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Yahoo Tops Portal Market In Visitors

linumax writes "Yahoo Inc. continues to lead the portal market in the number of unique visitors, and is also the top destination for news, a market research firm says. The Sunnyvale, Calif., company led the top 10 Web sites among U.S. home and work Internet users with 101.3 million visitors in August, EMarketer Inc., said. Second was Microsoft Corp.'s site with 95.6 million, followed by its MSN portal, 92.1 million; Google, 80.4 million; America Online Inc., 75.7 million; EBay Inc., 55.2 million; MapQuest, 39 million; Amazon.com, 37.6 million, RealNetworks, 36.4 million; and the Weather Channel, 31.2 million."

19 of 130 comments (clear)

  1. Raw numbers don't matter by ThatGeek · · Score: 5, Insightful

    I'd argue that raw numbers don't matter with respect to Yahoo. I mean sure, they're paying a whole lot in bandwidth and all, but their site is so cluttered that I never have any idea what I'm looking at. There could be ads for free hundred dollar bills and I wouldn't even notice.

    I can't tell you how many times I've gone to yahoo to find their directory of sites and given up and gone to DMOZ instead.

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    1. Re:Raw numbers don't matter by Anonymous Coward · · Score: 2, Insightful

      That you keep going back to their site demonstrates its success.

    2. Re:Raw numbers don't matter by Anonymous Coward · · Score: 1, Insightful
      Yahoo!'s search engine isn't all that impressive; but as a portal, Yahoo! excels. They've got weather, news, movie information, games, and they offer free email that isn't half bad. And now they've gone out and bought deli.ci.ous and Flickr, two of the most fun sites around.

      Yahoo! hit a low point after the dot-com bubble burst and they couldn't sell an ad to anyone other than X10 (who we all remember for their wonderful, innovative use of the pop-up); they have, however, since relearned what made them so popular in the first place. All eyes have been on Google, but Yahoo.com is an excellent portal.

      For the curious, I use Yahoo! for everything but search; for that I use Google.

    3. Re:Raw numbers don't matter by yog · · Score: 2, Insightful

      It's not surprising to me that Yahoo's hit count is so high. A lot of people probably have Yahoo! bookmarked as their home page from way back, just as lots of others have MSN or even Netscape.com. But the Yahoo brand is a household world, maybe about 70% as pervasive as Google. (I would argue that no one would browse to MSN if it weren't shoved in their face when they start up IE.) When people want to check the sports scores or headlines, Yahoo is a convenient portal to go to. The millions of Yahoo!Mail users can easily jump to the news and other sections. Yahoo!Shopping is a widely trusted framework for online shopping. Yahoo!Finance is a pretty well designed and customizable way to check one's stock listings. Yahoo just has a lot of stuff.

      What they don't have is intelligent discussions on their comment boards. One of the great things about the Internet is the ability to click on a "discuss this story" link and interact with other readers, but the level of civility and intelligent analysis is really low, much worse than Slashdot (which is fair to middling these days). I guess it's a revealing slice of lower-to-middle America, though.

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  2. Interesting by technoextreme · · Score: 1, Insightful

    I seem to always go to yahoo.com when ever I search for something and rarely use any other search engine like google. I have no idea though because personally I don't care what search engine Im using but I do usually default to yahoo first.

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  3. Does Yahoo filter spam from rankings better? by ATeamMrT · · Score: 5, Insightful
    I seem to always go to yahoo.com when ever I search for something and rarely use any other search engine like google. I have no idea though because personally I don't care what search engine Im using but I do usually default to yahoo first

    I've been a Google user for years, but I am starting to use Yahoo more often. At first it started because I was at Yahoo for a different reason, and the search was there, so I did it. Boom, less spam results. I went to Google to compare and there is more spam in the rankings.

    Try searching for a review of a commerical product like a TV by model number. Google will fill the search with places selling the product, not with reviews. If Eopinions or Amazon does not have a review, you're screwed. You'll be buying blind.

    Google to me was most usefull as a NON-COMMERCIAL tool, to find information, not sellers. There are plenty of places to buy, and I know their websites. I don't need google to show me electronic stores.

  4. Re:Obvious question... by radical_dementia · · Score: 4, Insightful

    I think it may be due to the fact that programs like realplayer usually go to a homepage when you launch the program. As far as I can tell its just an ordinary web browser built into the program, so they probably included those visits in their numbers.

  5. More market research.. by deep44 · · Score: 5, Insightful

    ..and in yesterday's news, new study finds that 'Google Users more Wealthy, Net Savvy', which confirms something I've known for quite some time now:

    We're outnumbered.

  6. Portal's are for morons by Anonymous Coward · · Score: 0, Insightful

    They are the tabloids of the web, even blogs like theregister are higher quality.

  7. Better way to calculate use? by dada21 · · Score: 4, Insightful

    Wouldn't it be better to calculate which portal is the top portal based on the actual number of users that click a portal link?

    I have customers who leave yahoo.com as their home page but always click a bookmark or head to another search engine to actually start browsing. I have no idea why people don't change the home page, but even some of my family works this way. Every time they open their web browser, yahoo pops up, and then they head off in a different direction.

    With the various search toolbars, will the portal be as important as it was over the past decade? My homepage is blank -- especially on my primary browser, my PDA. Even with a fast connection I don't like the delay in popping up a start page.

    I go look at yahoo about once every few months and just can't handle the site. Too much text, way too many colors, and it doesn't respond very quickly on some of my older (IE-based) PCs. I guess the average person doesn't have very much knowledge of proper use of color, text and overall layout. Yahoo reminds me of the beach blanket bingo madness from the 60s.

  8. Re:Proving once again by slasher999 · · Score: 4, Insightful

    That is probably at least partly true. I use "my.yahoo.com" because I've been using it for something like 10 years now. I even ran the Yahoo! ticker for a while. Even though I've switched to new accounts on Yahoo! at least three times that I can recall, I still go back to it because I'm used to how it works. That comfort level is worth something, no matter how much I enjoy learning/using new "stuff".

  9. Re:Proving once again by gr84b8 · · Score: 4, Insightful

    Huh?
    I completely disagree. Yahoo! has been innovating in many areas since they first began. Not necessarily in bells and whistles (although they do tend to have lots of good features) but in core technology, uptime, and performance. I'm not sure what half-assed product you're referring to in particular (I'm guessing you're choosing to compare Y!Mail with GMail, since its hip to give google the advantage there), but in general Yahoo! has been a huge innovator in web technology (specifically portal related), and continues to put out quality services on all fronts.

  10. the title is misleading by Anonymous Coward · · Score: 2, Insightful

    I don't want to be a falmebait but the title of the story is kinda wrong. I tought that "wow, yahoo has more users than google? MSN has more users than google? REAL has more users than google?" It comes out that the stats are for U.S. only.

    The titel should read: "Yahoo Tops Portal Market In Visitors in US" or something like that.

  11. I'm disappointed by eyrieowl · · Score: 4, Insightful

    though not surprised by the large number of /.ers on this topic whose comments are so Google-worshipping. Google has done some very good things, but I think people should give Yahoo a little credit for having come out with a very large number of services, often beating others (including Google) to the web with that service. Maybe, just *maybe*, that's being reflected a *little* in these numbers? I'm not trying to flame Google, or say Yahoo is the bee's knees (god i feel old), but I certainly think that Yahoo deserves a little more credit than people give it. Google has all these great tools, most of which I've been using courtesy of Yahoo long before Google offered them. No, numbers != quality necessarily, but "Google" does not automatically equal "best" or "quality" either. Of all people, we, the people here ought to be most interested in choosing a toolset for its quality, not the press it gets, or the company that makes it.

    1. Re:I'm disappointed by marauder404 · · Score: 4, Insightful
      Google has done some very good things, but I think people should give Yahoo a little credit for having come out with a very large number of services, often beating others (including Google) to the web with that service.

      I completely agree with you here. Google has clearly done a lot to change the way people look at the web and monetization, but it has little that's truly unique anymore. Google spent years building its search engine and produced some incredible results. When Yahoo launched their own proprietary engine in early 2004, they produced a product with results that were nearly as good. I love Gmail for its interface, but is still playing catch-up for features with Yahoo, and they have a brand new interface that will be released soon. Google Maps did a great job and re-invigorating the maps market, but Yahoo's new Maps Beta is really much better. Overture could use some work as compared to AdWords/Adsense, but it's quite good.

      In 2003, Google had better than 80% search share in the US. Now it's almost half of that, and there's even more to play out. To me, Yahoo also has the right mindset about Web 2.0 communities -- look at its recent acquisitions of del.icio.us and Flickr -- and these will be important in the future. Google has a lot going for it, but Yahoo isn't just the funky homepage it used to be.

  12. where traffic comes from: by DECS · · Score: 2, Insightful

    MSN is the default IE browser homepage.
    Yahoo the default browser homepage for many DSL providers, including SBC.

    Both are the "choice" of people who don't make choices.

    Google is a default homepage for people who choose to download Firefox.
    Google is also clearly what most people are using to search the web (webmasters, check your web stats - its 85% Google referrals)

    So Google is the choice for people who actually choose.

    Looking at Yahoo/MSN vs Google's approach makes that pretty obvious: Google is a tool to use, while Yahoo/MSN is for tools to use.

  13. Re:Let the stock market decide... by Stonehand · · Score: 2, Insightful

    Ohohoho.

    Because the stock market is run by people who vote with their money, and therefore by people who try to make the most informed decisions they can.

    It's not "run" by anybody, except in the sense that exchanges provide a platform and certain rules such as those regarding circuit breakers.

    Remember the .com smackdown? The day-trading fad? Startups spending too much money on Superbowl ads and fancy office chairs?

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  14. Page View Inflation by arof · · Score: 2, Insightful

    As a quick look at Alexa would point out, 50% of pages on yahoo are on mail.yahoo.com. 90% or more of those pages are refreshes to see messgages or even your inbox because of how their mail reader system works.

    Compare that to the G-mail system (only 6% of their pages by Alexa's count link) that's smart enough to allow you to check all your mail without a page refresh something like Alexa will pick up. That's where so many of Yahoo's page views come from: a dumb mail system.

  15. Re:Yahoo vs. Google: page views/visit metric by Scrameustache · · Score: 3, Insightful

    Google's numbers are 2-3 times lower!

    So that tells us you need two to three less pages to find what you want at google. Which is why I google, and I don't yahoo.

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