Analysts Lower Publisher Projections
Despite the launch of the first next-gen console, winter sales figures have been lower than hoped-for. From the article: "The two lowered their projected earnings numbers for Electronic Arts and Activision in both the short and long term today, but said both companies remained attractive in long-term investments. They reduced their Electronic Arts sales projections for the December quarter from $1.52 billion to $1.45 billion, and likewise lowered the associated earnings per-share estimate from $1.29 to $1.20. In the long term, the company reduced its peak earnings per-share estimate from $3.50 to $3.20 in fiscal year 2010."
Maybe it's because nothing particularly astounding has come out as of late? I understand that the game industry is right now trying to concentrate on just getting the next-gen consoles out the door, but thats no excuse for the lack (well, more so than usual) of creative, interesting, and/or original games lately. You can't expect sales to increase just because its winter (well, you can, but not completely). There also has to be something that entices people to say "hmm.. I really want to get this for christmas", and considering how hard it is to get 360's right now, that would basically just be new games for the old consoles. But because of what I discussed above, there just isn't very much in the market worth buying right now. just my 2 centavos