spyware gator claria spyware gator spyware spyware spyware spyware

    6. Re:They'll always be Gator to me. by FuzzyBad-Mofo · · Score: 4, Interesting

      When did they ever have legitimacy?

      Nice catch. This is one of those ways PR types love to manipulate the English language to give their product or actions a sense of nobility. Here are a few more examples:

      They're not draining wetlands, they're reclaiming them.
      They're not forcing creationism into public schools, they're just reaffirming their freedom of religion.

  2. A Rose of a Different Name by GSpot · · Score: 5, Interesting

    Is still a turd. I can't count how many times I have had to uninstall that gator trojan from family and friends computers. And before firefox/google toolbar for IE was around, you would look up and 15 windows would be open trying to sell you crap.

    No punishment is too lean for these cockroaches.

    1. Re:A Rose of a Different Name by Tony+Hoyle · · Score: 4, Informative

      I've got it by leaving the machine logged in overnight. Damned if I know how.

      The other day I had to recover an old access database. Nobody remembered the password, of course, so I donwloaded the trial of one of the password recovery programs. 1 second after clicking on it the nastiest scumware I've ever seen appeared (Spy Sheriff).

      This thing:

      Changed my background, and locked it to 'you have been infected with spyware'.
      Ran no less than *four* copies of itself.
      Installed a service that went 100% CPU, and downloaded more spyware in the background (well it tried to.. I pulled the cable after about 10 seconds.. still managed to get a hell of a lot though.. damned broadband).

      And here's the clincher:

      It killed MS Antispyware, then found its install directory and erased it. Not only did Antispyware not detect it, it was powerless to defend itself.

      Took me nearly a day to get rid of that bastard. Spybot would say it had cleared it, then it'd all come back again after a reboot. MS Antispyware was the same... it'd see it, but fail to remove it properly. Of course neither of these run in safe mode (Antispyware won't even *install* in safe mode... some use that is). I eventually killed it by manually tracking it down in the registry and finding its 're-spyware' routine (which was a priviliged service it had installed, that *none* of the anti spyware apps detected.. because it had managed to rename itself in memory to svchost.exe).

  3. The problem is, nobody bothered to ask users by Marxist+Hacker+42 · · Score: 5, Insightful

    Few people in the online business community question the idea that marketing software should track user behavior. Lydia Parnes, director of the FTC's Bureau of Consumer Protection, says it's possible to track people online without being underhanded. The FTC is in favor of online advertising, she explains, "and sometimes tracking makes advertising work better for consumers." Esther Dyson, who has been harshly critical of spyware companies in her influential newsletter, Release 1.0, agrees. "As long as there's disclosure and people are given a choice, I think monitoring users' behavior isn't a problem," she says.

    The problem is, the online business community never asked the right question. What they need in that disclosure is "Are you willing to give up half the bandwidth and computer memory you paid for so that we can serve you advertising?"

    --
    SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
  4. Spyware! by Linker3000 · · Score: 4, Interesting

    If it looks like spyware, installs like spyware, is removed like spyware....it's spyware

    --
    AT&ROFLMAO
  5. Won what? by Anonymous Coward · · Score: 5, Insightful

    How a pop-up pariah won the adware wars.
    - Won? The tech savy people ditched IE for Firefox, Opera or simply moved to Linux, so the tech savy people "won". The non tech savy people had no clue WTF was Gator, nothing changed today, they have no clue who Claria, 180 and other scumware makers are. All they know that their PC is spamming them with p0rn and it's slower. Not to mention they accept this blindly. Face it, 90% of computer users are too lazy, don't care and/or clueless.

  6. Two Words: Law Suits by gbulmash · · Score: 4, Informative
    Claria has threatened anyone anti-spyware company with massive lawsuits for classifying them as spyware. They've gone on a very offensive offensive to try to change public perception of their products by silencing their critics.

    1. Re:Two Words: Law Suits by minvaren · · Score: 5, Funny

      So, they're the Scientology of spyware, then?

      --
      Big! Strong! Wow! Tada-O!
  7. Not enough has changed by dsanfte · · Score: 4, Insightful

    Not enough has changed until these types of programs are illegal, and the executives of the companies that make them are serving Enron prison sentences.

    They are human scum of the worst possible kind. High Priests in the religion of capitalist greed.

    --
    occultae nullus est respectus musicae - originally a Greek proverb
  8. Re:Slightly disconcerting by nizo · · Score: 4, Funny

    Luckily I know of some free apps you can download that will make your online viewing of Wired even more fulfilling! Don't delay, download today!!!!

  9. RTA, I just can't shake the feeling... by trudyscousin · · Score: 4, Interesting

    ...that advertising people, particularly those who infest the sphere of personal computing, live in a universe that's parallel to the one in which the rest of us live.

    There's a lot of talk about revenues. There's a lot of talk about private lawsuit settlements. There's a lot of talk about how effectively these guys can invade your user experience on a personal computer. At one point in the article, I read a line about Gator (Claria) suing another company for "(interfering) with its right to deliver pop-ups."

    As P.J. O'Rourke would say, "What the fuck, huh?! I mean, what the fucking fuck?!" Where on Earth did these scumbags ever get the idea that they have the right to do these things? I don't see anything at all mentioned about about ethics or otherwise doing the right thing. When a few weeks ago Stewart Baker admonished Sony BMG (not directly, but everyone knew who he was talking to), "It's very important to remember that it's your intellectual property -- it's not your computer," I was astonished that someone in such a position as his would step up to the plate for people like us.

    Thing is, whether they're Claria, or Gator, or whatever name they want to call themselves, I still think they're still bad news. I'm just glad they're myopic enough that they haven't targeted Macintoshes yet.

    As an aside, Annalee Newitz first came to my attention in the entertainment paper Metro distributed here in the South Bay area. I'm not sure if she's syndicated, but I like to think of her as a local. She's pretty sharp.

    --
    Those who can, do. Those who can't, write technology blogs.
  10. Re:In other news... by Anonymous Coward · · Score: 5, Funny

    [bunnies for Allah]

  11. Re:energy is liberated through blasphemy by WrongSizeGlass · · Score: 5, Funny

    Is there any chance I can get that on a T-shirt?

  12. It's not the product, it's the presentation. by EvilFrog · · Score: 4, Funny

    Little known fact*: When the Greeks invaded Troy, they first attempted to sneak past the Trojans in a large wooden alligator. The subsequent bad PR that resulted when said alligator erupted into a flurry of Greek soldiers led the Greeks to later rebrand their distribution model under the guise of a much friendlier-looking horse. The resulting slaughter was much the same, but had a much better marketing campaign. Years later Gator followed the same pattern, only replacing the large wooden animals with spyware, and the murderous Greek soldiers with pop-up ads. The Greek implementation is arguably less irritating. *Fact may or may not be complete and utter bullshit.

  13. They havent won shit. They're still scum. by Jackie_Chan_Fan · · Score: 4, Interesting

    They're still the same hated company. They havent been accepted by any end user.

    I resent the statement that a "Spyware" company won the adware wars. There isnt anything to win, other than the total obliteration of these kinds of software.

    Gater lives on, the war continues.

  14. Re:Pariah or Pirana? by Mr2cents · · Score: 4, Funny

    Pirana's are honest creatures. They never have claimed they just want to give you a massage.

    --
    "It's too bad that stupidity isn't painful." - Anton LaVey
  15. Profit from the ignorance of the massess by DrRobert · · Score: 4, Interesting

    The real evil here is that if people understood their computers, they would never allowed this to be installed, if it was, the would remove it and Claria would not see these huge profits. If you can only make money off stupid people you are evil by definition.

  16. Claria is spyware! by Down8 · · Score: 4, Funny

    Claria is spyware!

    I said it again, where's the lawsuit?

    -bZj

    --
    .sig
  17. Step 7: Lobby HomeSec by Tackhead · · Score: 4, Informative
    >... From TFA:
    >
    > Lydia Parnes, director of the FTC's Bureau of Consumer Protection, says it's possible to track people online without being underhanded. The FTC is in favor of online advertising, she explains, "and sometimes tracking makes advertising work better for consumers."
    >
    > In other news, cats are in favor of open birdcages.

    If step 7 is "..." before "Profit", then I humbly submit that the answer for "..." is to "lobby HomeSec".

    Gator CPO at the Department of Homeland Security

    D. Reed Freeman, the "Chief Privacy Officer" of Claria Networks (formerly Gator), the creators of the pervasive spyware package GAIN, has been appointed to the Department of Homeland Security's "Data Privacy and Integrity Advisory Committee"

    In United Soviet States of America, privacy watchdog watches YOU!

  18. Our overlords know the truth by oblisk · · Score: 5, Funny

    I tried to goto claria.com from work.

    Our webwasher message said i was denied for trying to access a site in the category: Computer Crime

  19. Re:Claria / Google by NeutronCowboy · · Score: 5, Insightful

    The day that Google sells my info to bombard me with pop-ups and silent software installs is the day that I'll treat them like Gator. In the meantime, I'll treat them like Google.

    --
    Those who can, do. Those who can't, sue.