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Yahoo Tops Portal Market In Visitors

linumax writes "Yahoo Inc. continues to lead the portal market in the number of unique visitors, and is also the top destination for news, a market research firm says. The Sunnyvale, Calif., company led the top 10 Web sites among U.S. home and work Internet users with 101.3 million visitors in August, EMarketer Inc., said. Second was Microsoft Corp.'s site with 95.6 million, followed by its MSN portal, 92.1 million; Google, 80.4 million; America Online Inc., 75.7 million; EBay Inc., 55.2 million; MapQuest, 39 million; Amazon.com, 37.6 million, RealNetworks, 36.4 million; and the Weather Channel, 31.2 million."

13 of 130 comments (clear)

  1. Impressive showing for Google by gasmonso · · Score: 3, Interesting

    Considering that Google doesn't offer anywhere close to the amount of crap that Yahoo and MSN do I think Google is doing far better. Yahoo, MSN, AOL, all offer a million different services and Google's primary function is searching. The maintenence costs for those sites must be through the roof, whereas Google can spend the $$$ on research and innovation.

    gasmonso http://religiousfreaks.com/
  2. Yeah but in regards to search.......... by i_want_you_to_throw_ · · Score: 1, Interesting

    Google probably has 'em beat. If Google offered the same number of services they'd probably beat them handily.

  3. Re:pfft by 110010001000 · · Score: 1, Interesting

    Yeah, reality is hard to accept isn't it? Just think, if you added both microsoft.com's and msn.com's numbers together you would get 187 million users, which dwarfs Google at 80 million.

    Its true, many people don't use Google! Its always funny when reality penetrates Slashdots reality distortion field.

  4. Re:msn.com home page by bwalling · · Score: 2, Interesting

    Not only that, when you have a typo in a URL, you are often taken to MSN Search if you are an IE user. I never go there by my own free will, but my browser will end up there on its own.

  5. We're all sheep by fleener · · Score: 4, Interesting

    Hey, all I know is that the majority of the hits to my blog come from Yahoo and MSN. My page titles are crystal clear about what you'll be seeing before you arrive, so I'm not too worried about a lack of "quality" in my site traffic. My hits from Google are from people who search 2 to 5 pages deep in search results before finding me. Much of the time, Google ranks other blogs linking to my post higher than my posts, even for searches which involve my web site's name. So I humbly suggest that Yahoo and MSN aren't popular merely because people are sheep, but because those sheep have found contentment in being fed.

  6. my yahoo by IANAAC · · Score: 2, Interesting
    I use my yahoo a lot too. Really, you can configure it pretty much any way you want, even add stories/sites from websites that aren't specifically known to yahoo's news gathering.

    About the only complaint I have is their advertising. Adblock goes a long way, but frankly, it's really annoying when they split their dating service ads into cells of a sub-frame.

  7. Let the stock market decide... by Chaffar · · Score: 4, Interesting
    If Yahoo is so much better than Google, than why does GOOG have more than double the market capitalization of YHOO ? Because the stock market is run by people who vote with their money, and therefore by people who try to make the most informed decisions they can. Those who know, know a good product when they see one (OR. they just bought into the hype and invested in Google like crazy, them and the rest of the world. But it paid off. didn't it :)).

    Variety is the spice of life, and I think there's a market for both the "all-in-one" Yahoo-type solution just as much as the "function before form" Google method. Your personal preference shouldn't affect your judgement towards the other. I personally use both: Yahoo when I'm bored and Google when I need to get a job done fast.

  8. AOL really number one? by sloths · · Score: 3, Interesting

    AOL owns MapQuest, and 80.4 million + 55.2 million=135.6 million. Sure you can argue that Google+Blogger or Yahoo!+Flickr, but if AOL changed the MapQuest URL to something like MapQuest.AOL.com, then would AOL be first?

    Click here if you use MapQuest
    Click here if you use AOL

    --
    really 867993
    Karma schkarma
  9. Yahoo vs. Google: page views/visit metric by otisg · · Score: 2, Interesting

    What is amazing about Yahoo is the number of page views per visit. This is a really important metric for any business counting on advertizing revenues. The numbers are here (also a google.com comparison). Compare that to Google's numbers. Google's numbers are 2-3 times lower!

    --
    Simpy
  10. Re:Does Yahoo filter spam from rankings better? by Anonymous Coward · · Score: 4, Interesting

    Try searching for a review of a commerical product like a TV by model number. Google will fill the search with places selling the product, not with reviews. If Eopinions or Amazon does not have a review, you're screwed. You'll be buying blind.

    I can't believe you are serious. Do you work for Yahoo? Because that is the only way to explain the nonsense you wrote.

    You want to find a review on a specific model of TV? Okay.
    Let's just say it is the Sony KDL-V40XBR1.

    So you go to a search engine. (It doesn't matter which one...)

    Okay genius, what keywords do you enter? If I wanted to find reviews on the Sony KDL-V40XBR1, I personally would type in "sony KDL-V40XBR1 reviews".

    If I were a moron, I would just type in "sony KDL-V40XBR1" and then wade through pages of useless (to me in this particular situation) results from websites trying to SELL me a Sony KDL-V40XBR1.

    Jesus....

    You want a specific type of search result? Then all you have to so is include another more specific search term, or two. :)

  11. Re:Obvious question... by TechnoGuyRob · · Score: 2, Interesting

    I'm guessing most of it is because many people use the RealPlayer program, and whenever it connects, it opens up the RealPlayer homepage in the player itself, so that probably accounts for at least 50% of their hits.

  12. Try My Yahoo! by brunes69 · · Score: 2, Interesting

    www.yahoo.com is total, crap, I agree with you.

    But http://my.yahoo.com/ is awesome. Its totally customizeable, you can add your own RSS feeds, integrates with all your Yahoo services like calerndering, etc.

    It is basically what Google personal wants to be, but isn't yet (My Yahoo! has several items you can't find on Google personal, like TV listings for my area, a calender that syncs with exchange and my PDA, and a better stock ticker, for example).

    Try it out. I don't understand why it isn't the default start page at www.yahoo.com either. It is much better. Maybe some people are just too attached to the old Yahoo! where you start at the directory.

  13. Re:Obvious question... by ATeamMrT · · Score: 2, Interesting
    I'd be interested to know what you like about MapQuest? I know they are number one, but it just seems like they offer close to nothing over Google Maps, Yahoo Maps, and even Virtual Earth. Since I have only tired-kicked them, maybe if I used them more I'd find they had better directions.

    I like mapquest for a few reasons. I use their directions feature often. If I've never driven to a place, it has become habit to look at mapquest to see what roads they recommend. I like how they show the milage per road, and the trips total milage.

    I guess mapquest was the first service I used for maps and directions. I checked out google maps (or maybe it was yahoo). I surf with javascript and active x off, and google maps would not load the picture of the map. Mapquest works with my IE settings at a very restrictive level.

    Maybe I am lazy. When I find something that works, I tend to stick with it. Other services have not given me a reason to switch. And I can't think of anything else that could be offered to make mapquest better. I am happy with them.