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What Happens In A Gaming Industry Shakeout

Chris Kohler's Game|Life blog has a post discussing what a real games industry crash looks like. From the article: "But I hate the ridiculous amount of misinformation that gets spread around about what happened to the game industry in 1984. And the fact that the awful years of 1994 and 1995 get totally whitewashed in history articles like the above, as if the games industry has been just peachy ever since Nintendo got here. Well, it hasn't been. And what happened in 1984 isn't what people think." His post is a reaction to previously mentioned Inquirer story.

31 comments

  1. 3DO, CD-i, 32x, Jaguar anyone? by vertinox · · Score: 1

    I went to a gaming convention and was amazed all the old gear of companies that went bankrupt I had forgotten about. I was alost tempted to buy a 3D0 but I realized that the only game there I liked was Syndicate and Horde.

    --
    "I am the king of the Romans, and am superior to rules of grammar!"
    -Sigismund, Holy Roman Emperor (1368-1437)
  2. Don't forget GameGear by AuMatar · · Score: 2, Insightful

    Color display (a fairly good one too) and good games. Columns had a Tetris-like appeal. If it hadn't been for the utterly shitty battery life, it could have taken out the GameBoy. My favorite piece of "could have been" tech.

    --
    I still have more fans than freaks. WTF is wrong with you people?
    1. Re:Don't forget GameGear by Anonymous Coward · · Score: 0

      i've got two. and a nomad. yep.

    2. Re:Don't forget GameGear by aj1 · · Score: 1

      I have one as well. I baught a power adapter for it and had rechargeable batteries for the road. 6 could last about an hour. Just enough too get through 1 game of xmen and a level of crystal warriors.... ahh, the good old days.

  3. Not going to happen by alvinrod · · Score: 4, Insightful

    I don't think the video game industry is capable of a crash at this point, or even much of a shake-down. Even if the next generation of game consoles and the games themselves are seriously underwhelming, the industry is at a point where it could weather the storm for a while.

    First of all, Microsoft has billions of dollars that it makes from other business divisions, even if its games division takes a billion dollar shelling every year. Interestingly enough, this has already happened and they've said they're still staying in the game. The Xbox 360 would have to be a huge failure for them to get out of the game at this point. If the recent buzz about the system and the fact that someone can sell them on ebay for several thousand dollars is any indication, I don't think they've got much to worry about.

    Next up is Sony which has made a lot of money on the PS2 and has the largest install and fan base. It might be slightly eroded this generation, but like Microsoft they have other company divisions that can prop up their games division if they're hit by hard times. However, of the big three, I'd put them in the worst position right now.

    Finally, there's Nintendo. If I've learned anything about Nintendo it's that even if their sales are crap, they still manage to turn a healthy profit. The last few /. articles about the Gamecube have been about falling sales figures, but somehow Nintendo is still in the black. There are a lot of questions about if they'll survive for much longer, but they've been hanging on for a while now and building up a large bankroll. Their conservative attitude suggests that they won't be going under anytime soon.

    The gaming industry is also a lot bigger than it used to be. Sure, companies are still packaging crap in cases that they try to pass for games, but when the user base is so much bigger than it used to be, you can manage to stay afloat with mediocraty. The industry might undergo a slump or slight depression, which I could easily forsee, but the same kind of "crash" or "shake-down" mentioned in the article? Nah...

    1. Re:Not going to happen by Anonymous Coward · · Score: 0
      "Next up is Sony...like Microsoft they have other company divisions that can prop up their games division if they're hit by hard times."
      Funny, everything I've been reading says the opposite, that Sony's games division is propping the company up.
    2. Re:Not going to happen by joystickgenie · · Score: 1

      You are missing a big point though. Just because the 1st party console companies can ride it out doesn't mean every one can. If there is a big lull in the market for any reason it's the 3rd party developers that are going to have a biggest problems. The big one like EA and Activision can bank roll their companies for a while but what about all the other ones? Do you really think that companies like Lion Head, Raven, or any company other then EA and Activision have too much of a shot at staying in business if they don't make a profit for a year or two?

      If there is going to be a gaming crash the big companies will be able to survive it. But the small companies will all disappear.

  4. I Miss the Atari Lynx by willfe · · Score: 1

    I still have mine, with lots of good games for it. I think initially its price and its abysmal battery life killed it (though with today's NiMH rechargables, you can squeeze quite a few hours out of the "Lynx II" redesigned unit), but damn there were some great games on that platform.

    Slime World was spectacular, and it was neat having an in-game help system that actually named an enemy "boogers." Heh.

    --
    Read my stuff.
    1. Re:I Miss the Atari Lynx by tepples · · Score: 1

      I still have mine, with lots of good games for it. I think initially its price and its abysmal battery life killed it

      That and a few other reasons:

      • Atari couldn't market its way out of a paper bag.
      • The Lynx's blitter based graphics programming model wasn't familiar to console game developers the way the tilemap-and-sprites based model of the Game Boy and Game Gear were. (The Jaguar, PS1, and N64 would go on to elaborate the blitter model more successfully.)
      • The Lynx's resolution was 160x100 pixels. Compare to 160x144 of both the Game Boy and Game Gear.
      • Atari didn't really have a mascot franchise like Nintendo's Mario or Sega's Sonic.
      • Did I mention Atari sucked at marketing?
  5. RTFA by Daetrin · · Score: 1
    I don't think the video game industry is capable of a crash at this point, or even much of a shake-down. Even if the next generation of game consoles and the games themselves are seriously underwhelming, the industry is at a point where it could weather the storm for a while.

    You're missing several of the points of an article. Mainly that the first "crash" wasn't necessarily a crash and that whetever you choose to call it there has been more than one such event. To paraphrase the article, a crash is when the bottom of the market falls out, a shake-down/out is when those companies that are ill-prepared take a tumble. Even if the three big companies you list survive with little or no difficulty it has no bearing on whether or not there was a shakeout. In fact the article claims that the reason why no one really noticed the second big shakeout was because the big companies _did_ survive.

    Because ten years after The Great Shake-Out, the same damned thing happened again. But this time, the big companies didn't get scared -- they rode it out.

    ...

    And then there was a shakeout. Just because Nintendo didn't go under doesn't mean there wasn't one.

    3D0 fell apart, and there went a lot of money down the drain for Panasonic, Magnavox, and Goldstar, who all quickly exited the console arena.

    And note that the companies they specifically mention as having already failed or being at risk for the current/upcoming shakeout only includes one of the big three, and that one they concede may be able to pull through:

    But guess what? "Handheld convergence device" is the new "multimedia set-top box"!

    And like clockwork they are collapsing. Tapwave? Gone. N-Gage? Gone. Gizmondo? Close to it. And did you read yesterday's post in which (super duper) Gary Cooper pointed out that even the PSP is going to disappoint?

    This is not to say that Sony won't do fine with PSP -- after all, theirs was the one "multimedia console" that came out of the wreckage of 1994 to actually succeed (and how)!

    --
    This Space Intentionally Left Blank
  6. It's funny by Traiklin · · Score: 1

    it's funny, he says that there was another crash in 94 -94 and then goes on to mention systems that cost upto $800, not exactly the best thing at the time for a video game system seeing as how the other alternatives were under $200.

    Now if all the systems mentioned were relativly the same price then I could see there being another shakeout but when the crash actually happened in 84 no one was playing games, arcades were losing money left and right, the systems weren't selling, games on the systems weren't selling, no one was interested in games and it was considered a fad, thus the industry crashed.

    in 94-95 this was no such thing, gaming was right where it was since nintendo brought it back from the dead and made gaming fun 10 years prior, I'm not going to argue that the Genesis and SNES had some weird and crappy titles but look at the budget back then, it cost them what? $40,000 for a major title and something like $2,000 for a budget title, 10 years prior samething, $500 for a major title, $50 for a budget title (these are just exahgerations on my part).

    No one noticed a crash in 94-95 because no one wanted to spend $800 on a console with 10 games on it, just like today, Have the 360 launch with it's launch games and not have one more game come out for about a year and everyone knew it, would the system still sell like it is for the price of $400? maybe but let's throw in another factor...The 360 launches with the games it has and has a few more coming out in a couple of months, now it's launch price is $800 from the get go without anything extra, just the system controller and cables that's it (aka the Core system), would it sell like it is right now? Remember there are no games coming out for it for a few more months and they aren't the greatest things and then you won't see anymore for a great deal of time.

    when you factor in everything for the 94-95 "shakeout/crash" Nintendo and Sega managed it because they were smart, they weren't trying to make a quick buck, they weren't over doing it with technology the world wasn't ready for, now the story might of been different for each company if they had waited a few more years when everything they used was cheaper.

    And like clockwork they are collapsing. Tapwave? Gone. N-Gage? Gone. Gizmondo? Close to it. And did you read yesterday's post in which (super duper) Gary Cooper pointed out that even the PSP is going to disappoint?

    This I find funny, Tapwave? Where was the advertisments? where were they located in stores? N-Gage? No one liked it from day 1, it sold something like 150,000 units, no one wanted it, Nokia finnaly got around to realizing this. Gizmondo? samething as the tapwave. He would have a more compelling argument if he used handhelds that were advertised and garnered any intrest. Why no mention of Nintendo having Gameboy, gameboy color, Gameboy pocket all at the sametime? just like now, they have the Gameboy Advance, Gamboy Advance SP & now the Micro.

    why does he make no mention of how Sega released the SegaCD that didn't sell? or the 32x that didn't sell? Sega and Nintendo were the ones who survived the second "crash/shakeout" because they had good first party games and good third party support, they weren't selling their systems for $800 a pop or their games for $100 a peice, hell in 94 I was enjoying my super nintendo and reading about the new Ultra64 nintendo was working on, in 95 I was eager to get my hands on the Nintendo 64 coming out the fallowing year, I played the Jaguar once in a Media Play (are those even around still?) and was turned off from it do just to the price, it was $799.99 (this was when it first came out) and the games they had were something like $79.99 I held the controller and found it incredably ackward to play the fighting game they had in there, honestly this thing had so many buttons in the middle I had no clue what did what.

    In 96 there wasn't a rebirth cause there wasn't a death, gaming didn't die in 94-95 like it did in 82-3, there were

    1. Re:It's funny by snuf23 · · Score: 1

      I agree that the two "shake outs" are not completely comparable. Gaming didn't die in 1984, but console gaming (which had become mainstream) pretty much did. Every console collapsed regardless of popularity and the followup consoles bombed. Atari 2600 and 5200, Intellivision, Colecovision etc.
      Cutting edge gaming moved from the console platform over to computers, with a great number of early classics for Atari, Apple and Commodore computers being produced in the years of 83-86. Electronic Arts was incorporated in 1982 and initially was a hotbed of innovation in gaming producing influential games such as Archon, Seven Cities of Gold and MULE. To me the fall out that occured in the console area allowed developers to move to a less restrictive (keyboard vs one button joystick) environment that helped push forward game design tremendously.
      The truth is though, that until Nintendo hit in 86 - console gaming was dead. Atari went from being cool to lame overnight. The Colecovision went from being an object if envy to hideen under the bed. Pop culture dropped it's love affair with all things video game.
      I do think a lot of people stopped gaming after that. I think that is evidenced by the difference between the "Atari generation" and the "Nintendo generation" - a lot of people my age who group up with Atari don't play games any more. Almost everyone I know who grew up on Nintendo has a PS2 or other system.

      --
      Sometimes my arms bend back.
    2. Re:It's funny by barawn · · Score: 1

      Tapwave? Where was the advertisments? where were they located in stores? N-Gage? No one liked it from day 1, it sold something like 150,000 units, no one wanted it, Nokia finnaly got around to realizing this. Gizmondo? samething as the tapwave.

      3DO, NEC's stuff, Neo Geo, and the Philips CD-i were all very poorly advertised and poorly received at the time. Most people didn't know anything about them, and you'd be hard pressed to actually find a Neo Geo at a store shortly after they were released.

      Same deal nowadays.

      It should also be noted that Nintendo, around the same time, also put out a product that was greatly hyped, yet collapsed like a lead brick: Virtual Boy.

      Honestly, the parallels to the current situation in gaming are rather frightening. The past few years have seen a ridiculous amount of complete bellyflops by companies. If you want systems that people have heard about, there's the "Phantom" console, and also the "Indrema" console that were planned, but never even made it out of development. Again, you've got people dumping money into essentially poorly planned get-rich-quick schemes, and that's what makes markets crash.

    3. Re:It's funny by Eightyford · · Score: 1

      ...and Sega managed it because they were smart, they weren't trying to make a quick buck, they weren't over doing it with technology the world wasn't ready for,...

      Sega Cd? Sega 32x? Sega Saturn?

    4. Re:It's funny by badasscat · · Score: 3, Insightful

      I agree that the two "shake outs" are not completely comparable.

      Well, they're not at all comparable. Either this guy didn't actually live through the crash of 84 as he says he did, or he's just completely forgot about it.

      Christmas of 1983 was a disaster, and that was after a huge drop in the stock market price of all of the major game manufacturers (which constricted their investment). The losses incurred in 1983 and 1984 were staggering. It's pretty disingenuous to say both Atari and the Intellivision lived on after that - Mattel practically went out of business (the electronics division in fact did; INTV Corp came in and picked up the scraps), Coleco exited the business after only 2 years, and even the mighty Atari, owned by Warner, was forced to cut their losses.

      Console gaming died in 1984. I mean that literally. 1984 was the only time in the past 40 that no major home console was on the market in the United States. Can you imagine that? Can you imagine today walking into a Toys R Us and seeing not a single video game system on display? Can you imagine GameStop switching back to selling business software? Can you imagine Microsoft/SubLogic Flight Simulator II being the #1 game?

      That's what happened in 1984. I'm 34, and I was there. It was a crash.

      You can't say that because INTV later took over Mattel's stock and started selling the scraps mail order-only that that means nothing really happened. Or that the fact that a gutted and reorganized Atari released a new console three years after exiting the market, that that also means there was no crash. And what of Coleco? He doesn't even mention them. Where's the Coleco Vision in 1985?

      After 1984, the entire center of gravity for the industry shifted to Japan. Prior to 1984, most Americans were not even aware that people played games outside of the United States. All game consoles (as we knew them) were American. That's just the way it was. By 1985, every console on the market would be Japanese. (The Atari 7800 was not officially on the market until 1987 and was never a serious contender. The later Jaguar was not really a factor at all and finally put the company under.)

      There was nothing remotely comparable in 1994-1995. Nintendo continued making money hand over fist. Sony was just beginning their initial investment. Sega was the only major manufacturer experiencing hard times, but nobody thought that was anything but a momentary blip at that time... and in fact it was not clear who would ultimately win the 32 bit race for several years. Atari was still around, but by this time they were playing a bit part. They never recovered from the crash.

      This guy brings up all the minor players - which historically have never done well in the console industry - and selectively uses them to prove a non-existent point about 94-95. Why doesn't he mention Magnavox in 1980? Or Vectrex in 1983? What about all the other 3DO's and Amigas over the years? There have been plenty. These sorts of companies and systems do not indicate industry trends - it would be like talking about the "crash of 2004" because the Tapwave Zodiac was a flop. Isn't it obvious that it's the major players in the industry that matter, not these circus sideshows?

      I'm probably a little more annoyed at this "article" than I should be, but it's completely revisionist history. He cites one article full of wishful thinking that he probably read in an Electronic Games magazine he just bought off of Ebay and uses that as a basis for his whole entry. Some of us actually remember what it was like back then, walking into TRU and seeing a bunch of Cabbage Patch Kids where the video games used to be.

    5. Re:It's funny by Traiklin · · Score: 1

      Honestly, the parallels to the current situation in gaming are rather frightening. The past few years have seen a ridiculous amount of complete bellyflops by companies. If you want systems that people have heard about, there's the "Phantom" console, and also the "Indrema" console that were planned, but never even made it out of development. Again, you've got people dumping money into essentially poorly planned get-rich-quick schemes, and that's what makes markets crash.

      Exactly, the phantom is now what? 3 or 4 years in limbo, it was supposed to be the awnser to want to be PC gamers but didn't have the money for a $500 graphics card ontop of everything else they needed, so far it has gone through 3 different developers, 2 publishers, 3 CEO's and a couple of threatened lawsuits against people finding the truth...yet it is still supposedly coming out.

      That Indrema that was coming from Apex wasn't it? similar to the phantom (PC set-top box), whatever happened to that thing? I read 1 article about how they were working on it yet have not heard it mentioned one time since till just now

      I remember reading about the Neo-Geo for the very first time, it wasn't the CD based version though but the true to life home arcade version, I thought it was such a badass thing till I saw the system itself was like $500 and the cheapest game was $300 (I didn't realize till years later that the carts you bought were the real arcade games, not simple ports to the system). You are right about the NEC, 3D0 & CD-i, I still don't know what system NEC's is and I didn't realie that 3d0 had made a system (I've only known them for games) and the CD-i I only remember as the system with the worst Legend of Zelda games ever made on it.

      I knew I forgot something, The Virtual Boy was a great Idea at the time just very poorly executed, staring into a virtual like device sounded really cool (and it was) but staring at red lines on a black screen screwed up your vision for awhile if you played it for to long, that's been nintendo's only flop to date in terms of system sales (but I am sure being nintendo they still turned a marginal profit or broke even with it).

      chances are like you said if there is a crash again it will be by people no one has heard of or ones that were trying to get rich quick from a gaming boom but failed misserably at.

    6. Re:It's funny by Traiklin · · Score: 1

      they weren't trying to make a quick buck per-sa, they were trying to improve gaming and make it more like arcades, the only problem were there weren't a lot of games (in the US) for the Sega CD or 32x and they didn't improve the vast ammounts sega said it would.

      The Saturn was their next gen system (at the time of course) just as the Nintendo 64 was Nintendo's, it's the natural progression, the only problem with it was it was a major pain in the ass to make games for it for the piss poor job of structuring how the hardware worked, it was a rushed system (you could say the samething about the Xbox 360 but Microsoft was smart and made it easy for developers) so naturally it didn't fare to well in the developer world but in the gaming world it has some of the best games (panzer Dragoon comes to mind, on eBay it is currently going for $300).

      so the Saturn itself doesn't fall into a quick buck thing and the 32x and CD were segas way of trying to get next gen going without people having to buy a whole new system (which apperantly everyone wanted to do).

    7. Re:It's funny by macshit · · Score: 1
      3DO, NEC's stuff, Neo Geo, and the Philips CD-i were all very poorly advertised and poorly received at the time.

      As I recall, they all had somewhat severe problems too:

      • the 3DO was "3D" but all the games I saw for it were pretty klunky, the technology for good 3D just doesn't seem to have been there.
      • NEC's stuff (or at least what I saw) seemed way over-focused on "play a video and have a few sprites moving around on top of it". Yawn.
      • The Neo-Geo was very, very expensive, and games were insanely expensive. It was more "real" than the others though.
      • The CD-i sucked in roughly the same way the NEC stuff did, it seemed to be entirely based on some lame concept of "multimedia" but didn't deliver anything very interesting. It was almost like a buzzword released in product form.

      The above judgements are based on playing the respective consoles in stores, so obviously it's possible that there were awesome games available that I didn't see. Still, none of them -- except perhaps the NeoGeo and nobody could afford that -- really seemed to reach out and grab you and make you wanna buy it and play it immediately (something even the NES did very well).
      --
      We live, as we dream -- alone....
    8. Re:It's funny by barawn · · Score: 1

      NEC's stuff was the TurboGrafx-16/TurboDuo/TurboExpress. I hesitated to include the TG-16 because it was released earlier, with a fair bit of support, and did pretty well initially. It also really doesn't fall into the "get rich quick" category because they actually did release good games, and put effort into the TG-16. But the TurboDuo and TurboExpress kinda were - they were primarily efforts to try to leverage the existing software base of the TG-16, so they fall into the "let's put out a product with no support, and magically make money!" category.

    9. Re:It's funny by Traiklin · · Score: 1

      ohhh ok, I never knew NEC was the ones that did the Turbografx system, I hear people say it had some pretty good games on it but didn't have a huge ammount of support.

    10. Re:It's funny by barawn · · Score: 1

      No, Nintendo lost money on the Virtual Boy.

      chances are like you said if there is a crash again it will be by people no one has heard of or ones that were trying to get rich quick from a gaming boom but failed misserably at.

      But that's kinda the point - this hurts even the big boys, because it makes investors less willing to spend money.

  7. 1994-1995 were the best gaming years of my life by Not-a-Neg · · Score: 2, Insightful

    Doom Doom II Descent Mechwarrior 2 Magic Carpet Syndicate That period of time was the greatest gaming period in my life. It was the era that got me into building my own computer, hauling my "steel beast" of a machine down to my friends house for LAN parties, and downloading tons of shareware and warez off the internet. Hmm, I guess since I didn't pay for most of the software I had back then, that could've caused problems for the companies, but damn if I wasn't having a blast!

    --
    -==- Buy a Mac and leave me alone!
    1. Re:1994-1995 were the best gaming years of my life by Jarlsberg · · Score: 1

      Yes, but you're talking from the perspective of a PC gamer, and the author is talking about it from a console perspective. Sure, 94-95 were great for PC gamers, but really frustrating for console gamers.

    2. Re:1994-1995 were the best gaming years of my life by ElleyKitten · · Score: 1

      I don't remember 1994-95 being frustrating as a console player. I went to gamefaqs.com to check release dates to see if my memory is faulty, but some of the best games of the 16-bit generation were released then, including:

      Final Fantasy III
      Donkey Kong Country II
      Yoshi's island
      Sonic & Knuckles
      Illusion of Gaia
      Lufia II
      Super Metroid
      Chrono Trigger

      I didn't remember it being frustrating, and I can't imagine any console player being frustrated, looking at what was released those years.

      --
      "What is Internet Explorer 7? Are you saying we can't access the normal internet?" - I love tech support. Really.
    3. Re:1994-1995 were the best gaming years of my life by Jarlsberg · · Score: 1

      Ok, I get your point, though I didn't care for any of these games, and seeing as those years saw the demise of Commodore CD32 and Atari's Lynx & Jaguar (and the seeds to Sega's demise a few years later), I'd still say they were pretty disappointing. ;)

  8. Poor Jaguar ... by Keeper · · Score: 1

    I loved that console. Too bad the gits running Atari at the time were nimrods.

  9. Great post! by ClosedSource · · Score: 1

    When the 1984 crash happened I was a 2600 programmer. Everybody I knew working on games lost their jobs regardless of platform.

  10. Virtual Boy by CrazyClimber · · Score: 1

    The fact that playing it for more than a couple of minutes brought on migraine headaches didn't do much to foster its success.

  11. Neo-Geo was NOT a console by rAiNsT0rm · · Score: 1

    I owned a Neo-Geo, and it was never meant to be and never was a "console" game system. It was an ARCADE in your home. 100% PERFECT Arcade in your home. It cost a ton, yet it was cheaper than buying all the real cabs.

    3D0 Was not a complete waste, it was a highly capable system ahead of it's time. There are many still around and they sold well with a decent library.

    The Jaguar suffered from a number of blunders, not a "crash" of the industry.

    This article was a waste... I lived through the first real crash and this supposed second one didn't even compare. B.S.

    --
    http://teasphere.wordpress.com - A little spot of tea
    1. Re:Neo-Geo was NOT a console by Anonymous Coward · · Score: 0

      Neo-Geo WAS a console. The arcade-side of it came later, to advertise the games that you can play home (much like sega mega tech and mega play and nintendo vs and nintendo super system)

  12. RMFP by alvinrod · · Score: 1

    If you will reread the first few lines of my post you will see that I said, " I don't think the video game industry is capable of a crash at this point, or even much of a shake-down."

    I did read the article, but you really didn't read my post. Whether you want to call what happened a crash or a shakedown is moot, I merely covering both instances as there have been articles in the past year speculating whether or not the video game industry is in for another crash. This /. article was posted just a few days ago. You are probably right that people tend to overuse the term crash, but shakedown almost seems like too weak of a word.

    You have to realize that companies in the video game industry are failing all the time. However, we're seeing more and more software companies go rather than the hardware makers. Sega is still selling games, Nokia is still making phones. Whoever makes the Gizmondo might drop out of the industry, but that's hardly enough for a shakedown. Over the past decade companies have gone out of business, been swallowed up by a larger company, been sold to another company, broken off into different companies, and just about every other conceivable possibility.

    Companies are failing without any particular regard to anything. It doesn't take an off year for the industry for company X that makes crap games to go belly up. A bad year might just be the straw that breaks the camel's back for many companies, but to say that one time period is responsible doesn't quite fit well with me. The industry is always in a shakedown state. Companies that can't survive in it or adapt to the changes in it will always be falling out.