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Traditional Radio Endangered By New Tech
Rob wrote to mention a Reuters article discussing the danger to traditional radio posed by new new technologies. From the article: "The radio industry could find itself at the kids' table in the media banquet hall, as new technology threatens the business, advertising executives said this week at the Reuters Media and Advertising Summit. Satellite radio, digital music players and the Internet are slowly encroaching on traditional radio's stronghold on local entertainment and advertising. Plus, radio ads themselves are less memorable and creative, these executives said."
It's only a matter of time before the bandwidth gets reclaimed for something more lucrative. The only question is whether or not the Feds will reclaim first it so they can raise money from an auction.
If they do, it'll mean that the spectrum only goes to established companies who can afford it in auction. If they don't either the current media conglomorates that own most radio stations will sell the spectrum for more than the radio stations are worth, or they'll liquidate it at rock bottom prices as unprofitable until someone innovates in the space.
Knowing the current administration, I'd bet that the conglomorates will strike it even richer than they already are.
-JMP
Check out my sci-fi/humor trilogy at PatriotsBooks.
Ahhh yes. Radio as we know it will soon be the 8 Track of media. Unless, like broadcast TV they are allowed to piggyback onto Satellite Radio.
Let us all come together and hope that the FCC doesn't try to regulate that which we pay for.
This
Clear Channel is the threat to radio. Computers are just the new medium.
If it means a break in the Clear Channel et al stranglehold on the traditional radio marketplace, I can't cry all that much. However, if it leads to another auctioning off of the public radio spectrum and endagerment of things like college radio stations, it's not so great. On the third hand, it's exactly some of those smaller concerns who are finding not competition, but new opportunities in these alternative distribution methods. Check out what KCRW (www.kcrw.org) has got going on: they stream music and news and simulcast, and have used this to break into a national market so that they can promote events across North America. (Though, I should note, KCRW is one of the behemoths of public radio.)
I would say that lack of compelling content will kill all but actual, "local radio." Where I live, radio stations like New Jersey 101.5 FM and WWFM, The Classical Network, provide me with up-to-date access to information I need to function in my community (snow closings, traffic info, local news and discussions). The big commercial stations don't give me anything I can't already get on my iPod. Satellite radio will have its heyday for a while because it's new and offers variety, but I can't see it surviving a revolution in nationwide, wireless internetworking (ie WiMax). When that happens, I think local radio will have already made the jump to internet broadcasting. In fact, the two stations I mentioned are already available via streaming through the net.
Bill Clinton: Pimp we can believe in. - The Shirt!!!
Yea, for this awesome display of man must be saved, so as to bore the crapnuts out of future generations.
StupidChildren...the reason jesus is crying
Wow. ClearChannel and Infinity are bitching that they're becoming irrelevant.
Who cares? Public Radio (NPR in the US and the CBC in Canada, at least) are vibrant and entertaining.
I used to work for ABC Radio. I remember installing a device that removed "umm..." and "dead air" from the announcer's speech just so they could slide in an extra commercial or two over a one hour period. Everyone who bitches and moans about the 25 minutes of commercials per hour deserves the media conglomerates.
-- I wanna decide who lives and who dies - Crow T. Robot, MST3K
Traditional radio is a wasteland thanks to outfits like Clear Channel and when they move into digital radio, it'll become a wasteland too.
I listen to ballgames when I'm driving. Sometimes I listen to Clark Howard or the news. Radio went into a downward spiral in the early 80s and with the advent of Clear Channel, it hit bottom and started to dig.
Wansu, th' chinese sailor
It doesn't take long to get sick of hear over 20 min. every hour of ads on the air in any market where almost all the stations are owned by the same bunch of morons (Hi there Clear Channel, you bastards!). If you're not hearing the same add when you skip stations on the dial, you're hearing the same "crossed over" music on the today's mix station that you hear on the so-called hard rock station (one more round of Photograph by Nickleback and I'm going to say 'Goodbye' and move right to Satellite. Big stupid companies have been killing "Free FM" for years. It's sad, but it's just gone to hell and that's the way the people who are about to lose all thier money choose to run it.
*** Sigs are a stupid waste of bandwidth.
it's free
you get what you pay for
there will always be a niche for radio, just like after the advent of television, movies, etc., there is still a niche for broadway theatre, just like the interent won't kill newspaper, but it will make newspaper more diminuitive and change it's venue
old media never dies, it just changes
at one time people used to listen to radio serials before tv "only the shadow knows" etc. now radio is driven by drive time: banter and music
radio changes, but it will never die, there will always be a niche for it, no matter how small or different than what was originally intended
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
Since my early youth back in the stoneages, I've been an eager radio listener. The radio had personalities, and a great mix of the music they loved. But gradually, the DJs stopped playing the music they loved, and was forced into rotating a small set of really annoying "hits" intertwined with an enourmous amount of amazingly annoying advertising. With the recent payola scandals in radio, the spirit is definitely gone.
And this is in Norway. I hear gruesome tales of the situation in the United States of ClearChannel stations.
Podcasting is taking the air back. For the longest time I couldn't be bothered to listen, because it's such a benign concept on the surface (and the term "podcast" is so braindead). But eventually I got myself a $75 mp3 player and started sampling some of the shows, and now I listen every day, to a wide variety of fun and/or interesting shows. With the "Podsafe Music Network", a collection of independent music approved for play on podcasts, growing every day, there's a decent amount of great music in the shows too.
If you want to get started with podcast listening, I recommend setting up Juice and subscribing to Adam Curry's Daily Source Code. It's a show about podcasts, playing (amongst other things) promos for other shows that you may want to listen to. Before you know it, your subscription list has grown plenty. Some of the shows are just plain crap, poorly done, almost perfectly uninteresting, but then some are really worth listening to. Check out Podcast Alley for some of the most popular shows.
"Oppression and harassment is a small price to pay to live in the land of the free." -- Montgomery Burns.
Because what you get on XM (I've never had/heard Sirius, but this should apply equally) is NOT the same thing as you hear on broadcast.
Sample choices on FM: Alternative, rock, country, or Top 40. Commercials for five minutes every half hour.
Sample choices on XM: All traffic, 80's hits, bluegrass, comedy, each baseball game being played, hard rock, progressive rock, folk rock, classic rock. Twelve different talk stations, from far-right to far-left, sports and news. Commercials on the comedy and talk stations, but that's it.
When you have 200 stations, you have to keep them different, which means... and this is the kicker... you have to DIG DEEPER INTO THE FEATURED GENRE. Example: I like Rush. (I'm a nerd, I'm on Slashdot, whatever. My taste in music is an example, not the argument.) On FM, I hear three or four different songs by Rush, maybe one a day. I'm done with Spirit of Radio for a while, thanks. On XM, on their ProgRock station, I hear obscure stuff from unpopular albums that I like. You won't hear Analog Kid on ClearChannel stations. I also hear other groups who don't get the press who play a similar style of music. This depth of genre (obscure songs from well-known bands and obscure bands) simply isn't available on FM. Hell, I heard Side One of Thick as a Brick by Jethro Tull on XM the other day. The whole thing. It's on the order of 30 minutes long. Nobody on FM will play that - it's not "radio friendly". So I don't get to hear it if I only listen to FM.
That's why I shell out $13/mo for XM. IT'S NOT THE SAME AS FM, and it's a service I'm willing to pay for. When I have the choice and depth that I get from this service available to me for free, that's when Hogan's argument becomes relevant.
Dare to Hope. Prepare to be Disappointed.
I get Sirius while at work at my desk. I don't have the antenna up high or anything, its in the standard position on the boombox. FWIW I work in a highrise on the 23rd floor, with a Window view.
By the way, Sirius lets you stream all the music stations to your computer (windows media player required, works on Mac or Windows). So you can subscribe and listen to music without the radio, pretty much whenever you're online.
Could? Try "already have". Every time I get in the car, I listen to the radio for exactly as long as it takes for the radio to load the cassette adapter for the iPod. Funny that usually the 2-3 seconds of radio I hear each time are...either a DJ, or a commercial. I got an mp3 player for christmas back in '99 primarily because I was tired of spending most of my commute listening to commercials, if I wasn't listening to NPR news.; the iPod finally made it practical. So cry me a river for the radio industry which is NOW realizing a market correction that started at least 2-3 years ago.
XM/Sirius is complete garbage; a relative has Sirius in his car, and it drops out all the time; tree cover, bridges, tall buildings. The audio quality is atrocious; the casette adapter for my iPod may eat low and high frequencies...but even a 128kbit mp3 through the casette adapter sounds better than Sirius. Plus it doesn't address any issues except the commercials- it's still crap other people want you to listen to, and not crap you want to listen to :-)
About the only thing worthwhile on radio right now is NPR; the news is superb, and the stuff during the weekends is usually pretty good too (I'm a fan of the old-school radio quiz shows.)
Please help metamoderate.
It's not just the technology that "endangers" broadcast radio: it's the industry itself. There are so many things wrong with commercial terrestrial radio, that it's become a joke, and the broadcasters themselves don't seem to realize they've worked themselves out of the market and over-valued the stations so much that no one else could possibly come in an FIX broadcast radio.
Could it be fixed? Certainly. FM Broadcast technology is not inherently sucky. It's quite possible to set up transmitters to provide a killer sound with a nice broad range. Does it happen? Rarely. Station managers want it LOUD so they get heard, and to do it the compress the crap out of the signal and lose all the quality. But it sure is loud when you tune past it! It -sucks- too, but they only care about the advertising dollars their LOUD station brings in.
It's no surprise people have migrated to MP3 players, Sat radio, etc., etc., etc. It's a better alternative. Better sound, and no 40% commercial load.
Personally, I'm waiting for the bubble to burst in that media and the bottom to fall out. Once it does, the stations may get into the hands of people who can actually -do- something good with it.
"You had the time. You had the power. You're yet to have your finest hour. Radio."
Freddie Mercury: Radio Gaga
Never attribute to malice what can as easily be the result of incompetence...